Matsuya Delists 4 Items Including 'Taco Rice' and 'Butter Chicken Curry and Rice' Simultaneously Today

On June 9, 2026, Matsuya’s official menu data showed four existing items delisted simultaneously from the regular menu: ‘Taco Rice,’ ‘Sausage & Egg Taco Rice,’ ‘Butter Chicken Curry and Rice,’ and ‘Cream Butter Curry and Rice.’ The two Taco Rice items exit after a 35-day run since May 5, while the two Butter Chicken Curry and Rice items exit after 28 days since May 12. The curry slot at 10:00 a.m. today saw the launch of a new series, ‘Neo Tomato,’ with six items, and the slot vacated by the two Butter Chicken Curry and Rice items is directly inherited by the Neo Tomato series in this generational handover.

The 4 Items Delisted Today

Product	Category	Start Date	Delisted	Sales Period
Taco Rice	Bowl	May 5, 2026	June 9, 2026	35 days
Sausage & Egg Taco Rice	Bowl	May 5, 2026	June 9, 2026	35 days
Butter Chicken Curry and Rice	Curry and Rice	May 12, 2026	June 9, 2026	28 days
Cream Butter Curry and Rice	Curry and Rice	May 12, 2026	June 9, 2026	28 days

Against the Taco Rice series’ 35-day run, the Butter Chicken series had a shorter 28-day run. Both series follow the symmetrical pattern of ‘two-item set launched together, two-item set delisted together,’ fitting the typical lifecycle design of Matsuya’s series products.

Landing Exactly as Previewed on May 21 and May 27

This delisting of four items had been previewed in stages beforehand. The June 9 implementation date came 13 to 19 days after the advance notices, landing exactly as previewed.

Notice Date	Notice Channel	Target	Content
May 21, 2026	Official Notice	3 Taco Rice items	Announced “To Be Discontinued Successively”
May 26, 2026, 2:24 PM	Official X	Butter Chicken Curry and Rice	Announced “discontinuation imminent” on X
May 27, 2026	Official Notice	Butter Chicken Curry and Rice and 1 other item	Announced discontinuation notice
June 9, 2026 (today)	Menu Data	The above 4 items	Implemented as simultaneous delisting

For the Taco Rice series, a discontinuation notice appeared in the official announcement on May 21. For the Butter Chicken series, an official X post flagged ‘discontinuation imminent’ on May 26, followed by a concrete official announcement the next day, May 27. About two weeks later, today, both series exited together on the same day.

The 6 New ‘Neo Tomato’ Curries That Took Their Place

At 10:00 a.m. today, June 9, the new curry series ‘Neo Tomato’ launched simultaneously with six items (the flagship being ‘Neo Tomato Chunky Chicken Curry and Rice’ at 1,050 yen). Looking at the curry slot, the six newly launched Neo Tomato items directly inherit the slot vacated today by ‘Butter Chicken Curry and Rice’ and ‘Cream Butter Curry and Rice’ — a generational handover structure.

Delisted (through today)	Price	Successor (from 10:00 a.m. today)	Price
Butter Chicken Curry and Rice	980 yen	Neo Tomato Hamburg Steak Curry and Rice	890 yen
Cream Butter Curry and Rice	730 yen	Neo Tomato Curry and Rice	680 yen
-	-	Neo Tomato Cheese Curry and Rice	880 yen
-	-	Neo Tomato Karegyu	950 yen
-	-	Neo Tomato Chunky Chicken Curry and Rice	1,050 yen
-	-	Neo Tomato Loin Katsu Curry and Rice (Store-limited)	1,070 yen

The two-item slot held by Batachiki and Cream Butter has expanded into the six-item Neo Tomato series (including one store-limited item), increasing the total item count in the curry slot heading into June.

No Successor for the Taco Rice Slot

The two-item Taco Rice slot, on the other hand, has no direct successor among today’s menu additions in the Bowl category. Taco Rice was a buzzworthy item promoted as a ‘New Release’ on official X and the official app when it launched on May 5, 2026, and it has now reached a fixed exit point after a 35-day run. As of today, no new Bowl-category product has been confirmed in the menu data to succeed it, leaving the Taco Rice slot itself empty for the time being.

The Past Appearances of Batachiki and Taco Rice

‘Butter Chicken Curry and Rice’ and ‘Cream Butter Curry and Rice’ are a redeployment of the Batachiki series, which has appeared on the Matsuya menu before. When it launched on May 12, 2026, a push notification went out on the official app billing it as ‘Batachiki’s sixth comeback.’ With this delisting, the sixth run comes to an end after 28 days.

‘Taco Rice’ launched on May 5, 2026 as a flagship-level item in the ‘Bowls & Taco Rice Bundle Deal Campaign’ (running from May 19), and it was a representative series of Matsuya’s Bowl category in May. Today’s simultaneous delisting on June 9 marks a menu changeover that symbolizes the boundary between May’s buzz items and June’s new series launch.