Matsuya to Launch "Miso Soup with Pork & Vegetables Set" for Classic Menu Items, Up to 70 Yen Off, on September 15

Matsuya Foods will begin selling the “Miso Soup with Pork & Vegetables Set for Classic Menu Items” — which lets customers add a hearty, ingredient-packed miso soup to a classic menu item — at Matsuya locations nationwide (excluding some stores) from 10 a.m. on Tuesday, September 15, 2026. Choosing an eligible Beef Bowl, bowl, or set meal knocks a set amount off the regular price, making the single-item 240-yen miso soup effectively cheaper. The campaign was announced in an official notice dated September 10.

Discounts vary by category — the more expensive the menu item, the cheaper the miso soup gets

Rather than applying a flat discount to the base price, this set uses a fixed discount tied to the category of the classic menu item it’s paired with. Beef Bowl items get 30 yen off, bowls get 50 yen off, and set meals get 70 yen off.

Compared to ordering the 240-yen miso soup on its own, the effective cost of the soup drops by exactly the discount amount. That works out to an effective 210 yen for a Beef Bowl set, 190 yen for a bowl set, and 170 yen for a set meal set. The more expensive the base item — set meals being the priciest — the bigger the discount, creating an inverted structure where adding the soup actually gets cheaper as you trade up.

Category	Discount	Effective Add-on Price for Soup
Beef Bowl set	30 yen off	approx. 210 yen
Bowl set	50 yen off	approx. 190 yen
Set meal set	70 yen off	approx. 170 yen

For example, a Regular Serving Beef Bowl normally costs 460 yen, but as a set it’s 30 yen off, bringing the otherwise 240-yen miso soup down to an effective 210 yen. For the Set Meal of Grilled Pork Loin (normally 790 yen), the 70-yen discount brings the soup down to an effective 170 yen. All prices include tax, and shareholder benefit vouchers can be used on every eligible menu item.

17 eligible items across Beef Bowls, bowls, and set meals

The eligible classic menu items total 17: six Beef Bowl items, four bowls, and seven set meals. Morning Meals and Lunch Sets are not included.

Beef Bowl items (30 yen off each)

• Beef Bowl
• Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl
• Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl
• Kimchi Beef Bowl
• Cheese Beef Bowl
• Umatoma Cheese Beef Bowl

Bowls (50 yen off each)

• Matsuya’s Yakiniku Beef Bowl
• Salt-based Green Onion Pork Loin Bowl
• Kimchi Kalbi Bowl
• Beef Bibim Bowl

Set meals (70 yen off each)

• Yakiniku Beef Set Meal
• Yakiniku Boneless Short Rib Set Meal
• Set Meal of Grilled Pork Loin
• Stir-fried Pork with Ginger Soy Sauce Set Meal
• Umatoma Hamburg Steak Set Meal
• Hamburg Steak with Brown Sauce Set Meal
• “Seared” Grilled Salmon Set Meal

Second time in half a year, with a Samgyetang-style soup in between — a seasonal rotation

A set of the same name and structure — the Miso Soup with Pork & Vegetables Set for Classic Menu Items — was previously sold on March 3, 2026. This marks its second run in about half a year, and the discount amounts are identical to last time: 30 yen off Beef Bowls, 50 yen off bowls, and 70 yen off set meals. Even the opening line of the announcement, “Add one to your favorite classic menu item!”, is unchanged.

This three-tier discount structure isn’t unique to the miso soup. In between, on June 23, 2026, the same combination of “30 yen off Beef Bowls, 50 yen off bowls, 70 yen off set meals” was used for the Samgyetang-style Soup Set for Classic Menu Items, which swaps in a different soup. Miso soup in March, Samgyetang-style soup in June, and now miso soup again in September — the same discount template keeps recurring with the soup rotated each time.

Meanwhile, the lineup of eligible menu items has changed considerably over the half year. The March version covered 27 items in total — seven Beef Bowl items, six bowls, and 14 set meals — while this time it’s narrowed to 17. Items that appeared in the March version but have since disappeared include four hamburg steak set meals (Hamburg Steak with Demi-glace Sauce and Omelet Set Meal, Hamburg Steak with Demi-glace Sauce Set Meal, Demi-glace Egg Hamburg Steak Set Meal), Beef Bowl items such as Green Onion Mayo Spicy Beef Bowl, Mayo Kimchi Beef Bowl, and New Grilled Beef Bowl, as well as Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl and Seasoned Ground Chicken & Egg Bowl — all discontinued between April and August. In their place, this round newly features Umatoma Cheese Beef Bowl, Matsuya’s Yakiniku Beef Bowl, Salt-based Green Onion Pork Loin Bowl, Set Meal of Grilled Pork Loin, Stir-fried Pork with Ginger Soy Sauce Set Meal, and Hamburg Steak with Brown Sauce Set Meal. The shrinking item count appears to reflect turnover in the eligible lineup itself over the past half year, rather than a deliberate narrowing.

Notably, Matsuya’s miso soup promotions have historically clustered in the colder months, from around October through March. Rolling this out in mid-September, while still warm, gets a head start on the autumn-and-winter staple ahead of the season.

At 240 yen, the miso soup sits at the top of Matsuya’s soup-side lineup

The miso soup included in this set costs 240 yen on its own. Among Matsuya’s soup-based sides, that’s about 2.7 times the price of a regular Miso Soup (90 yen) and about 1.7 times the price of a Miso Soup with Tofu (140 yen) — making it the priciest option in the lineup. It’s a hearty bowl packed with carrot, lotus root, tofu, pork, and scallion, and the announcement repeatedly describes it as having “main-dish-level presence.”

This miso soup once appeared as one of the Choice of Side options for Lunch Sets. As the only soup-based option among the Lunch Set’s Choice of Side lineup, the standalone “miso soup only” option (originally 140 yen, 120 yen at the end) was delisted on June 23, 2026. Since then, the miso soup has instead been brought back through set promotions spanning the classic menu, as seen here.