Matsuya Adds 2 Drinks Including 'Oi Ocha Koicha Premium Strong'

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title: “Matsuya Adds 2 Drinks Including ‘Oi Ocha Koicha Premium Strong’” categories:

• menu tags:
• new-menu
• added published: true created_at: “2026-09-15T09:34:21+09:00” updated_at: “2026-09-15T09:50:10+09:00” thumbnail: “https://cdn.gyumesy.com/articles/pfss2h/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/pfss2h/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/drink/dri_koi_ocha_hp.html” editor_comment: “Oi Ocha joins as Blended Tea steps out. After Oi Ocha-kun met Macky the day before, the real thing was on the menu the next day.” description: “On September 15, Matsuya rotated its regular-menu drinks. It added ‘Oi Ocha Koicha Premium Strong’ (160 yen) and ‘Relax Jasmine Tea’ (140 yen), while the unsweetened ‘Blended Tea’ (120 yen) was discontinued. The day before, the official X account had posted about Oi Ocha-kun meeting Macky.” series_key: null related_articles:
• g31x5u

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On September 15, Matsuya rotated the drinks on its regular menu. It added two tea drinks, ‘Relax Jasmine Tea’ (140 yen) and ‘Oi Ocha Koicha Premium Strong’ (160 yen), while the unsweetened ‘Blended Tea’ (120 yen), which had been on the menu until now, was discontinued. Both new items are priced with tax included, and both have zero kilocalories. The unsweetened tea lineup switches from the unbranded ‘Blended Tea’ to Ito En’s ‘Oi Ocha’.

Prices and Nutrition for the 2 New Items

Prices and nutritional information for the two new items are as follows.

Menu item	Price	Energy	Protein	Fat	Carbohydrates	Salt equivalent
Relax Jasmine Tea	140 yen	0 kcal	0 g	0 g	0 g	0.1 g
Oi Ocha Koicha Premium Strong	160 yen	0 kcal	0 g	0 g	1.4 g	0.1 g

Both have zero kilocalories and the same salt equivalent of 0.1 g. Carbohydrates are listed as 1.4 g for Koicha Premium Strong and 0 g for Jasmine Tea. They are positioned as unsweetened tea drinks that are easy to pair with a meal.

Relax Jasmine Tea (140 yen)

Relax Jasmine Tea costs 140 yen. It is a tea drink to enjoy for its jasmine aroma, with zero kilocalories. It makes an easy match for meal items such as beef bowls and set meals.

Oi Ocha Koicha Premium Strong (160 yen)

The other new item, ‘Oi Ocha Koicha Premium Strong,’ costs 160 yen. It is at the higher end of the price range among the two additions.

On September 14, the day before this drink was added, at 6:38 p.m., the official Matsuya X account quoted a post from Ito En’s official character ‘Oi Ocha-kun’ and wrote, “It’s the meeting of Oi Ocha-kun and Macky (╹◡╹).” On September 15, a product from the same ‘Oi Ocha’ brand was added to the menu, so the actual drink appeared the day after the post about the characters’ meeting. The September 14 post itself reported the meeting and did not announce this menu addition.

Price Positioning Among Single Drinks

After this rotation, the drinks that can be ordered on their own are, in order of price:

Menu item	Price
Cola	100 yen
Relax Jasmine Tea	140 yen
Oi Ocha Koicha Premium Strong	160 yen
Canned Asahi Super Dry Draft Beer	290 yen
Bottled Beer	490 yen

The two new tea drinks take the second and third spots in price, after the cheapest, Cola (100 yen). Jasmine Tea costs 40 yen more than Cola, and Koicha Premium Strong is another 20 yen above that. The discontinued Blended Tea was 120 yen, the second-cheapest drink after Cola, and the 140-yen Jasmine Tea now takes over that price tier. The two are far from the alcoholic drinks, Canned Asahi Super Dry Draft Beer (290 yen) and Bottled Beer (490 yen), so the additions sit within the soft drink price range. No set discounts or app-exclusive discounts were found for either product, and both are sold as single items only.