Matsuya's Official X Teases Tomorrow's Shkmeruli Launch: "Are You Ready to Eat?"

At 6:05 PM on June 15, 2026, Matsuya’s official X account (@matsuya_foods) dropped a one-line teaser for tomorrow’s 10 AM launch on June 16 (Tuesday) of Shkmeruli: “Shkmeruli, are you ready to eat it? (╹◡╹)” The post carries no image — just text — and closes with the account’s frequently used emoticon, “(╹◡╹),” in its signature lightweight format.

Teaser Composition

Item	Content
Post time	6:05 PM, Monday, June 15, 2026
Body text	Shkmeruli, are you ready to eat it? (╹◡╹)
Attached image	None
Quoted post	None
Tone	Lightweight format combining a question with an emoticon

Positioned as the Eve-of-Launch Warm-up for Shkmeruli’s June 16 Debut

The teaser points to Shkmeruli, Matsuya’s 60th Founding Anniversary initiative launching tomorrow, June 16 (Tuesday), at 10 AM. The item was officially announced as the Worldwide Simultaneous Matsuya Shkmeruli Revival in an official notice dated June 11, 2026. Prior to that, a teaser post for the 60th Founding Anniversary Shkmeruli Festival went up on June 9, followed by a launch-announcement post featuring the 60th anniversary key visual on June 12. This latest post is a simple teaser dropped in the evening hours the day before launch, serving as the final warm-up on the eve of release — an extension of the announcement rollout so far.

Timeline of the Official X Account’s Shkmeruli-related Posts

Date	Summary
June 3	A recording preview featuring Georgian Ambassador to Japan Teimuraz Lezhava and Mie Sonozaki hinted at Shkmeruli’s return
June 9	Announced the 60th Founding Anniversary Shkmeruli Festival starting June 16
June 11	Officially announced the Worldwide Simultaneous Matsuya Shkmeruli Revival starting June 16 via an official notice
June 12	The official X account announced the June 16 launch with the 60th anniversary key visual
June 15, 6:05 PM	This post — an evening teaser the day before, building anticipation

About 12 days after the June 3 recording preview featuring the Georgian ambassador and Mie Sonozaki, the rollout reads as building toward a final teaser on the eve of launch.

Post Timing Falls Right at the Start of Dinner Hours

The 6:05 PM post time falls right at the start of the dinner hours — the moment users are weighing what to eat tonight or tomorrow. The lightweight format of a short line plus an emoticon skips deep explanation, instead directing attention squarely toward tomorrow’s launch itself.