Matsuya Launches Authentic Japanese Dessert 'Soy Milk Pudding' with Kinako and Kuromitsu for 180 Yen Today

On Tuesday, July 14, 2026, Matsuya Foods added the authentic Japanese dessert “Soy Milk Pudding” (180 yen including tax) to the side dish lineup at “Matsuya.” It went on sale at 10 a.m. the same day, and the item now appears in the menu list on Matsuya’s official website. The pudding has a mellow, rich texture characteristic of soy milk, and comes with fragrant kinako (roasted soybean flour) and kuromitsu (brown sugar syrup). It is available at Matsuya stores nationwide, except in Okinawa and at some other stores.

180 Yen Only, 117 kcal, and 0.0 g of Salt Equivalent

The price and nutrition facts for the Soy Milk Pudding listed on the official website are as follows. It is served as a single item, with no size options.

Size	Price (incl. tax)	Energy	Protein	Fat	Carbohydrates	Salt equivalent
Only	180 yen	117 kcal	3.8 g	4.0 g	16.9 g	0.0 g

Although it is positioned as a sweet for after a meal or a cafe-style break, its salt equivalent is listed as 0.0 g. At 117 kcal, it is designed so that you add as much kuromitsu and kinako as you like.

A Rare Pudding-Type Item Among Nationwide Side Dishes

Until now, the only sweet-leaning side dish at Matsuya was the “3 Pieces of Jelly” (150 yen). The Soy Milk Pudding is the second sweet side dish after it. It is rare for a pudding-type item to appear among the regular nationwide side dishes, and an item that puts “soy milk” front and center is also a fresh addition.

Most of the current side dishes are savory ones such as rice, soups, pickles, eggs, and meat plates. Only two are sweets: “3 Pieces of Jelly” and “Soy Milk Pudding.” Diners now have a little more room to add something sweet to finish off a set meal.

Priced in the Same 180-Yen Range as the Egg-Based Sides

At 180 yen, it is priced the same as “Sausage and Egg” and “Sausage and Soft-boiled Egg” among the side dishes. One step down, in the 170-yen range, is “Grated Domestic Yam.” One step up, in the 200-yen range, are items such as “Green Onion and Soft-boiled Egg,” “Rice Regular Serving,” “Extra Cheese,” and “Simmered Beef & Onion cooked with Sweet Soy sauce, served in Small Dish.” Compared with “3 Pieces of Jelly” (150 yen), the only other sweet it can be measured against, it is 30 yen higher.

A Nationwide Rollout After a Store-Limited Sale in March

An item of the same name, “Soy Milk Pudding,” first appeared on March 17, 2026, as a Store-limited item at roughly 200 stores, and was Delisted on April 3. The current Soy Milk Pudding extends the sales area to the nationwide side dish lineup about three and a half months after that early sale. Note that the spelling has varied: it was written in katakana (“豆乳プリン”) during the early sale and in hiragana (“豆乳ぷりん”) this time. For the scale of the Store-limited sale and the background to this launch, see the related articles.

The July 14 launch date also coincides with the release date of the summer classic Chinese dish, the Twice-cooked Pork Set Meal.