Matsuya's New 990-Yen 'Grilled Chicken w/ Chili Sauce Meal' Launches Today at 10 AM, Its Priciest Set Meal Ever

At 10 AM on Tuesday, October 20, 2026, Matsuya released a new set meal, the ‘Grilled Chicken w/ Chili Sauce Meal,’ nationwide. It’s priced at 990 yen for the set meal and 790 yen for the item alone — both the highest in the current set meal category. ‘Gorochiki,’ a line that had centered on curry until now, has arrived as a set meal wrapped in Chinese-style chili sauce.

The release had been announced in advance via an official notice published on October 15 and on Matsuya’s official X account at 6 PM on October 16. The notice described it as ‘the long-awaited “Chinese-style version” from the popular series.’

Price and Nutritional Information

The menu page lists two options: the item alone and the set meal. The set meal comes with rice and salad, while the item alone does not.

Variation	Price	Energy	Protein	Fat	Carbohydrates	Salt Equivalent
Only	790 yen	957 kcal	48.4g	73.1g	17.2g	5.1g
Set Meal	990 yen	1361 kcal	56.5g	75.3g	102.2g	6.7g

Aside from the carbohydrate count, which jumps from 17.2g for the item alone to 102.2g for the set meal with rice and salad, the item alone already carries high figures on its own, with 48.4g of protein and 73.1g of fat.

The Priciest Dish in the Set Meal Category

At 990 yen, the set meal is now the most expensive among all set meals currently on sale. Four items tie for second place at 890 yen, a gap of 100 yen.

Set Meal	Price
Grilled Chicken w/ Chili Sauce Meal	990 yen
Set Meal of Grilled Beef	890 yen
Set Meal of Grilled Boneless Short Rib	890 yen
Black Mapo Tofu Set Meal	890 yen
Tomato Hamburg Steak Meal	890 yen
Stir-fried Pork with Ginger Soy Sauce Set Meal	850 yen
Set Meal of Hamburg Steak in Brown Sauce	830 yen
Seared Grilled Salmon Set Meal	800 yen
Yakiniku Pork Loin Set Meal	790 yen

The 790-yen item-alone price is also the highest among set meals that offer a standalone option. The next highest are the Grilled Beef, Grilled Boneless Short Rib, Black Mapo Tofu, and Tomato Hamburg Steak options, all at 690 yen — again a 100-yen gap. Among Chinese-style set meals, the similarly priced 890-yen Black Mapo Tofu Set Meal sits in a close price range.

According to the official notice, a 50-yen-off coupon for ‘Grilled Chicken w/ Chili Sauce’ will be distributed on the Matsuya app from 10 AM on October 20, 2026 through 10 AM on Tuesday, October 27, to coincide with the launch. With the coupon applied, the set meal comes to 940 yen and the item alone to 740 yen.

A Chili Sauce Set Meal Returns After About Seven Years

Matsuya has offered chili sauce set meals multiple times in the past. Tracing through past notices shows the price climbing year after year.

Period	Product Name	Price
December 2014	Chicken with Chili Sauce Set Meal	630 yen
October 2015	Chicken with Chili Sauce Set Meal (Re-release)	630 yen
October 2016	Chicken with Chili Sauce Set Meal (Re-release)	630 yen
March 2019	Chunky Chicken Chili Sauce Set Meal	Only: 650 yen / Large Serving Set Meal: 950 yen
October 2026	Grilled Chicken w/ Chili Sauce Meal	Set Meal: 990 yen / Only: 790 yen

The ‘Chicken with Chili Sauce Set Meal’ was released on December 18, 2014 for 630 yen, and was re-released at the same 630 yen in both 2015 and 2016. On March 19, 2019, it was renamed the ‘Chunky Chicken Chili Sauce Set Meal,’ launching at 650 yen for the item alone and 950 yen for the W (double) set meal. This marks the first time a chili sauce set meal has returned to stores in about seven years, since that 2019 version. The product name and composition have changed each time, so these aren’t strictly identical products, but the standalone price has moved from 650 yen in 2019 to 790 yen now.

‘Gorochiki’ Takes a Shape Beyond Curry

‘Gorochiki’ began with the ‘Chunky Chicken Curry and Rice’ released in April 2016, and was first officially named the ‘Gorochiki’ series with the ‘Chunky Chicken in Rich Carbonara Sauce’ released in January 2023. The Batachiki, Neo Tomato, Neo Kashmir, and other entries that followed were all curries as well, and the series has grown centered on curry. This marks the first time it has appeared as a set meal with a Chinese-style sauce, and the official notice itself frames it as the ‘Chinese-style version.’

The regular-menu ‘Gorochiki’ disappeared from the lineup in May 2026, and this new ‘Grilled Chicken w/ Chili Sauce Meal’ carries on its name, returning in a different flavor for the first time in about five months.

The ‘MEGA Serving Fair’ Ends at the Same 10 AM

At the same 10 AM on October 20 as the launch of the ‘Grilled Chicken w/ Chili Sauce Meal,’ the ‘MEGA Serving Fair,’ which doubled the amount of meat, ended its run. According to the official notice, the sales period ran from 10 AM on Tuesday, October 13, 2026 through 10 AM on Tuesday, October 20, 2026, with a lineup of two items: the MEGA Serving Boneless Short Rib and Kimchi Bowl (1,200 yen) and the Salt-based Green Onion Pork Loin Bowl MEGA Serving (1,140 yen). The launch of the new set meal and the end of the fair’s sales switch over at the exact same moment.

As of 9:58 AM on October 20, Already Moved to the Limited-Time Category

As of 9:58 AM on October 20, the ‘Grilled Chicken w/ Chili Sauce Meal’ can be confirmed to have already moved into the limited-time menu category on Matsuya’s official website.

location_onFind a store near you on the map