Matsuya's Official X Account Introduces ONE PIECE 'Name Charm' for School Bags and Extracurricular Bags

At 11:00 AM on August 23, 2026, Matsuya’s official X account (@matsuya_foods) published a post introducing the “Name Charm” (12 designs total), a Kids’ Menu bonus item from the second collaboration with the TV anime ONE PIECE. The post read as follows (reproduced exactly as written, including emoji and symbols):

One look and everyone can’t help but smile! 🌸 Order from the Kids’ Menu, and you’ll get one of the super-cute “Name Charms (12 designs total)” at random!

Attach it to your school backpack or extracurricular bag, and it’ll go everywhere with you!

#Matsuya #ONEPIECE

Alongside the basic mechanic — order from the Kids’ Menu and receive one at random — the post added a suggested use: attaching it to a school bag or an extracurricular activity bag.

Three Straight Days of Announcements, with a “How to Use” Addition on the 23rd

Official X posts introducing the “Name Charm” have run for three straight days — August 21, 22, and 23. On the 21st and 22nd, the posts centered on the basic mechanic of getting one at random with a Kids’ Menu order. The August 23 post, however, added a line not present in the previous two days: “Attach it to your school backpack or extracurricular bag, and it’ll go everywhere with you!” This line doesn’t appear in the official announcement text published on August 14, suggesting it was written specifically for this post. The post also opens with a cherry blossom emoji, a departure from the largely emoji-free text style of previous posts related to this collaboration.

In the post’s image, a round “Name Charm” is attached to the handle of a black tote bag with a pink-clasped strap. The charm features Tony Tony Chopper, with the words “TONY TONY CHOPPER” printed on the outer edge. Rather than the school backpack or extracurricular bag mentioned in the post text, the image actually shows an example of attaching it to a tote bag, illustrating how it can be carried on an everyday bag.

How to Get the “Name Charm” and the Distribution Period

The “Name Charm” is a bonus item from the second collaboration, given out with a Kids’ Menu order, and comes in 12 designs in total. Details are as follows.

Item	Details
Eligible Menu Items	Matsuya Kids’ Beef Bowl Waku Waku Set / Matsuya Kids’ Curry and Rice Waku Waku Set
Quantity	One per Kids’ Menu item ordered (1 of 12 designs, at random)
Distribution Period	10:00 AM, August 18, 2026 – 9:59 AM, October 6, 2026
Notes	Ends at each store while supplies last

Four Projects Running Alongside the Second Collaboration

In the second Matsuya x TV anime ONE PIECE collaboration, several projects are running simultaneously alongside the “Name Charm.”

• Collaboration Set bonus item, the “Original Acrylic Block Chopstick Rest” (continuing from the first collaboration, 12 designs total)
• Kids’ Menu bonus item, the “Name Charm” (12 designs total, distributed at random)
• An Online Lottery in which 100 winners receive the “Original Collaboration Bowl” (eligible entry period June 30 – October 6; receipt-based entries accepted through October 13)
• Official X Follow & Repost Lottery, Part 2 (10 winners, August 18 – 11:59 PM August 30; shipping expected late September 2026)

The overall collaboration period runs through 9:59 AM on October 6, leaving about a month and a half remaining as of August 23.

The Rotation of Kids’ Menu Bonus Items

Matsuya’s Kids’ Menu bonus item has rotated continuously without a gap since spring 2026. The “Name Charm” is the fourth in that lineage.

• Kobito Zukan collaboration, “Original Kobito Towel” (6 designs at random, from April 3)
• Later phase of the same collaboration, “Original Kobito Pouch” (6 designs at random, from May 16)
• First ONE PIECE collaboration, “sticker sheet” (12 designs at random, from June 27; distribution ended 9:59 AM August 18)
• Second ONE PIECE collaboration, “Name Charm” (12 designs at random, from August 18)

The switch from stickers to the charm took place at 10:00 AM on August 18, with distribution of the first collaboration’s sticker sheet ending just before that, at 9:59 AM.