Matsuya's Official X Account Offers 1,000 Matsuya Points to 30 Winners for Reposts Celebrating the 'Grilled Chicken w/ Chili Sauce Meal' Release

At 10:00 AM on October 20, 2026, Matsuya Foods’ official X account (@matsuya_foods) launched a follow-and-repost campaign to celebrate the same-day release of its new ‘Grilled Chicken w/ Chili Sauce Meal.’ Users who follow @matsuya_foods and repost the target post will be entered into a drawing for 1,000 Matsuya Points, usable on the Matsuya Foods official app, with 30 winners to be selected. Entries close on Monday, October 26, 2026.

Campaign Announcement Image

The image accompanying the post features an iron pot set against a red background evoking Chinese cuisine. Inside the pot, chicken coated in chili sauce is piled atop jiggly egg, topped with scallions. In the upper left, it reads “Chicken Galore! The Chinese-style Gorochiki,” while the right side notes “On Sale Tue, 10/20 at 10:00.” A speech bubble adds, “Wrapping the spicy doubanjiang chili sauce in the jiggly egg mellows it out!”

Release Details for the ‘Grilled Chicken w/ Chili Sauce Meal’

The star of the campaign, the ‘Grilled Chicken w/ Chili Sauce Meal,’ is a new Chinese-style set meal that went on sale at Matsuya locations nationwide, excluding some stores, at 10:00 AM on Tuesday, October 20, 2026, priced at 990 yen. The release was announced on the official website on October 15. Pricing and further details on the item are covered in a separate article.

A Standard Promotion Tied to New Product Launches

A campaign like this one — celebrating a product release with a follow-and-repost drawing for 1,000 Matsuya Points among 30 winners — is a standard promotion that Matsuya has repeated more than 20 times since April 2026 alone to mark new product launches. Most recently, nearly identical wording and prizes were used to celebrate the one-week-only ‘MEGA Serving Bowls’ on October 13 and the ‘Neo Kashmir Curry and Rice’ on October 6. Matsuya’s new products are typically announced in a Thursday notice and go on sale at 10:00 AM the following Tuesday, and this case follows the same pattern: the October 15 release announcement, an October 16 preview post, and now this launch-day campaign post.