Matsuya Store-Limited 'MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate' at 800 Yen Launches July 7

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title: “Matsuya Store-Limited ‘MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate’ at 800 Yen Launches July 7” categories:

• menu tags:
• store-limited
• announcement
• added published: true created_at: “2026-07-06T13:23:40+09:00” updated_at: “2026-07-06T13:23:40+09:00” thumbnail: “https://cdn.gyumesy.com/articles/cv7hqg/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/cv7hqg/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html” editor_comment: “Leave the main dish to Matsuya for 800 yen, and you get to agonize over Umatoma or Brown sauce. This much satisfaction for takeout is almost unfair.” description: “Matsuya adds a takeout-only new plate, ‘MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate’ (800 yen), to its store-limited lineup at 30 stores in 7 prefectures, including Tokyo and Osaka, from 10 a.m. on July 7. At the same time, two Chinese-style items, including the ‘Black Mapo Tofu Set Meal’, are being delisted after about a week.” related_articles:
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Matsuya’s store-limited menu is adding a takeout-only new plate, the “MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate” (800 yen). Sales start at 10 a.m. on July 7, and it will be available at 30 stores in 7 prefectures, including Tokyo and Osaka. At the same time, two Chinese-style items that had been listed since June 30 are being delisted, changing the store-limited lineup.

Takeout-Only ‘MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate’ at 800 Yen, on Sale July 7 at 10 a.m.

The new plate is for takeout only and costs 800 yen. The announcement image reads “On sale Tuesday, July 7 at 10 a.m.” and “Takeout only,” along with the tagline “Today’s Main Dish? Leave It to Matsuya.”

The plate packs a main Hamburg Steak together with Yakiniku Boneless Short Rib, Kimchi Produced at Matsuya Fuji Factory, and Potato Salad. The sauce for the Hamburg Steak can be chosen from “Umatoma” and “Brown.”

Menu Item	Number of Stores	Participating Stores
MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate	30 stores	Participating stores

30 Stores in 7 Prefectures, Including Tokyo and Osaka

Participating stores are spread across 7 prefectures. The number of stores by prefecture is as follows.

• Tokyo: 7 stores (Hibarigaoka Store, Jindaiji Store, Hoya Store, Funabori Store, Mizue Store, Minami-Sunamachi Store, Shinozaki Store)
• Saitama: 6 stores (Tsuruse Store, Higashi-Omiya Store, Fujimino Store, Kita-Urawa Higashiguchi Store, Omiya Taiseicho Store, Kawaguchi Sakaecho Store)
• Osaka: 6 stores (Minami-Ibaraki Store, Sone Store, Hanaten Store, Yao Honmachi Store, Miyakojima Kema Store, Okamachi Store)
• Chiba: 4 stores (Kita-Kogane Store, Inage Store, Higashi-Funabashi Store, Matsudo Nanasewari Store)
• Kanagawa: 4 stores (Kashimada Store, Tsurugamine Store, Saginuma Store, Yako Store)
• Aichi: 2 stores (Anjo Nishikimachi Store, Nonami Store)
• Hyogo: 1 store (Itami Store)

The Tokyo metropolitan area (Tokyo, Saitama, Chiba, and Kanagawa) accounts for the bulk with 21 stores, followed by 6 stores in Osaka and 1 in Hyogo in the Kinki region, and 2 in Aichi in the Tokai region.

Lineup Change: Two Chinese-Style Items Delisted After About a Week

At the same time the new plate arrives, two store-limited items that had been listed since June 30 have been delisted.

• Black Mapo Tofu Set Meal
• Stir-fried Beef and Wood Ear Mushroom with Vegetables / Egg and Wood Ear Mushroom Stir-fry Beef Bowl

Both Chinese-style items had been offered at 70 stores, and they are being delisted about a week after their listing began on June 30. Store-limited items often rotate on a short cycle, and in May there was also a simultaneous swap of one item added and two items discontinued.

Choice of Sauce Includes the Classic ‘Umatoma,’ a Plate Packed with Matsuya Character

“Umatoma,” one of the sauce choices for the Hamburg Steak, is a beloved Matsuya staple: a tomato-based sauce. Together with the other option, “Brown,” it lets you change the flavor to suit your taste. The plate gathers familiar Matsuya elements such as Yakiniku Boneless Short Rib and Kimchi Produced at Matsuya Fuji Factory onto a single dish, making it easy to put together a “leave the main to Matsuya” meal at home. The swap can be seen as a shift in the store-limited approach, from Chinese-style, side-dish-like set meals to an assorted plate designed for takeout.