Matsuya Discontinues 4 Items Including 'Taco Rice' and 'Butter Chicken Curry' Simultaneously Today

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title: “Matsuya Discontinues 4 Items Including ‘Taco Rice’ and ‘Butter Chicken Curry’ Simultaneously Today” categories:

• menu tags:
• discontinued published: true created_at: “2026-06-09T10:28:34+09:00” updated_at: “2026-07-14T11:33:46+09:00” thumbnail: “https://cdn.gyumesy.com/articles/kv388z/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/kv388z/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “It landed just as announced on 5/21 and 5/27, and two series being discontinued on the same day lines up neatly. The curry slot gets six Neo Tomato items while the taco rice slot is left empty, which makes for an interesting imbalance.” description: “On June 9, 2026, Matsuya removed four items from its in-store menu all at once: ‘Taco Rice,’ ‘Sausage and Egg Taco Rice,’ ‘Butter Chicken Curry,’ and ‘Cream Butter Curry and Rice.’ The taco rice items ran for 35 days and the butter chicken items for 28 days. The curry category has passed to six Neo Tomato items going on sale today at 10:00.” related_articles:
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On June 9, 2026, four existing items were delisted at the same time from the regular menu in Matsuya’s official menu data: ‘Taco Rice,’ ‘Sausage and Egg Taco Rice,’ ‘Butter Chicken Curry,’ and ‘Cream Butter Curry and Rice.’ The two taco rice items had been on sale for 35 days since May 5, and the two butter chicken curry items for 28 days since May 12. At 10:00 today, six items from the new ‘Neo Tomato’ series went on sale in the curry category, so the slot held by the two butter chicken curry items passes directly to the Neo Tomato series in a changing of the guard.

The 4 Items Delisted Today

Item	Category	Start Date	Delisted	Sales Period
Taco Rice	Bowl	May 5, 2026	June 9, 2026	35 days
Sausage and Egg Taco Rice	Bowl	May 5, 2026	June 9, 2026	35 days
Butter Chicken Curry	Curry and Rice	May 12, 2026	June 9, 2026	28 days
Cream Butter Curry and Rice	Curry and Rice	May 12, 2026	June 9, 2026	28 days

Against the taco rice series’ 35 days, the butter chicken series had a shorter run of 28 days. Both series followed a symmetrical ‘two items launched together, two items retired together’ structure, in line with the typical lifecycle design of Matsuya’s series products.

Landing Just as Announced on May 21 and May 27

These four discontinuations had been announced in stages beforehand. The implementation date of June 9 came 13 to 19 days after the advance notices, so the outcome matched what was announced.

Announcement Date	Channel	Items	Content
May 21, 2026	Official announcement	3 taco rice items	Announced ‘To be discontinued successively’
May 26, 2026, 2:24 PM	Official X	Butter Chicken Curry	‘Almost discontinued’ announced on X
May 27, 2026	Official announcement	2 items including Butter Chicken Curry	Discontinuation notice announced
June 9, 2026 (today)	Menu data	The 4 items above	Implemented as simultaneous delisting

For the taco rice series, a discontinuation notice came in the official announcement on May 21. For the butter chicken series, the official X post on May 26 saying the items were almost discontinued was followed by a concrete announcement on May 27. About two weeks later, today, both series left on the same day.

How the Six ‘Neo Tomato’ Curry Items Introduced as Replacements Line Up

At 10:00 today, June 9, six items from the new curry series ‘Neo Tomato’ went on sale at once (the lead item is the ‘Neo Tomato Chunky Chicken Curry and Rice’ at 1,050 yen). In the curry category, the six newly released Neo Tomato items take over the slot held by the ‘Butter Chicken Curry’ and ‘Cream Butter Curry and Rice’ that left today, a changing of the guard.

Leaving (until today)	Price	Successor (from 10:00 today)	Price
Butter Chicken Curry	980 yen	Neo Tomato Hamburg Steak Curry and Rice	890 yen
Cream Butter Curry and Rice	730 yen	Neo Tomato Curry and Rice	680 yen
-	-	Neo Tomato Cheese Curry and Rice	880 yen
-	-	Neo Tomato Karegyu	950 yen
-	-	Neo Tomato Chunky Chicken Curry and Rice	1,050 yen
-	-	Neo Tomato Loin Cutlet Curry and Rice (Store-limited)	1,070 yen

The two-item slot of Butter Chicken and Cream Butter has expanded into the six-item Neo Tomato series (including one Store-limited item), so the curry category itself is adding to its item count heading into June.

No Successor for the Taco Rice Slot

For the two taco rice items, today’s menu additions did not bring any bowl-category item as a direct successor. Taco Rice was a talked-about menu item that had been promoted as a ‘New Release’ on the official X and in the official app when it debuted on May 5, 2026, and it has now reached an exit date fixed by its 35-day sales period. No new bowl-category successor can be confirmed in the menu data as of today, so for the time being the taco rice slot itself is left empty.

Past Appearances of Butter Chicken and Taco Rice

The ‘Butter Chicken Curry’ and ‘Cream Butter Curry and Rice’ are a redeployment of the Batachiki series, which has appeared on Matsuya’s menu before. When they debuted on May 12, 2026, a push notification went out through the official app announcing the ‘Batachiki’s 6th return.’ With this discontinuation, the sales period of that 6th run ended after 28 days.

‘Taco Rice’ was featured as a flagship item of the ‘Bowls & Taco Rice Bundle Deal Campaign’ (from May 19) when it debuted on May 5, 2026, and was the representative series of Matsuya’s bowl category in May. Today’s simultaneous exit on June 9 marks the menu changeover at the boundary between May’s talked-about item and the launch of June’s new series.