Matsuya Official X Announces Curry Added to Lunch Set Today

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title: “Matsuya Official X Announces Curry Added to Lunch Set Today” categories:

• official tags:
• x published: true created_at: “2026-05-12T11:00:41+09:00” updated_at: “2026-06-14T13:34:38+09:00” thumbnail: “https://cdn.gyumesy.com/articles/fkftzs/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/fkftzs/ogp.png” source_url: “https://x.com/matsuya_foods/status/2054018727536939156” editor_comment: “The "Curry Lunch" category was created at 10:23 and deleted at 10:53, yet the curry addition to the Lunch Set was announced at 11:00. A morning when the data structure and the X announcement moved on separate tracks.” description: “At 11:00 on May 12, Matsuya’s official X account announced that five curries have been added to the Lunch Set as of today. Choose any curry plus a recommended side (fresh vegetable salad, soft-boiled egg, or cola) for 50 yen off. Lunchtime is 11:00–15:00, and stores co-located with My Curry Shokudo are excluded. The announcement ties in with the "Curry Lunch" category that was created at 10:23 and deleted at 10:53.” related_articles:
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At 11:00 on May 12, Matsuya’s official X account (@matsuya_foods) posted an announcement that curry has joined the Lunch Set as of today. Choose from 5 curries and 3 sides for 50 yen off, available only during lunchtime, 11:00–15:00. Stores co-located with My Curry Shokudo are excluded.

Original Post

本日より、ランチセットにカレーが仲間入りしました！

お好きなカレー+おすすめサイドが50円引き！

●「生野菜」で定番コンビ ●「半熟玉子」で飯テロトッピング ●「コーラ」でリフレッシュ！

皆様はどれを選びますか？（╹◡╹）

※マイカリー食堂併設店は対象外となります

The post lists a selling point for each of the three sides in bullet form. It gives one word of reasoning for each choice (“classic combo,” “food-porn topping,” “refreshment”) and closes with a reader-participation hook: “Which will you choose?”

What the Curry Lunch Set Includes

The attached image carries the catchphrases “Lunchtime 11:00 ▶ 15:00” and “5 Curries + 3 Sides, 50 Yen Off!” and shows a can of Coca-Cola, a soft-boiled egg, a salad, and a plate of curry arranged together.

Item	Details
Lunchtime	11:00–15:00
Number of curries	5
Selectable sides	Fresh Vegetable Salad, Soft-boiled Egg, Cola (3 options)
Discount	50 yen off
Excluded	Stores co-located with My Curry Shokudo

Link to This Morning’s Category Changes

The “Curry Lunch” category was created in the menu data at 10:23 today and deleted at 10:53. This appears to be related to the addition of curry to the Lunch Set.

Time	Event
10:23	“Curry Lunch” category created + “Lunch” renamed to “Beef Bowl Lunch”
10:53	“Curry Lunch” category deleted (no menu items registered)
11:00 (this post)	Official X announces curry added to the Lunch Set

It looks as though the menu data first tried treating “Curry Lunch” as a standalone category, then settled on folding curry into the existing Lunch Set. This is consistent with the X announcement’s wording, “curry has joined the Lunch Set.”

Filling In the Full Curry Timeline Starting at 10:00 Today

In the series of curry-related moves on Matsuya’s menu that began at 10:00 today, May 12, today’s X post serves as the announcement that tells members about the curry Lunch Set.

Time	Event
9:38	Batachiki and Cream Butter added to the menu
10:00	Batachiki and Cream Butter go on sale
10:00	Batachiki launch commemorative follow-and-repost campaign and Kobito Part 2 follow-and-repost campaign begin
10:08	Batachiki and Cream Butter moved to the limited-time category + Gorochiki delisted
10:23	Lunch category split (Curry Lunch category deleted at 10:53)
10:23	Miso Soup with Pork & Vegetables (Choice of Side) price cut by 20 yen
10:26	Push notification for Batachiki’s launch sent via the official app
11:00 (this post)	Official X announces curry added to the Lunch Set

The announcement of curry joining the Lunch Set rounds off a sequence that began at 10:00 with product launches, category reshuffling, promotions, and notifications.