Matsuya to Run 'Asatoku' Triple Point Campaign for Mobile Order, October 20–26

Matsuya Foods announced on October 19 the “Matsuya Mobile Order Asatoku Triple Point Campaign,” targeting Mobile Order on the official Matsuya App. From 5:00 a.m. on Tuesday, October 20, 2026 to 10:00 a.m. on Monday, October 26, orders placed via Mobile Order between 5:00 a.m. and 10:00 a.m. each day will earn triple the usual Matsuya Points. Matsuben Net and Matsuben Delivery are not eligible — the promotion applies to Mobile Order only.

Orders Between 5 and 10 a.m. Qualify, Over Seven Days

The campaign runs for seven days, from 5:00 a.m. on Tuesday, October 20 to 10:00 a.m. on Monday, October 26. However, the triple-point rate applies only to orders placed between 5:00 a.m. and 10:00 a.m. each day. Eligibility is determined by the order time, not the pickup time.

Eligible stores are Mobile Order-enabled locations of Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal Matsugyu, and Tukkun² nationwide. Some locations, including the Narita Airport Terminal 3 Store and expressway service-area stores, are excluded.

Matsuya Mobile Order is an official app feature that lets customers order and pay cashlessly from their smartphone without using a ticket vending machine. Accepted advance payment methods include PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards.

Point Rates by Rank: Diamond Members Effectively Get 21%

The Matsuya Point rate for Mobile Order varies by membership rank, and this campaign triples that rate.

The standard Mobile Order rate is 1% for Bronze members, 3% for Silver, 4% for Gold, 5% for Platinum, and 7% for Diamond. During the morning window of the campaign, these rates become as follows.

Membership Rank	Standard Rate	During Campaign (5–10 a.m.)
Bronze	1%	3%
Silver	3%	9%
Gold	4%	12%
Platinum	5%	15%
Diamond	7%	21%

For example, ordering a Beef Bowl (480 yen) via Mobile Order in the morning would earn about 14 points for a Bronze member, about 57 points for a Gold member, and about 100 points for a Diamond member. Accumulated points can be used in 10-point increments at 1 point = 1 yen when ordering through Matsuben Net, Matsuben Delivery, or Mobile Order. There is no cap on the points awarded, so the more a customer spends during the morning window, the more points they earn. Membership rank for the following month is determined by the total amount purchased in a given month, meaning the triple-point effect is larger for higher ranks.

New members who sign up also receive Matsuya Points worth 100 yen, guaranteed for everyone (limited to once per person).

Past ‘Asatoku’ Promotions Were the First Installment in a Series

This is not the first time Matsuya has offered triple points for the 5:00–10:00 a.m. “Asatoku” window. It has previously run as Part 1 of the New Life Support Campaign in late March 2025, Part 1 of an anniversary campaign in November 2025, and Part 1 of the New Life Support Campaign again in late March 2026. In each case, the Asatoku installment kicked things off, followed shortly after by Gogotoku and Yorutoku installments covering the afternoon and night time slots.

In the most recent run, the New Life Support Campaign starting in late March 2026, the Asatoku triple-point promotion served as Part 1, followed by Gogotoku and Yorutoku installments and a further installment covering Matsuben Net, for a total of four parts.

This time’s announcement carries no such campaign theme or “Part 1” label, and is presented as a standalone Asatoku promotion. The triple-point Mobile Order offer itself has been repeated several times over the past six months — in June for the 60th Founding Anniversary, in September as a chain-wide campaign, and in October as the store-limited Autumn Point Rebate Festival.

How to Use Mobile Order

The triple-point offer applies only to Mobile Order. Here is how to place an order through the official Matsuya App.

First, tap the “Order” button at the bottom center of the app, then select “Matsuya Mobile Order” in the middle of the screen.

Choose whether to dine in or take out.

Select the store to use. Be careful not to pick the wrong location.

Choose the items you want, then tap “Proceed to Checkout” to go to the payment screen.

Select a payment method and tap “Confirm Order” to finish.

Since the order is finalized after arriving at the store, customers can order while seated at their table, without having to line up at a ticket vending machine.