Matsuya Official X Announces Curry Added to Lunch Sets Starting Today
At 11:00 AM on May 12, Matsuya’s official X account (@matsuya_foods) posted announcing that “curry” had joined the Lunch Set lineup starting today. The deal pairs 5 types of curry with 3 side options for 50 yen off, limited to lunch time (11:00 AM–3:00 PM). Stores co-located with My Curry Shokudo are not eligible.
Original Post
Starting today, curry has joined the Lunch Set lineup!
Choose your favorite curry + a recommended side for 50 yen off!
●“Fresh Vegetable Salad” for the classic combo ●“Soft-boiled Egg” for an almost-too-tempting topping ●“Cola” to refresh!
Which one will you choose? (╹◡╹)
*Stores co-located with My Curry Shokudo are not eligible.
The post lists a one-line pitch for each of the three side options. Each pick gets a single-word rationale — “classic combo,” “an almost-too-tempting topping,” “refreshing” — before closing with a reader-engaging hook: “Which one will you choose?”
Details of the Curry Lunch Set
The attached image carries the copy “Lunch Time 11:00 ▶ 15:00” and “5 Curries + 3 Sides, 50 Yen Off!,” alongside a visual lineup of a Coca-Cola can, a soft-boiled egg, a salad, and a plate of curry.
| Item | Details |
|---|---|
| Lunch Time | 11:00 AM–3:00 PM |
| Number of Curries | 5 types |
| Side Options | Fresh Vegetable Salad, Soft-boiled Egg, Cola (3 options) |
| Discount | 50 yen off |
| Not Eligible | Stores co-located with My Curry Shokudo |
Connection to This Morning’s Category Changes
The backdrop to today’s menu data changes — a “Curry Lunch” category created at 10:23 AM and then deleted at 10:53 AM — appears to be connected to this addition of curry to the Lunch Set.
| Time | Development |
|---|---|
| 10:23 AM | “Curry Lunch” category created + “Lunch” renamed to “Beef Bowl Lunch” |
| 10:53 AM | “Curry Lunch” category deleted (no menu items registered) |
| 11:00 AM (this article) | Official X account announces curry added to Lunch Set |
On the menu data side, it looks like Matsuya first tried structuring “Curry Lunch” as a standalone category before settling on folding curry into the existing Lunch Set instead. That lines up with the X announcement’s phrasing that curry has “joined the lineup” of the Lunch Set.
Filling In the Full Picture of Today’s Curry-related Developments Since 10:00 AM
Amid the string of curry-related developments in the Matsuya menu that have been unfolding since 10:00 AM today, May 12, today’s X post serves to inform followers of the Curry Lunch Set’s existence.
| Time | Development |
|---|---|
| 9:38 AM | Batachiki and Cream Butter added to the menu |
| 10:00 AM | Batachiki and Cream Butter go on sale |
| 10:00 AM | Follow & Repost campaign for Batachiki’s launch and Kobito Part 2 Follow & Repost campaign begin |
| 10:08 AM | Batachiki and Cream Butter moved to the limited-time category + Gorochiki delisted |
| 10:23 AM | Lunch category split (Curry Lunch category deleted shortly after, at 10:53 AM) |
| 10:23 AM | Miso Soup with Pork & Vegetables (Choice of Side) cut by 20 yen |
| 10:26 AM | Push notification on the official app announcing Batachiki’s launch |
| 11:00 AM (this article) | Official X account announces curry added to Lunch Set |
The announcement of curry being added to the Lunch Set caps off this chain of product launches, category reorganization, promotions, and notifications that began around 10:00 AM.
Editor's Note
Behind the scenes — a "Curry Lunch" category created at 10:23 AM and deleted by 10:53 AM — the curry addition to the Lunch Set was announced at 11:00 AM. A morning where the menu data structure and the X announcement moved on separate tracks.
