Matsuya to Preview ORCALAND's Original 60th Anniversary Brand Song 'Anata wo Matsuyasashii Basho' In-Store Today at 10 AM

In an official announcement dated June 16, 2026 (Tue), Matsuya Foods unveiled ‘Anata wo Matsuyasashii Basho,’ an original Matsuya brand song created as part of its 60th founding anniversary initiatives. The track was written for Matsuya by ORCALAND, a four-piece rock band based mainly in Tokyo’s Shimokitazawa neighborhood, and began airing in advance at 10 a.m. that same day inside Matsuya stores nationwide (excluding some locations).

Song and Release Schedule Overview

Item	Details
Song title	Anata wo Matsuyasashii Basho
Artist	ORCALAND
Format	Original Matsuya brand song (written for Matsuya)
In-store early airing begins	June 16, 2026 (Tue), 10:00 a.m.
Participating stores	Matsuya locations nationwide (excluding some stores)
Special movie release	June 16, 2026 (Tue), 10:00 a.m. (official YouTube, Matsuya Foods website)
Song streaming release	June 17, 2026 (Wed) (streaming platforms and subscription services)
Music video release	June 19, 2026 (Thu), 6:00 p.m. (official YouTube, Matsuya Foods website)
Featured album	Mini album “MAGIC×MAGIC”
Album release	July 8, 2026 (Wed)

Matsuya’s Original Brand Song, ‘Anata wo Matsuyasashii Basho’

‘Anata wo Matsuyasashii Basho’ was written around the theme of “standing beside the everyday lives of people who are working hard.” According to the official announcement, the collaboration came together because Matsuya’s concept of wanting to be a “gentle place” that fills customers’ stomachs and hearts resonated with ORCALAND’s “energetic, warm musicality.” The song is described as a tie-up track that “emotionally expresses Matsuya’s warmth, gently standing beside the daily lives of people living each day to the fullest,” paired with ORCALAND’s “catchy yet powerful band sound.”

ORCALAND’s Comments: Beef Bowl and Memories of Their Student Days

ORCALAND shared comments on writing the song. They said they aimed to create “a track that plays easily, almost like background music, yet one that comes to mind unexpectedly and gives you a push forward—an ‘ordinary that isn’t really ordinary.’” On their relationship with Matsuya, the band said they had “relied on Matsuya since their student days,” that they “always ordered the Beef Bowl while watching friends eat the Kimchi Kalbi Bowl or Karegyu,” that “just eating the Beef Bowl can take you back to your student days,” and that it’s “a taste of youth you never get tired of, no matter how many times you eat it.” They also mentioned that the music video shoot included a scene of them eating Matsuya’s Beef Bowl, and that members who usually prefer set meals or limited-time items rediscovered the plain deliciousness of the standard Beef Bowl.

A Staged Rollout of Releases

The campaign’s rollout unfolds in stages. Today, June 16, at 10 a.m., the early in-store BGM airing began alongside the release of a special movie built from behind-the-scenes footage of the music video shoot, available on official YouTube and the Matsuya Foods website. The following day, June 17 (Wed), the song goes live on streaming platforms and subscription services. On June 19 (Thu) at 6 p.m., the full music video is released on official YouTube and the Matsuya Foods website. Then, on July 8 (Wed), the mini album “MAGIC×MAGIC,” which includes the track, is released. The special movie released at 10 a.m. today is viewable only on official YouTube and the Matsuya Foods website, and is prepared as a separate piece from the full music video.

About ORCALAND

ORCALAND is a four-piece rock band from Tokyo’s Shimokitazawa. The band won the grand prize at the “No Big Deal Records 10th Anniversary Audition” in 2021–2022, ran the twelve-month-consecutive project “Jintori” in 2023, and held its first self-organized festival, “Nawabari Rock Festival,” in Shimokitazawa in 2024. It has also been announced that, starting in July 2026, the band will perform the opening theme for the TV anime “Ushiro no Shomen Kamui-san.” The Matsuya collaboration lands at a moment when the band’s national profile is expanding.

Where This Fits Among the 60th Anniversary Campaigns

Matsuya’s June 2026 lineup has been stacking payment promotions, new menu items, and point campaigns in quick succession: the 60th Founding Anniversary PayPay Coupon running June 1–30 (up to 40% back on June 15–16), the limited-quantity revival of “Shkmeruli” going on sale at 10 a.m. on June 16, and the Matsuya Mobile Order Triple Point Campaign starting the same day (June 16–30). Today adds the original in-store BGM rollout—the early airing of “Anata wo Matsuyasashii Basho”—at that same 10 a.m. mark. With the brand song launched simultaneously across three channels—in-store, official YouTube, and the Matsuya Foods website—starting from the same 10 a.m. moment, the structure uses music to stage the experience of Shkmeruli’s first day as well.