Matsuya's Official X Account Renews the Collaboration Push on 'ONE PIECE Day': "Today, We Feast at Matsuya"

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title: “Matsuya’s Official X Account Renews the Collaboration Push on ‘ONE PIECE Day’: "Today, We Feast at Matsuya"” categories:

• campaign tags:
• x
• term-limited
• collab published: true created_at: “2026-07-22T11:50:27+09:00” updated_at: “2026-07-22T11:50:27+09:00” thumbnail: “https://cdn.gyumesy.com/articles/oguqfl/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/oguqfl/ogp.png” source_url: “https://x.com/matsuya_foods/status/2079760844888654035” editor_comment: “What better way to celebrate an anniversary than a feast of beef bowls? Very Matsuya. The first-round stickers are available only until August 18, so if you want to collect them, sooner is better.” description: “Matsuya’s official X account posted on July 22, ‘ONE PIECE Day,’ to promote the continuing TV anime ‘ONE PIECE’ collaboration. The post is a midpoint reminder for the campaign that began on June 30 and runs until 9:59 a.m. on October 6, touching on the six ONE PIECE Beef Bowl sets and the upcoming switch of the giveaway items.” related_articles:
• dmtngd
• tux7pi
• fpt4xd

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At 11:50 a.m. on July 22, 2026, Matsuya’s official X account (@matsuya_foods) published a post announcing “July 22 is #ONE PIECE Day!” and calling on followers to keep enjoying the collaboration campaign with the TV anime ‘ONE PIECE.’ It invites readers to “eat a delicious Beef Bowl and celebrate this special day together!” and “Today, we feast at Matsuya!!” It also states the campaign’s end time: “Matsuya x TV Anime ‘ONE PIECE’ Campaign now underway! Until Tuesday, October 6, 9:59 a.m.!”

July 22 is an anniversary marking the day in 1997 when the original manga ‘ONE PIECE’ began serialization in Weekly Shonen Jump. Matsuya seized on the date to put the collaboration, which has been running since June 30, front and center once again.

Steaming Beef Bowl in a Collaboration Bowl

The image attached to the post is a shot with Matsuya’s Beef Bowl as the star. A white bowl is piled high with beef and onions, with steam rising from the top. Original artwork of the Straw Hat Pirates, including Luffy, adorns the side of the bowl, giving it a look reminiscent of the “Original Collaboration Bowl” lottery prize the official account has previously announced. The background is a radial design of overlapping red X marks, with “MATSUYA” written vertically on the left, “ONE PIECE” on the right, and the collaboration’s copyright notice at the bottom right.

The large white “29” in the center can also be read as a playful nod to “niku” (meat) through number wordplay (ni-ku, 2-9), fitting for Matsuya, which puts beef front and center. The “Original Collaboration Bowl” has been announced as an online lottery giveaway for 100 winners, and by making the bowl’s design the star of the photo, the composition lets viewers feel the world of the collaboration from a single Beef Bowl.

The Collaboration That Began June 30 Reaches Its Midpoint Reminder

The Matsuya x TV Anime ‘ONE PIECE’ collaboration began at 10:00 a.m. on June 30, 2026, and is scheduled to run until 9:59 a.m. on October 6. The post’s “until Tuesday, October 6, 9:59 a.m.” matches this end time exactly. Counting from the start, this post falls on day 23, before the halfway point, with about 76 days remaining. It can be seen as a midpoint reminder to keep the momentum of the launch and announcements going.

At the core of the collaboration are the “ONE PIECE Sets,” which combine a Beef Bowl with collaboration giveaways. There are six: the ONE PIECE Beef Bowl Set, the ONE PIECE Bowl of Mixed Simmered Beef and Kimchi Set, the ONE PIECE Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce Set, the ONE PIECE Beef Bowl topped with Cheese Set, the ONE PIECE Beef Bowl topped with Green Onion and Soft Boiled Egg Set, and the ONE PIECE Tomato Beef Bowl topped with Cheese Set. Regular Serving prices range from 660 yen for the ONE PIECE Beef Bowl Set to 890 yen for the ONE PIECE Tomato Beef Bowl topped with Cheese Set. Each costs 200 yen more than the standard Beef Bowl, and purchasers receive an “Original Acrylic Block Chopstick Rest” (12 designs in total). The “Giant Serving Set,” with three times the meat and onions of a Regular Serving, is also part of the same collaboration menu. All of the sets were still on sale as of July 22.

The call “Today, we feast at Matsuya!!” can also be read as drawing on the “feast” in the “Natsu da! En da! Daimanpuku Matsuri” campaign (June 30 to August 18) running alongside the collaboration. It layers the collaboration’s anniversary onto a campaign that invites customers to satisfy their summer appetite with Large Serving Beef Bowls.

Kid’s Menu Giveaway Switches on August 18

The collaboration has one more giveaway, available with orders from the Kids’ Menu. The first round is the “Original Sticker Sheet,” available from 10:00 a.m. on June 30 to 9:59 a.m. on August 18, and as of July 22 this first round is being distributed. At 10:00 a.m. on August 18, it is scheduled to switch to the second round, the “Original Name Charm,” marking a turning point right in the middle of the collaboration period when the giveaway is swapped out. If you are after the stickers, the end of the first round is a good deadline to keep in mind.