Matsuya Holds Summer Beer Fair from July 7 with 70 Yen Off Super Dry Medium Bottles

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title: “Matsuya Holds Summer Beer Fair from July 7 with 70 Yen Off Super Dry Medium Bottles” categories:

• campaign tags:
• news
• announcement
• app
• discount published: true created_at: “2026-07-02T15:08:34+09:00” updated_at: “2026-07-26T21:18:04+09:00” thumbnail: “https://cdn.gyumesy.com/articles/jt8e8p/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/jt8e8p/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/162869.html” editor_comment: “Matsuya is pushing the after-work quick drink this summer harder than ever. And making the snacks limited-time menu items is a smart touch.” description: “Matsuya will hold its dine-in-only Summer Beer Fair at most locations nationwide from 11:00 on July 7 to 22:00 on September 28. Asahi Super Dry medium bottles drop 70 yen from the regular 490 yen to 420 yen, or 400 yen when ordered through the official app. Canned draft beer and snack sets also join the lineup.” related_articles: []

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Matsuya will hold its dine-in-only Summer Beer Fair (Summer Beer Fair) at most Matsuya locations nationwide, excluding some stores, from 11:00 on Tuesday, July 7, 2026 to 22:00 on Monday, September 28. The campaign was announced in a notice on the official website on July 2. Under the banner “#DeliciousAloneIsntEnough”, the annual summer event returns this year, inviting customers to enjoy beer with limited-time menu items as snacks.

The Highlight: 70 Yen Off Super Dry Medium Bottles

During the fair, Asahi Super Dry (medium bottle) will be offered at 420 yen, 70 yen off the regular price of 490 yen. Ordering through the official Matsuya app makes it another 20 yen cheaper at 400 yen, a 90 yen discount from the regular price. Canned Super Dry draft beer also drops from the regular 290 yen to 270 yen, and to 260 yen with an additional 10 yen off when ordered through the app. All items are dine-in only and sold only during limited hours, from 11:00 to 22:00.

From Single Beers to Snack Sets

In addition to beer on its own, sets that pair beer with snacks are also available. Prices are as follows.

Menu item	Regular	Fair price (dine-in)	App order
Bottled Beer (Asahi Super Dry)	490 yen	420 yen	400 yen
Canned Draft Beer	290 yen	270 yen	260 yen
Bottled Beer & Boneless Short Rib Set	—	1,110 yen	1,090 yen
Bottled Beer & Yakiniku Beef Set	—	1,110 yen	1,090 yen
Bottled Beer & Kimchi and Chilled Tofu Set	—	660 yen	640 yen

Medium bottles and the three sets get 20 yen off when ordered through the official Matsuya app, while canned draft beer gets 10 yen off.

Period and Participating Stores

The fair runs from 11:00 on Tuesday, July 7 to 22:00 on Monday, September 28, with all items sold only between 11:00 and 22:00. It applies to Matsuya locations nationwide, excluding expressway parking area stores and some others. Because it is limited to dine-in, no takeout sales are available. Shareholder benefit vouchers cannot be used.