Matsuya Official X Announces "Summer Beer Fair" with 70 Yen Off Bottled Super Dry

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title: “Matsuya Official X Announces "Summer Beer Fair" with 70 Yen Off Bottled Super Dry” categories:

• campaign tags:
• x
• app published: true created_at: “2026-07-07T11:00:29+09:00” updated_at: “2026-07-07T11:00:29+09:00” thumbnail: “https://cdn.gyumesy.com/articles/pfa65u/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/pfa65u/ogp.png” source_url: “https://x.com/matsuya_foods/status/2074312445267701810” editor_comment: “A beer after work for 70 yen off adds one more way to enjoy Matsuya this summer. Starting at 11:00 is also welcome news for those who like a drink at lunchtime.” description: “On July 7, Matsuya’s official X account announced its "Summer Beer Fair." For a limited time from 11:00 to 22:00, bottled Super Dry beer is 70 yen off at 420 yen, and canned draft beer is 20 yen off at 270 yen. Ordering through the Matsuya App is even cheaper, and the fair runs through September 28.” related_articles:
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Matsuya’s official X account (@matsuya_foods) announced the “Summer Beer Fair” on July 7. Saying “We’re doing it again this year!”, it noted that this is a regular annual event. During the fair, the eligible beers are offered at discounted prices for a limited time from 11:00 to 22:00. Ordering through the Matsuya App is said to be even cheaper.

Bottled Super Dry 70 Yen Off at 420 Yen; Canned Draft Beer at 270 Yen

According to the announcement image, two Super Dry items are eligible. Bottled beer is 70 yen off the regular 490 yen, at 420 yen, and canned draft beer is 20 yen off the regular 290 yen, at 270 yen. The fair runs from Tuesday, July 7 to Monday, September 28, and only from 11:00 to 22:00. The image also states “Even better with the app!!”, indicating that ordering through the Matsuya App brings an additional discount. It also carries the notice: “Drinking by minors and driving after drinking are strictly prohibited by law.”

July 2 Announcement Said Dine-In Only, Nationwide

The Summer Beer Fair had also been announced as of July 2. That announcement stated that it would be held dine-in only, nationwide except at some stores, and that bottled beer would be even cheaper when ordered through the official app. This official X post re-emphasizes the limited hours and the app benefit to coincide with the first day of the fair. With a long run of about three months, the fair looks to give customers a boost for a drink throughout the summer.