Matsuya Deletes Newly Created "Curry Lunch" Category After Just 30 Minutes
At 10:53 AM on May 12, Matsuya’s official website menu data shows that the “Curry Lunch” category — created just 30 minutes earlier at 10:23 AM today — has been deleted. In an extremely short span of 30 minutes from creation to deletion, the category vanished without ever having any menu items registered under it.
| Time | Change |
|---|---|
| 10:23 | “Lunch” category renamed to “Beef Bowl Lunch” + “Curry Lunch” category newly added |
| 10:53 (this change) | “Curry Lunch” category deleted |
“Beef Bowl Lunch” Renaming Remains in Place
Alongside the deletion of “Curry Lunch,” the 10:23 AM renaming of “Lunch” to “Beef Bowl Lunch” has not been reverted. As of 10:53 AM today, Matsuya’s official menu category structure stands as follows.
| Category | Status |
|---|---|
| Beef Bowl Lunch (formerly “Lunch”) | Retained (renamed at 10:23 as-is) |
| Curry Lunch (newly added at 10:23) | Deleted (removed at 10:53 today) |
While the renaming from “Lunch” to “Beef Bowl Lunch” was kept, only its counterpart, “Curry Lunch,” disappeared — a structure that no longer matches the apparent intent behind the original renaming.
A Reversal Amid Today’s Menu Reorganization Starting at 10:00 AM
Matsuya’s menu-side changes today, May 12, starting around 10:00 AM, have proceeded in stages — new menu releases, reclassification into the limited-time category, and category splits. As of 10:53 AM today, one of these changes has now been reversed (the deletion of Curry Lunch).
| Time | Change |
|---|---|
| 9:38 | Batachiki and Cream Butter added to the menu under the regular category |
| 10:00 | Batachiki and Cream Butter go on sale |
| 10:08 | Batachiki and Cream Butter reclassified into the limited-time category + Gorochiki delisted |
| 10:23 | “Lunch” renamed to “Beef Bowl Lunch” + “Curry Lunch” newly added + Miso Soup with Pork & Vegetables (Choice of Side) price cut by 20 yen |
| 10:53 (this change) | “Curry Lunch” deleted (reversing the 10:23 addition) |
Today’s menu reorganization around 10:00 AM has been proceeding at a rapid pace, and in the process, a category created earlier was reversed just 30 minutes later.
A Short-Lived Category That Ended Without Ever Having Menu Items Registered
The “Curry Lunch” category had zero menu items registered under it from its creation to its deletion. The lunch sets built around Batachiki and Cream Butter that appeared poised to fill this category have, for now, reverted to sitting under the existing “Curry and Rice” category instead.
Editor's Note
The Curry Lunch category, created at 10:23, was deleted by 10:53 — a short-lived category that lasted just 30 minutes. The Beef Bowl Lunch renaming remains in place, leaving only one half of the paired categories gone.
