Matsuya Brings Back 24-Hour Operation at 3 More Stores — Kitami, Takatsu, and Yako Expand Hours, Kashimada Store Adds 2 More Hours

Matsuya’s store data confirmed on April 20 that operating hours had been changed to expand at five stores. Contrary to the recent trend of ending 24-hour operation at central Tokyo stores, suburban stores are now moving to extend their hours.

Changed to 24-Hour Operation (3 Stores)

Store Name	Location	Before	After
Matsuya Kitami Store	Setagaya Ward, Tokyo	8 AM–10 PM	24-hour operation
Matsuya Takatsu Store	Takatsu Ward, Kawasaki City, Kanagawa Prefecture	Varied by day (4 AM start Mon; 24-hour Tue–Thu; etc.)	24-hour operation
Matsuya Yako Store	Tsurumi Ward, Yokohama City, Kanagawa Prefecture	4 AM–2 AM (next day)	24-hour operation

Kitami Store made a major leap from “8 AM–10 PM” (14 hours of operation) to full 24-hour operation. Takatsu Store’s previously complex hours, which varied by day of the week, have now been unified into 24-hour operation. Yako Store eliminated its 2-hour closure window between 2 AM and 4 AM.

Closing Time Extended (1 Store)

Store Name	Location	Before	After
Matsuya Kashimada Store	Saiwai Ward, Kawasaki City, Kanagawa Prefecture	9 AM–10 PM	9 AM–Midnight

The closing time was extended by 2 hours, from 10 PM to midnight.

Simplified Matsunoya Time-Restriction Notation (1 Store)

Store Name	Location	Before	After
Matsuya Kawasaki Daishi Store	Kawasaki Ward, Kawasaki City, Kanagawa Prefecture	24-hour operation *Matsunoya: 8 AM–10 PM	24-hour operation

The separate Matsunoya time-restriction notation has been removed, simplifying the listing to just “24-hour operation.”

Diverging Trends: Contraction in the City Center, Expansion in the Suburbs

On April 16–17, eight central Tokyo stores — including Shibuya, Ichigaya, Yotsuya, Kanda, Shin-Koenji, and Shinjuku — ended their 24-hour operation. This time, by contrast, 24-hour operation has been restored at suburban stores in Kanagawa Prefecture and Setagaya Ward, suggesting that operating hours are being optimized according to demand in each area.