Matsuya Holds Repost Giveaway for a Chance to Win an Oi Ocha-kun Plush Toy

At 10:00 a.m. on September 15, Matsuya’s official X account (@matsuya_foods) announced a Follow & Repost Campaign to celebrate the launch of two Ito En bottled drinks at Matsuya: “Oi Ocha Koicha PREMIUM STRONG W” and “Relax Jasmine Tea.” To enter, users follow Matsuya’s official account and repost the target post; 10 winners will be chosen by lottery to receive prizes. The entry period runs through Monday, September 21.

Prizes Include an Oi Ocha-kun Plush Toy and Matsuya Meal Vouchers

The announcement image attached to the post spells out the prize breakdown for winners. The prize is a four-piece set: an Oi Ocha-kun plush toy, one bottle of Oi Ocha Koicha PREMIUM STRONG W, one bottle of Relax Jasmine Tea, and five Matsuya Meal Vouchers. In the image, Relax Jasmine Tea, decorated with jasmine flowers, sits on the left; Koicha PREMIUM STRONG W, set against a backdrop of tea leaves and splashing water, sits on the right; and in the center, a plush of Ito En’s mascot character Oi Ocha-kun speaks through a speech bubble reading, “Oi, I just popped by Matsuya for a bit~”

Physical Prizes Instead of Matsuya Points

Matsuya’s official X account has typically run Follow & Repost campaigns to mark new menu launches by giving away 1,000 Matsuya Points to 30 winners chosen by lottery. This time, instead of points, the prizes are the Oi Ocha-kun plush toy, the actual products, and Matsuya Meal Vouchers, with the winner count set at 10. Giveaways offering physical merchandise as prizes have previously appeared in collaboration campaigns with other brands, such as Kobito Zukan and ONE PIECE.

The Day Before, a Post Showing Oi Ocha-kun and Macky “Meeting”

On the evening of September 14, the day before the launch announcement, Matsuya’s official X account posted, “Here’s Oi Ocha-kun meeting Macky.” The post depicted Oi Ocha-kun and Macky face to face, serving as a lead-in ahead of the following day’s sales launch and campaign announcement.

The Two Drinks Now on Sale, and How to Enter

Both drinks appeared on Matsuya’s drink menu the same day. Oi Ocha Koicha PREMIUM STRONG W is priced at 160 yen, and Relax Jasmine Tea at 140 yen. Entry takes two steps: following Matsuya’s official account (@matsuya_foods) and reposting the target post. The deadline is Monday, September 21.