Matsuya Discontinues 6 Curry Items Including the 'Neo Tomato Chunky Chicken Curry and Rice'

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title: “Matsuya Discontinues 6 Curry Items Including the ‘Neo Tomato Chunky Chicken Curry and Rice’” categories:

• menu tags:
• gorochiki
• discontinued published: true created_at: “2026-07-14T10:18:15+09:00” updated_at: “2026-07-14T11:13:17+09:00” thumbnail: “https://cdn.gyumesy.com/articles/134kri/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/134kri/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “Neo Tomato was 100 yen cheaper than Founding Beef for the same combination, so plenty of fans probably wanted one more taste before summer ends.” description: “The six ‘Neo Tomato’ curries that filled Matsuya’s monthly rotating classic curry slot were delisted on July 14. After 35 days on sale since their June 9 debut, they were notable for being a flat 100 yen cheaper than the equivalent Founding Beef Curry and Rice.” related_articles:
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The six “Neo Tomato” curry items that occupied Matsuya’s monthly rotating classic curry slot were removed from the menu on Matsuya’s official website on July 14, 2026. After 35 days on sale since they first appeared on June 9, they were notable for being priced a flat 100 yen below the equivalent classic “Founding Beef Curry and Rice” for the same combination.

The six delisted items are the Neo Tomato Curry and Rice, Neo Tomato Cheese Curry and Rice, Neo Tomato Hamburg Steak Curry and Rice, Neo Tomato Karegyu, Neo Tomato Chunky Chicken Curry and Rice, and Neo Tomato Loin Katsu Curry and Rice. Of these, the Neo Tomato Loin Katsu Curry and Rice was handled as a Store-limited menu item, while the remaining five were offered at all stores.

A Line Priced a Flat 100 Yen Below the Equivalent Founding Beef Curry and Rice

Comparing prices against the matching classic “Founding Beef Curry and Rice” series, every Neo Tomato item was positioned 100 yen cheaper.

Menu item	Price	Equivalent Founding Beef Curry and Rice	Difference
Neo Tomato Curry and Rice	680 yen (560 yen Only)	780 yen (660 yen Only)	100 yen cheaper
Neo Tomato Cheese Curry and Rice	880 yen	980 yen	100 yen cheaper
Neo Tomato Hamburg Steak Curry and Rice	890 yen	990 yen	100 yen cheaper
Neo Tomato Karegyu	950 yen	1,050 yen	100 yen cheaper
Neo Tomato Loin Katsu Curry and Rice (Store-limited)	1,070 yen	1,170 yen	100 yen cheaper
Neo Tomato Chunky Chicken Curry and Rice	1,050 yen (930 yen Only)	－	－

For the plain Neo Tomato Curry and Rice, which comes in an Only size, the gap held at 100 yen when comparing Only sizes as well: 560 yen versus 660 yen. In effect, it was a Limited-time line that let customers enjoy the same ingredient combination for 100 yen less. Note that the current curry category has no chicken curry in the same vein as the Neo Tomato Chunky Chicken Curry and Rice, so this was the one item with no price counterpart to compare against.

Replaced the Preceding Butter Curries and Stayed on the Menu for 35 Days

The Neo Tomato series debuted on June 9, replacing the Cream Butter Curry and Rice and Butter Chicken Curry and Rice, which were delisted the same day, and took over the classic curry slot without any gap. Looking back at the most recent listing periods in the monthly rotating classic curry slot, the Chunky Stewed Chicken Curry and Rice ran for 28 days, followed by the Cream Butter Curry and Rice and Butter Chicken Curry and Rice for another 28 days, so the slot had been rotating on a cycle of roughly four weeks. The Neo Tomato series stayed listed for 35 days, which works out to one week longer than the previous two rounds.

The headline item, the Neo Tomato Chunky Chicken Curry and Rice, debuted as a version of the Chunky Stewed Chicken Curry and Rice, delisted on May 12, with its sauce switched to a summery tomato base. It sat within a broader pattern in which Matsuya’s curries rotate every few weeks while the sauce is reworked.

A “To Be Discontinued Successively” Notice Was Displayed as of June 30

Before the delisting, Matsuya’s official website was already showing a “※To be discontinued successively” notice for all six items as of June 30. That was about two weeks before this delisting, meaning the withdrawal from stores had been announced in advance.