Matsuya Official App Sends Final-Day Reminder for 'Bowls & Taco Rice Bundle Deal Campaign'

On May 30, 2026 at 10:23 AM, the Matsuya official app delivered a push notification reminding users, one day ahead of time, that the ‘Bowls & Taco Rice Bundle Deal Campaign’ would end on Sunday, May 31 at 11:59 PM. “Ends Tomorrow❗️” was added to the beginning of the notification title, forming a last-minute appeal as the campaign period entered its final stretch.

Original Notification Text

Title: Ends Tomorrow❗️【Save Up to 250 Yen】Bowls and Taco Rice Too❗️ Bundle Deal Campaign Now On❗️

Body: Freely choose your type and size — a great-value bundle takeout purchase😆

The notification title uses the “Ends Tomorrow❗️” prefix to emphasize how little time remains. The body is a simple one-line pitch with a “😆” emoji, crafted concisely to drive last-minute demand as the campaign nears its close.

Comparison with the May 19 Launch Notification

Comparing the wording of the launch-day and day-before-ending notifications side by side reveals three differences: an addition at the start of the title, a swap at the end of the title from “Underway” to “Now On,” and the disappearance of the date range from the end of the body.

Item	May 19, 10:32 AM (Launch)	May 30, 10:23 AM (Day Before Ending / This Notification)
Start of title	(None)	Ends Tomorrow❗️
Middle of title	【Save Up to 250 Yen】Bowls and Taco Rice Too! Bundle Deal Campaign	【Save Up to 250 Yen】Bowls and Taco Rice Too❗️ Bundle Deal Campaign
End of title	Underway❗️	Now On❗️
Body	Freely choose your type and size — a great-value bundle takeout purchase😆 Until 5/31	Freely choose your type and size — a great-value bundle takeout purchase😆
Date at end of body	“Until 5/31” included	(Consolidated into “Ends Tomorrow” in the title)

The body’s emoji (😆) and pitch copy are completely identical. It appears the date-range notation was moved from the end of the body to the start of the title — a swap that kept the template elements intact while converting the message into an end-of-campaign announcement.

Announcement Timeline for the ‘Bowls & Taco Rice Bundle Deal’ Campaign

From the announcement on May 15 to today’s reminder notification, official-channel announcements related to this campaign have unfolded in four stages.

Date/Time	Channel	Content
May 15, 2026 (Fri), 3:01 PM	Official Announcement	Campaign announcement (advance notice of May 19 launch)
May 19, 2026 (Tue), 10:32 AM	Official App	Launch push notification
May 23, 2026 (Sat), 1:00 PM	Official X	Re-announcement during the campaign period
May 30, 2026 (Sat), 10:23 AM (this notification)	Official App	Day-before-ending reminder push notification

The rollout follows a three-channel, four-stage structure: the app at launch → official X about four days later → a reminder back on the app the day before the campaign ends. The app took on the role of handling push notifications at both ends — the “launch” and the “day before ending.”

Handoff to the Successor Campaign, ‘Side Dish Takeout Bundle Deal,’ Starting June 2

Following this campaign’s end on May 31, Matsuya has already announced, in an official notice dated May 29, that the successor “Side Dish Takeout Bundle Deal Campaign” will run from 10:00 AM on Tuesday, June 2, 2026 through 11:59 PM on Monday, June 15, 2026.

Item	Campaign Ending Now	Successor Starting June 2
Campaign name	Bowls & Taco Rice Bundle Deal	Side Dish Takeout Bundle Deal
Period	May 19 – May 31, 2026 (13 days)	June 2 – June 15, 2026 (14 days)
Eligible items	5 bowl and taco rice items	9 single-item prepared foods (treated without rice or salad)
Discount structure	100 yen off for 2 / up to 250 yen off for 5	Same (100 yen off for 2 / up to 250 yen off for 5)
Eligible channels	Matsuben Net, Matsuya Mobile Order (takeout)	Same
Excluded	Matsuben Delivery	Same

The gap between the May 31 end, a blank day on June 1, and the new campaign’s June 2 start is just one day. The rollout proceeds in two stages within the takeout-bundle framework, moving from “bowls (rice dishes)” to “prepared foods (side dishes only).”