Matsuya's Official X Announces 'Free Rice Refills on Set Meals at All Stores for One Week Only' on Its 60th Founding Anniversary
At 10:47 a.m. on June 16, 2026, Matsuya’s Official X (@matsuya_foods) declared that the day marked Matsuya’s 60th Founding Anniversary, and combined three items into a single post: (1) the start of the Shkmeruli revival sale, (2) the new one-week-only initiative ‘Free Rice Refills on Set Meals at All Stores,’ and (3) an apology for the previous night’s Matsuya App glitch.
Text and Content of the Post
🎉 Today marks Matsuya’s 60th Founding Anniversary‼️ Shkmeruli is back on sale for a limited time (╹◡╹) And there’s more!! For one week only, we’re also running 【Free Rice Refills on Set Meals at All Stores】! Whether it’s Shkmeruli or any of our other set meals, please enjoy plenty of rice this week! ※We sincerely apologize for the great inconvenience caused by last night’s glitch in the Matsuya App.
| Item | Details |
|---|---|
| Post Time | 10:47 a.m. on Tuesday, June 16, 2026 |
| Channel | Matsuya’s Official X (@matsuya_foods) |
| Content ① | Declaration of the 60th Founding Anniversary |
| Content ② | Announcement of the Shkmeruli revival sale |
| Content ③ | Free Rice Refills on Set Meals at All Stores for One Week Only |
| Content ④ | Apology for the Matsuya App glitch the previous night |
The New Initiative: ‘Free Rice Refills on Set Meals at All Stores for One Week Only’
The new initiative debuting in this post is ‘Free Rice Refills on Set Meals at All Stores for One Week Only.’ Under this system, rice refills become free across Matsuya’s entire lineup of set meals, including the Shkmeruli Set Meal. The period is ‘one week only,’ and the scope covers ‘set meals’ at ‘all stores.’ The post text explicitly states, ‘Whether it’s Shkmeruli or any of our other set meals, please enjoy plenty of rice this week!’ — making clear that both Shkmeruli and Matsuya’s existing set meals are included. The banner in the attached image reads both ‘Made with 100% Domestic Rice: Free Rice Refills on Set Meals’ and ‘Made with 100% Domestic Rice,’ combining Matsuya’s ongoing quality claim of serving set-meal rice made with 100% domestic rice with today’s new ‘free refills’ initiative in a single in-store display.
Key Visual in the Attached Image
The attached image shows the exterior of a Matsuya store, with a ticket vending machine visible through the glass. Banners at the top read ‘Matsuya’s 60th Founding Anniversary: Shkmeruli Limited-Quantity Revival Sale — On Sale Simultaneously at Matsuya Locations Worldwide,’ ‘Made with 100% Domestic Rice,’ ‘Shkmeruli Set Meal: 1,090 yen,’ and ‘Shkmeruli Hot Pot Set Meal: 1,190 yen,’ while a large banner reading ‘Made with 100% Domestic Rice: Free Rice Refills on Set Meals’ is displayed prominently in the upper right. Another shot of the same ‘Made with 100% Domestic Rice: Free Rice Refills on Set Meals’ banner is also posted on the glass window on the left, showing the two initiatives launching today — the Shkmeruli revival and the free refills — being displayed in-store side by side. Macky and Yakky, Matsuya’s mascot characters, are placed on either side at the bottom, decorated with speech bubbles reading ‘peek’ and ‘yay.’
Five Initiatives Converge Today on the 60th Founding Anniversary
Today, Tuesday, June 16 — Matsuya’s 60th Founding Anniversary — has seen a concentration of initiatives centered on 10:00 a.m. At 10:00 a.m., four Shkmeruli items plus the dedicated ‘Extra Cheese’ add-on (120 yen) were added to the official menu; at the same time, Matsuya’s Official X also launched the Shkmeruli Launch Follow & Repost Campaign (1,000 Matsuya Points to 30 winners, entries close June 22); an in-store advance broadcast of the original brand song ‘Anata wo Matsuyasashii Basho,’ written for Matsuya by ORCALAND, also began at the same time; and the Matsuya Mobile Order Triple Point Campaign (June 16-30) likewise started today. This post adds ‘Free Rice Refills on Set Meals at All Stores for One Week Only’ as a fifth initiative on top of those four.
Apology for Last Night’s Matsuya App Glitch
The post closes with an apology: ‘We sincerely apologize for the great inconvenience caused by last night’s glitch in the Matsuya App.’ While the post does not specify the nature of the glitch or when it occurred or was resolved, the Shkmeruli launch, the Mobile Order triple-point campaign, and the free rice refills — all of which began at 10:00 a.m. today — are closely tied to the app, raising the possibility that last night’s glitch was a sign of traffic building ahead of today’s concentration of initiatives.
The Overlap Between the Shkmeruli Revival and the 60th Founding Anniversary
An official notice dated June 11 had announced the June 16, 10:00 a.m. launch under the banners ‘60th Founding Anniversary’ and ‘Simultaneous Revival Sale at Matsuya Locations Worldwide,’ but this post is the first to explicitly state, in sequence, that ‘today, June 16, is the 60th Founding Anniversary.’ The post confirms that the Shkmeruli revival date and the 60th Founding Anniversary date were deliberately set to coincide.
Editor's Note
The lavishness of stacking a new menu item, a brand song, and free refills all at once on the 60th anniversary is something else. This week, I just want to keep coming back for the set meal course.
