Matsuya to Hold 'Summer Beer Fair' on July 7, Offering 70 Yen Off Asahi Super Dry Medium Bottles

Matsuya will hold its dine-in-only ‘Summer Beer Fair’ from 11:00 a.m. on Tuesday, July 7, 2026 through 10:00 p.m. on Monday, September 28, at Matsuya locations nationwide, excluding some stores. The fair was announced in a notice on the official website on July 2. Under the banner “#DeliciousAloneIsntEnough,” the annual summer campaign of pairing beer with limited-time menu items returns for another year.

Highlight: 70 Yen Off Asahi Super Dry Medium Bottles

During the fair, Asahi Super Dry (medium bottle) will be offered at 420 yen, 70 yen off the regular 490 yen. Ordering through the official Matsuya app brings it down a further 20 yen to 400 yen, a total discount of 90 yen off the regular price. The Super Dry Nama Jokki Kan also drops from the regular 290 yen to 270 yen, with app orders shaving off a further 10 yen to 260 yen. Both are dine-in only, available only between 11:00 a.m. and 10:00 p.m.

From Beer Alone to Appetizer Sets

In addition to beer on its own, sets pairing beer with appetizers are also available. Prices are as follows.

Menu Item	Regular	Fair Price (Dine-in)	App Order
Medium Bottle Beer (Asahi Super Dry)	490 yen	420 yen	400 yen
Nama Jokki Kan	290 yen	270 yen	260 yen
Bottled Beer & Boneless Short Rib Set	—	1,110 yen	1,090 yen
Bottled Beer & Grilled Beef Set	—	1,110 yen	1,090 yen
Bottled Beer, Kimchi & Chilled Tofu Set	—	660 yen	640 yen

Ordering the medium bottle and any of the three sets through the official Matsuya app brings a 20 yen discount, while the Nama Jokki Kan gets a 10 yen discount.

Fair Period and Eligible Stores

The fair runs from 11:00 a.m. on Tuesday, July 7 through 10:00 p.m. on Monday, September 28, with sales limited to the 11:00 a.m.–10:00 p.m. window each day. It is available at Matsuya locations nationwide, excluding stores such as those in highway parking areas. Since the fair is dine-in only, no takeout is offered, and shareholder benefit coupons cannot be used.