Matsuya's App-Only 'Tsukimi DE Trio Campaign' Grants 70 Points on 5 Eligible Bentos

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title: “Matsuya’s App-Only ‘Tsukimi DE Trio Campaign’ Grants 70 Points on 5 Eligible Bentos” categories:

• campaign tags:
• news
• point
• announcement
• app
• matsuya-point published: true created_at: “2026-09-16T19:45:19+09:00” updated_at: “2026-09-16T19:45:19+09:00” thumbnail: “https://cdn.gyumesy.com/articles/npmejd/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/npmejd/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/177086.html” editor_comment: “Are all the eligible items topped with egg because it’s moon-viewing season, after all? The extra 30 points available only on the 25th make me want to time my order for the full moon.” description: “From September 17 to 30, Matsuya is running the app-only ‘Tsukimi DE Trio Campaign’. Order any of 5 eligible items, including the Beef Bowl + Raw Egg Bento, via Matsuben Net or Matsuya Mobile Order to earn 70 Matsuya Points, rising to 100 points on September 25, the Harvest Moon.” series_key: null related_articles:
• ond724
• e7dv40
• 62zbta

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Matsuya will hold the Matsuya Foods official app-exclusive “Tsukimi DE Trio Campaign” from 10:00 a.m. on Thursday, September 17, 2026, through 11:59 p.m. on Wednesday, September 30. Ordering eligible bento items through Matsuben Net and Matsuya Mobile Order earns 70 Matsuya Points. On Friday, September 25, the night of the Harvest Moon, the same eligible items earn 100 points. Matsuben Delivery is not eligible.

Eligible Items: 5 Egg-Topped Beef Bowl-Style Bentos

The eligible items are the “Beef Bowl + Raw Egg Bento,” the “Beef Bowl + Soft-boiled Egg Bento,” the “Beef Bowl Lunch Set Bento,” the “Beef Bibimbap Bowl Bento,” and the “Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Bento.” All of them are built around a beef bowl with an egg on top, and the theme appears to be inspired by moon viewing. No new dedicated menu item is being introduced; the campaign grants points on existing bento items. All sizes are eligible for the points.

Using the in-store Regular Serving price as a guide, the five eligible items fall in a price range of roughly 530 yen to 690 yen. Because the 70 points are a fixed amount, the cheaper the item, the greater the weight of the points relative to the amount paid.

Eligible item	Approx. in-store price (Regular)
Beef Bowl Lunch Set Bento	530 yen
Beef Bowl + Raw Egg Bento / Beef Bowl + Soft-boiled Egg Bento	560 yen
Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Bento	660 yen
Beef Bibimbap Bowl Bento	690 yen

*Prices are listed using the in-store dining Regular Serving prices on the Matsuya menu page as a guide. Actual bento prices may differ.

The lowest-priced item among the eligible ones is the Beef Bowl Lunch Set Bento, where the same 70 points carry the greatest relative weight. Meanwhile, the highest-priced eligible item, the Beef Bibimbap Bowl Bento, costs the same as the Kimchi Kalbi Bowl among bowl menu items, placing it in the mid-range, a step below the Grilled Eel Bowl (980 yen) and the Beef Short Rib & Offal Bowl (990 yen). Note that the Beef Bibimbap Bowl just had its Bibim Sauce renewed on September 1, and the takeout version of it is included in this campaign.

100 Points on September 25, the Harvest Moon

September 25 (Friday) is the only day during the campaign period when the points rise from 70 to 100. Matsuya ties this day to the Harvest Moon, a fitting design for a campaign themed on moon viewing. Eligibility is determined by the pickup date and time.

Multiple Point Campaigns Running Side by Side in the Matsuya App

The campaign text states explicitly: “Miso Soup with Pork & Vegetables sets of all kinds are not eligible for point grants. Points from the separate ‘Miso Soup with Pork & Vegetables Set Bento Point Boost Campaign’ will be granted instead.” For Miso Soup with Pork & Vegetables set bentos, a separate point campaign running from September 15 to September 28 serves as the destination, so the campaigns are divided up by product.

The notes also state: “The points above are not eligible for point multiplier campaigns.” On Matsuben Net, “Yorutoku,” which doubles points for pickups between 6:00 p.m. and 11:00 p.m., began on September 15, and it cannot be combined with this campaign’s 70/100 points. In the Matsuya app in mid-September, multiple point campaigns are running at the same time, with eligible menu items and time slots staggered from one another.

This Year’s “Tsukimi” Campaign Shifts from Discounts to Point Grants

Campaigns bearing the “Tsukimi” name have appeared repeatedly in past announcements as a regular autumn event. Looking at past announcements, in both 2024 and 2025 the campaign was a bulk-purchase promotion centered on a discount called “Tsukimi à la Carte,” which saved up to 250 yen when eligible menu items were combined. In contrast, the 2026 “Tsukimi DE Trio Campaign” is notable for switching from a discount to a grant of Matsuya Points.

Terms of Use

• Eligible services: Matsuben Net, Matsuya Mobile Order (Matsuben Delivery is not eligible)
• Period: 10:00 a.m. on Thursday, September 17, 2026, to 11:59 p.m. on Wednesday, September 30 (based on the pickup date and time)
• The “Beef Bowl + Soft-boiled Egg” is not sold between 11:00 a.m. and 3:00 p.m.
• Participating stores: Matsuya stores nationwide, excluding some stores (excluding the Haneda Innovation City Store, the Narita Airport Terminal 3 Store, and expressway PA stores)