Matsuya Launches Campaign Giving 30 Winners 1,000 Matsuya Points to Mark Release of Two Items, Including the Beef Short Rib & Offal Bowl

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title: “Matsuya Launches Campaign Giving 30 Winners 1,000 Matsuya Points to Mark Release of Two Items, Including the Beef Short Rib & Offal Bowl” categories:

• campaign tags:
• x
• point
• app
• matsuya-point published: true created_at: “2026-08-11T11:56:37+09:00” updated_at: “2026-08-11T11:56:37+09:00” thumbnail: “https://cdn.gyumesy.com/articles/okkyw0/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/okkyw0/ogp.png” source_url: “https://x.com/matsuya_foods/status/2086996024615383116” editor_comment: “A shot at 1,000 points just for following and reposting, with entries closing on the 17th. Giving it a try wouldn’t be a bad way to test your luck.” description: “On August 11, the official Matsuya X account announced a follow-and-repost campaign in which 30 randomly selected winners will receive 1,000 Matsuya Points, to commemorate the release of two teppan-grilled bowls launched the same day: the Beef Short Rib & Offal Bowl and Matsuya’s Yakiniku Beef Bowl. Entries are accepted through August 17.” series_key: null related_articles:
• e82ac0
• ji1dlk
• zduf4s

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On August 11, Matsuya Foods, the operator of Matsuya, started a follow-and-repost campaign on its official X account (@matsuya_foods) to commemorate the release of two teppan-grilled bowls launched the same day: the Beef Short Rib & Offal Bowl and Matsuya’s Yakiniku Beef Bowl. The prize is 1,000 Matsuya Points, usable in the official Matsuya Foods app, for 30 randomly selected winners.

Entering takes two steps: follow and repost

Entering takes just two steps: follow the official account (@matsuya_foods) and repost the designated post. The deadline is Monday, August 17.

The announcement image has a background split into red and blue, with two steaming bowls and a large central tagline reading “テッパン、ド直球。” (“Iron Plate, Straight to the Point.”). The Beef Short Rib & Offal Bowl on the left is a sauce-coated bowl garnished with garlic sprouts and white sesame seeds, while the Matsuya’s Yakiniku Beef Bowl on the right is topped with onion, scallion, and white sesame seeds, so the difference in appearance between the two is shown side by side. At the bottom of the image, the entry conditions and deadline are spelled out: “フォロー＆リポスト（RT）で 松屋ポイント 1000pt あたる！” (“Follow & repost (RT) for a chance to win 1,000 Matsuya Points!”), “30名様に!!” (“For 30 winners!!”), and “応募期間 8/17まで” (“Entry period: through 8/17”).

The two eligible items debuted today as teppan-grilled bowls

Both items covered by the campaign are new products that went on sale at 10:00 a.m. on this same day, August 11. The release date and prices were announced in advance in an official notice dated August 6, and an early announcement was also posted on the official X account at 6:00 p.m. on August 7. The Beef Short Rib & Offal Bowl is priced at 990 yen, and Matsuya’s Yakiniku Beef Bowl is listed at 600 yen for the Small Serving, 630 yen for the Regular Serving, and 850 yen for the Large Serving.

Matsuya’s Yakiniku Beef Bowl is positioned as a 630-yen bowl version of the yakiniku beef familiar from regular menu items such as the Set Meal of Grilled Beef (890 yen) and the Yakiniku Beef Fresh Vegetable Salad Set (850 yen). The Beef Short Rib & Offal Bowl, meanwhile, combines beef short rib with offal in a bowl, and a Matsuya bowl bearing the name “offal” is a novelty.

Follow-and-repost campaigns like this one to mark a release are a familiar format that has been repeated with each new product, but until now they have usually featured a single product name. This time, the two items are presented together joined by “&,” a presentation unique to a simultaneous two-item release. The campaign announcement was posted at 11:00 a.m., about one hour after the items went on sale.

A day when new menu releases and a coupon launch overlapped

On this day, the official Matsuya X account was also running a promotion separate from the release of the two new menu items. Starting at 10:00 a.m. on the same August 11, the “X Coupon,” which lowers the Beef Bowl (Regular Serving) from its usual 460 yen to 390 yen, went into effect. Countdown-style announcements for it had been posted over three consecutive days starting around 8:00 p.m. on August 9. The official account described it as “Matsuya’s first X Coupon in two years.”

The X Coupon is a discount on the Beef Bowl alone, while the follow-and-repost campaign commemorates the release of the two new items, so they are separate initiatives. Even so, both were concentrated around 10:00 a.m. on August 11, the same time as the release, making it a day of heavy output for the official X account.