Matsuya's Official X Account Tries the Store-limited 'Seared Rib Finger Bowl' Topped with Small Serving Boneless Short Rib as a 'Two-Kind Boneless Short Rib Bowl'

Matsuya’s official X account (@matsuya_foods) posted on August 26 that it had tried the “Seared Rib Finger Bowl,” currently on test sale at limited stores. The post shows a bowl topped with the “Small Serving Boneless Short Rib,” which can be earned by collecting three free service vouchers, making a “Two-Kind Boneless Short Rib Bowl” shown in a photo.

The “Two-Kind Boneless Short Rib Bowl” Way to Eat

The post describes the flavor, saying, “The chewy Rib Finger pairs wonderfully with the savory richness of kimchi and sauce!” It then adds, “We collected 3 service vouchers to GET the Small Serving Boneless Short Rib! Since we had it, we made it a Two-Kind Boneless Short Rib Bowl.” The idea is to combine the Small Serving Boneless Short Rib, earned with the vouchers, with the Seared Rib Finger Bowl on test sale, so that two kinds of boneless short rib can be enjoyed in a single bowl.

In a white bowl with Matsuya’s “M” logo, rice topped with kimchi and shredded nori is covered with a generous helping of well-browned boneless short rib. The contrast between the red kimchi and the glossy meat is eye-catching.

A Store-limited Test Sale Using the Rare Rib Finger Cut

The Seared Rib Finger Bowl is a store-limited item that Matsuya launched at 10:00 on August 25. The “Rib Finger” mentioned in the post is a rare cut available only in small amounts from each cow. It is sold at 70 stores in 27 prefectures nationwide, centered on 15 stores in Tokyo and 9 stores in Chiba Prefecture, among others. It does not appear on the regular menu list on Matsuya’s official website and is a test-sale item handled only on the store-limited page.

In a close-up, boneless short rib picked up with black chopsticks is shown with kimchi laid on top, and the fatty, grilled surface is clearly visible.

This is not the first time the phrase “test sale” has appeared in a post. It also appeared on June 24 in “We tried the ‘Beef Steak Bowl,’ which has been on test sale since yesterday.”

Voucher Distribution Ends at the Same Time as the Launch: 10:00 on August 25

The “collect 3 service vouchers for the Small Serving Boneless Short Rib” mentioned in the post comes from the “Free Service Voucher Distribution Campaign,” part of the “Midsummer Waku Waku Project” announced on August 10. The vouchers were distributed from 10:00 on August 11 to 10:00 on August 25, and collecting three earned one plate of Small Serving Boneless Short Rib. The vouchers themselves remain valid through the end of September 2026.

The end of distribution (10:00 on August 25) coincides exactly with the launch time of the Seared Rib Finger Bowl. Distribution itself ended the day before, but the post shows a way to eat that pairs vouchers already in hand, usable through the end of September, with the newly launched store-limited item.

The August 20 launch announcement said that Matsuya had not officially stated whether the Small Serving Boneless Short Rib earned with the free service vouchers and the store-limited Rib Finger are the same cut. This post likewise gives no explanation of whether the two kinds of boneless short rib are the same cut.

Official Account Looks Back on the Past “Two-Topping Yakiniku Beef Bowl” in a Quote Post

That evening, Matsuya’s official X account quoted this tasting post itself and continued, “A Two-Kind Boneless Short Rib Bowl, huh… There was a menu called the Two-Topping Yakiniku Beef Bowl before, wasn’t there (╹◡╹)”. The name “Two-Kind Boneless Short Rib Bowl” reminded them of the previously sold “Two-Topping Yakiniku Beef Bowl.”

The “Two-Topping Yakiniku Beef Bowl” was a bowl launched at 10:00 on August 6, 2024, together with the “Beef Bibimbap Bowl.” It combined two kinds of yakiniku beef of different thickness, tender beef plate and chewy boneless short rib, in one bowl so that the difference in umami could be enjoyed at once. While the current “Two-Kind Boneless Short Rib Bowl” layers the Seared Rib Finger with the voucher-earned Small Serving Boneless Short Rib, the earlier bowl was themed around comparing two kinds of yakiniku beef.