Matsuya Debuts ORCALAND's 60th Anniversary Brand Song 'Anata wo Matsuyasashii Basho' in Stores From 10 AM Today

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title: “Matsuya Debuts ORCALAND’s 60th Anniversary Brand Song ‘Anata wo Matsuyasashii Basho’ in Stores From 10 AM Today” categories:

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• announcement published: true created_at: “2026-06-16T10:14:16+09:00” updated_at: “2026-06-16T10:14:16+09:00” thumbnail: “https://cdn.gyumesy.com/articles/j5ye1p/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/j5ye1p/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/topics/157331.html” editor_comment: “Landing a rising band already confirmed for a TV anime opening is a sharp pick. The rollout is also carefully staged, starting with in-store BGM and building exposure step by step through streaming, the music video and the album.” description: “To mark its 60th founding anniversary, Matsuya Foods begins in-store early broadcasts of the original brand song ‘Anata wo Matsuyasashii Basho’, written by the Shimokitazawa, Tokyo rock band ORCALAND, at Matsuya locations nationwide (excluding some stores) from 10 AM on Tuesday, June 16, 2026. The song is set for release on streaming services on June 17, the music video on June 19, and the mini album ‘MAGIC×MAGIC’ on July 8.” related_articles:
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In an official announcement dated Tuesday, June 16, 2026, Matsuya Foods unveiled the Matsuya original brand song ‘Anata wo Matsuyasashii Basho’ (A Gentle Place That Waits for You) as part of its 60th founding anniversary celebrations. Written exclusively for Matsuya by ORCALAND, a four-piece rock band based in Shimokitazawa, Tokyo, the song begins airing early in Matsuya stores nationwide (excluding some locations) from 10 AM the same day.

Song and Release Schedule at a Glance

Item	Details
Song title	Anata wo Matsuyasashii Basho
Artist	ORCALAND
Type	Matsuya original brand song (written exclusively for Matsuya)
In-store early broadcast begins	From 10 AM, Tuesday, June 16, 2026
Participating stores	Matsuya locations nationwide (excluding some stores)
Special movie release	10 AM, Tuesday, June 16, 2026 (official YouTube and Matsuya Foods website)
Streaming release	Wednesday, June 17, 2026 (streaming sites and subscription services)
Music video release	6 PM, Friday, June 19, 2026 (official YouTube and Matsuya Foods website)
Included on	Mini album ‘MAGIC×MAGIC’
Album release	Wednesday, July 8, 2026

Matsuya Original Brand Song ‘Anata wo Matsuyasashii Basho’

‘Anata wo Matsuyasashii Basho’ is an original song created around the theme of “standing by the everyday lives of people who work hard.” According to the official announcement, the collaboration came about because Matsuya’s concept of being “a gentle place that fills customers’ stomachs and hearts” resonated with ORCALAND’s “energetic and warm musicality.” It is described as “a tie-up song that emotionally expresses Matsuya’s warmth, quietly staying close to the daily lives of people who live each day with all they’ve got,” paired with ORCALAND’s “catchy and powerful band sound.”

ORCALAND’s Comments: Beef Bowls and Student Days

ORCALAND shared comments on the making of the song. They said they aimed to create “a song you can listen to lightly, almost like background music, yet one that comes back to you at unexpected moments and gives you a push, an ‘ordinary that isn’t taken for granted.’” Speaking about their ties to Matsuya, they said, “We’ve relied on Matsuya since our student days,” “I always ordered the beef bowl while glancing at friends eating the Kimchi Kalbi Bowl or Karegyu,” “Just eating a beef bowl takes me back to my student days,” and “It’s the taste of youth that never gets old no matter how many times you eat it.” They also said that the music video shoot includes a scene of eating Matsuya’s beef bowl, and that members who usually prefer set meals and limited-time items ate the standard beef bowl and were reminded of its pure deliciousness.

A Phased Rollout of Releases and Streaming

The campaign’s releases and streaming roll out in stages. Today, June 16, at 10 AM, the in-store BGM early broadcast begins, and a special movie (built from behind-the-scenes footage of the music video) goes live on the official YouTube channel and the Matsuya Foods website. The song arrives on streaming sites and subscription services the next day, Wednesday, June 17, followed by the full music video on the official YouTube channel and the Matsuya Foods website at 6 PM on Thursday, June 19. The mini album ‘MAGIC×MAGIC’, which includes the song, then comes out on Wednesday, July 8. Today’s 10 AM special movie can be viewed only on the official YouTube channel and the Matsuya Foods website, and is prepared as a separate piece from the full music video.

About ORCALAND

ORCALAND is a four-piece rock band from Shimokitazawa, Tokyo. They won the Grand Prix at the ‘No Big Deal Records 10th Anniversary Audition’ in 2021–2022, ran a 12-month consecutive project called ‘Jintori’ in 2023, and in 2024 held their first self-organized festival, the ‘Nawabari Rock Festival’, in Shimokitazawa. It has also been announced that they will perform the opening theme for the TV anime ‘Ushiro no Shomen Kamui-san’ starting in July 2026, so the Matsuya collaboration comes just as their profile is expanding nationwide.

Where This Fits in the 60th Anniversary Campaigns

June 2026 at Matsuya has seen a run of payment promotions, new menu items and point campaigns: the 60th Founding Anniversary PayPay Coupon running June 1–30 (up to 40% cashback on June 15–16), the limited-quantity revival of ‘Shkmeruli’ going on sale at 10 AM on June 16, and the Matsuya Mobile Order Triple Point Campaign starting the same day (June 16–30). Today, the in-store BGM also becomes original, with the early broadcast of ‘Anata wo Matsuyasashii Basho’ landing at the same 10 AM. Matsuya is rolling out the brand song across three channels, in stores, on its official YouTube channel and on the Matsuya Foods website, all starting from that same 10 AM, so that the music also sets the mood for the very first day of Shkmeruli.