Matsuya Adds 5 Curry and Rice Lunch Sets and 3 Choice of Side Options to Menu

At 3:50 PM on May 12, a total of 8 items — 5 Curry and Rice Lunch Sets and 3 Choice of Side options — were newly added to the “Curry Lunch” category in the menu data on Matsuya’s official website. The addition aligns with the content of this morning’s 11:00 AM official X announcement, “Curry joins the lunch sets (5 curries + 3 sides, 50 yen off).”

The 5 Curry and Rice Lunch Sets Added

Menu Item	Regular Serving Price (tax included)
Founding Beef Curry and Rice Lunch Set	830 yen
Cheese Founding Beef Curry and Rice Lunch Set	1,030 yen
Founding Beef Karegyu Lunch Set	1,100 yen
Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,200 yen
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,330 yen

The official X announcement had said “5 kinds of curry,” and the 5 items added to the menu line up exactly. All five belong to the Founding Beef Curry and Rice lineup; the Butter Chicken Curry and Rice and Cream Butter Curry and Rice, both released today at 10:00 AM, are not included among the lunch sets.

The 3 Choice of Side Options Added

Menu Item	Additional Price
Soft-boiled Egg	No price set
Coca-Cola	No price set
Fresh Vegetable Salad	50 yen

This matches the 3 sides in the official X announcement: “● ‘Fresh Vegetable Salad’ for the classic combo ● ‘Soft-boiled Egg’ for a rice-topping indulgence ● ‘Coca-Cola’ for a refresh!”

Consistency with This Morning’s Category Activity

Lining up today’s movements around the Curry Lunch category: the category was newly created at 10:23 AM, then deleted at 10:53 AM, and as of now it has been restored and filled with content.

Time	Activity
10:23 AM	“Curry Lunch” category newly created
10:53 AM	“Curry Lunch” category deleted (still 0 items)
11:00 AM	Official X announcement: “Curry joins the lunch sets”
3:50 PM (this update)	5 Curry and Rice Lunch Sets + 3 Choice of Side options added to menu

The creation at 10:23 AM followed by the deletion at 10:53 AM was a temporary movement that occurred during menu organization, and with today’s 3:50 PM addition of 8 items, the “Curry Lunch” category has now officially gone live with content in place.

Price Difference from À La Carte Curry

The “Lunch Set” price is structured as +50 yen over the corresponding à la carte curry.

Menu	À La Carte (Regular Serving)	Lunch Set	Difference
Founding Beef Curry and Rice	780 yen	830 yen	+50 yen
Cheese Founding Beef Curry and Rice	980 yen	1,030 yen	+50 yen
Founding Beef Karegyu	1,050 yen	1,100 yen	+50 yen
Hamburg Steak Founding Beef Curry and Rice	1,150 yen	1,200 yen	+50 yen
Umatoma Hamburg Steak Founding Beef Curry and Rice	1,280 yen	1,330 yen	+50 yen

Compared to the à la carte curry, the Lunch Set costs +50 yen, which effectively absorbs the cost of the Choice of Side addition (Fresh Vegetable Salad at 50 yen; Soft-boiled Egg and Coca-Cola priced individually). This pricing design aligns with the official X messaging: “Your favorite curry + a recommended side, 50 yen off.”