Matsuya to Release Limited Quantities of 'Mirai no Lemon Sour' on July 28 at 290 Yen Each

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title: “Matsuya to Release Limited Quantities of ‘Mirai no Lemon Sour’ on July 28 at 290 Yen Each” categories:

• official tags:
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• term-limited
• announcement published: true created_at: “2026-07-23T16:07:38+09:00” updated_at: “2026-07-23T16:07:38+09:00” thumbnail: “https://cdn.gyumesy.com/articles/m4fyhi/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/m4fyhi/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/menu/166279.html” editor_comment: “Billed as a drink that complements a meal, having lemon sour as an option alongside a beef bowl is a welcome addition. The hard part is deciding whether to try the Original or the Plain first.” description: “Starting at 10 a.m. on July 28, 2026, select Matsuya and Matsunoya stores will sell two varieties of ‘Mirai no Lemon Sour’, Original and Plain, in limited quantities at 290 yen each. Priced the same as the canned draft beer, it advertises real lemon slices inside.” related_articles:
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Matsuya Foods, which operates Matsuya, announced that it will sell “Mirai no Lemon Sour” in limited quantities starting at 10 a.m. on Tuesday, July 28, 2026, at select stores of Matsuya (its beef bowl, curry and set meal brand) and Matsunoya (its tonkatsu brand). It comes in two varieties, Original and Plain, both priced at 290 yen including tax. The company says its hallmark is a crisp, refreshing drinking experience that brings out a fruity, flavorful aroma derived from real lemon.

Two Varieties and the 290 Yen Price

The two products on sale are “Original Lemon Sour” and “Plain Lemon Sour.” In the promotional visual, the Original is depicted in a yellow-based can and the Plain in a blue-and-white-based can. Real lemon slices float around the cans in a mouthwatering touch, with “Contains real lemon slices” prominently displayed.

At 290 yen including tax, the price matches the canned Super Dry draft beer (290 yen) currently on the drink menu. Among alcoholic drinks, the Asahi Super Dry medium bottle of beer (490 yen) is the most expensive, and the lemon sour is 200 yen cheaper than that. Compared with the non-alcoholic Blended Tea (120 yen) and Cola (100 yen), it sits 170 to 190 yen higher. The promotional visual also places the canned draft beer and the lemon sour side by side with the line “Why not pop one open?”, presenting them as canned alcohol options. There are no sour-style drinks on the current drink menu, so the lemon sour will join the lineup as a new drink.

Release Date and Participating Stores

Sales begin at 10 a.m. on Tuesday, July 28, 2026, at select Matsuya and Matsunoya stores. However, at stores that operate primarily as Matsunoya, sales start at 3 p.m. on Wednesday, July 29, so note that the start date and time differ by store format. Because this is a limited-quantity release, it may already be sold out at some stores or after a certain period.

The company describes it as “a drink that complements a meal,” positioning it as a pairing for dinner after work or meals on days off.

The Name “Mirai no Lemon Sour” Appears for the Second Time

The name “Mirai no Lemon Sour” is not new to this announcement. Past announcements show a notice dated September 25, 2025, titled “New Combination ‘Mirai no Lemon Sour’ Released in Limited Quantities,” making this the second release announcement under the same product name. The page for the earlier announcement remains posted. The new announcement carries over the “limited quantity” positioning while introducing a fresh selling point: “a fruity, flavorful aroma derived from real lemon.”

Launching the Same Day as Roast Beef, with the Beer Fair Still Running

July 28 is also a day when new products pile up for Matsuya. A release of the “Matsuya Original Sauce Roast Beef” (880 yen) was also announced for 10 a.m. that day, so a hearty new menu item and a new alcoholic drink launch together on the same day.

Matsuya is also holding its “Summer Beer Fair” from July 7 to September 28, offering Super Dry medium bottles and canned draft beer at discounted prices. The lemon sour joins as the summer alcohol lineup continues.