Matsuya Delists 11 Bulk-Buy Beef Bowl Bento Sets

MenuDiscontinued

title: “Matsuya Delists 11 Bulk-Buy Beef Bowl Bento Sets” categories:

  • menu tags:
  • discontinued published: true created_at: “2026-07-14T10:55:11+09:00” updated_at: “2026-07-14T10:55:11+09:00” thumbnail: “https://cdn.gyumesy.com/articles/vv9pl3/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/vv9pl3/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “The appeal of bulk buying was that the more you bundled, the cheaper each one got. Only the 2-piece and 3-piece Beef Bowl Bento sets remain, which may feel like a bit of a letdown for fans of the Green Onion & Egg and Grated Radish varieties.” description: “Matsuya sharply scaled back its bulk-buy beef bowl bento sets on July 14, 2026. Eleven items, including every size of the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce and Green Onion & Egg varieties, the 4-piece and 5-piece sets, and the trio bento, were delisted, leaving only the 2-piece (860 yen) and 3-piece (1,260 yen) Beef Bowl Bento sets.” related_articles:
  • alrffx
  • 5u8tdk
  • z29p1m

Bulk-buy beef bowl bento sets have disappeared one after another from the Matsuya menu. On July 14, 2026, 11 of the 13 bento sets offered in multiple sizes and flavors were delisted from the menu page on Matsuya’s official website, leaving only two: the Beef Bowl Bento 2-Piece Set (860 yen) and the 3-Piece Set (1,260 yen). The options for buying in bulk have been narrowed sharply down to two sizes of the plain Beef Bowl Bento.

The 11 Delisted Items and the 2 That Remain

The delisted items are the 4-piece and 5-piece Beef Bowl Bento sets, every size (2 to 5 pieces) of the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento and the Spicy-Savory Green Onion & Egg Beef Bowl Bento with Extra Green Onion, and the Beef Bowl Trio Regular Serving Bento Set, which packs three flavors with one of each, for a total of 11 items. Only the 2-piece and 3-piece Beef Bowl Bento sets continue.

Item Set price Per piece Status
Beef Bowl Bento 2-Piece Set 860 yen 430 yen Continuing
Beef Bowl Bento 3-Piece Set 1,260 yen 420 yen Continuing
Beef Bowl Bento 4-Piece Set 1,640 yen 410 yen Delisted
Beef Bowl Bento 5-Piece Set 2,000 yen 400 yen Delisted
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento 2-Piece Set 1,060 yen 530 yen Delisted
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento 3-Piece Set 1,560 yen 520 yen Delisted
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento 4-Piece Set 2,040 yen 510 yen Delisted
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento 5-Piece Set 2,500 yen 500 yen Delisted
Green Onion and Soft-boiled Egg Beef Bowl Bento 2-Piece Set 1,260 yen 630 yen Delisted
Green Onion and Soft-boiled Egg Beef Bowl Bento 3-Piece Set 1,860 yen 620 yen Delisted
Green Onion and Soft-boiled Egg Beef Bowl Bento 4-Piece Set 2,440 yen 610 yen Delisted
Green Onion and Soft-boiled Egg Beef Bowl Bento 5-Piece Set 3,000 yen 600 yen Delisted
Beef Bowl Trio Regular Serving Bento Set 1,480 yen ― Delisted

Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento Sets: All Sizes From 2 to 5 Pieces Gone

The Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento sets were delisted in all four sizes, from the 2-piece set (1,060 yen) to the 5-piece set (2,500 yen). The per-piece price fell by 10 yen for each additional piece, from 530 yen down to 500 yen, which worked out to roughly 5 to 11% cheaper per piece than the in-store Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl (560 yen as a single item).

鬼おろしポン酢牛めし弁当5個セット
Source: Matsuya Foods Official

Spicy-Savory Green Onion & Egg Beef Bowl Bento Sets Vanish in Every Size, Too

Likewise, the Spicy-Savory Green Onion & Egg Beef Bowl Bento sets with Extra Green Onion disappeared in all four sizes, from the 2-piece set (1,260 yen) to the 5-piece set (3,000 yen). The 5-piece set at 3,000 yen was the most expensive of the sets that were removed, with the per-piece price running from 630 yen down to 600 yen. Compared with the in-store single-item Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl (660 yen), buying in bulk kept the price roughly 5 to 9% lower.

ネギたっぷり旨辛ネギたま牛めし弁当5個セット
Source: Matsuya Foods Official

Beef Bowl Bento: 4-Piece and 5-Piece Sets Gone, and the Three-Flavor Trio Ends Too

The plain Beef Bowl Bento sets also lost their two large-quantity sizes, the 4-piece set (1,640 yen) and the 5-piece set (2,000 yen). The Beef Bowl Trio Regular Serving Bento Set (1,480 yen), which appears to have packed one each of the plain Beef Bowl, the Green Onion & Egg, and the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce varieties, was also among the delisted items. The trio was 200 yen (about 12%) cheaper than the 1,680 yen total for buying the three in-store single items, and appears to have been designed so that you could sample all the flavors side by side.

牛めしトリオ並盛弁当セット
Source: Matsuya Foods Official

The Upper Tiers That Made “Buy More, Save More” True Are Gone

There is a notable reversal in the price structure behind this scale-back. Every one of the bulk-buy bento sets used volume discounting, with the per-piece price dropping in 10-yen steps as the quantity went up. For the Beef Bowl Bento, for example, the 2-piece set works out to 430 yen per piece, while the 5-piece set was 400 yen per piece, so the more you bought, the cheaper it got. Yet what was delisted were precisely those cheaper upper tiers, the 4-piece and 5-piece sets, along with every size of the other flavors. What remains is only the smallest configuration of the plain Beef Bowl Bento, the 2-piece set (430 yen per piece) and the 3-piece set (420 yen per piece), which have the highest per-piece prices. The options where bundling more meant saving more have all disappeared together, leaving only the small packs.

Editor's Note

The appeal of bulk buying was that the more you bundled, the cheaper each one got. Only the 2-piece and 3-piece Beef Bowl Bento sets remain, which may feel like a bit of a letdown for fans of the Green Onion & Egg and Grated Radish varieties.