Matsuya's Official X Account Promotes Same-Day 'Up to 40% PayPay Cashback Coupon' for June 15-16

Matsuya’s official X account (@matsuya_foods) announced same-day, at 9:23 AM on June 15, 2026, that the ‘Up to 40% PayPay Cashback Coupon,’ available only for today, Monday, June 15, and tomorrow, Tuesday, June 16, was being distributed. The coupon is designed to return up to 40% of the payment amount in PayPay Points for PayPay payments of 800 yen (tax included) or more, with a cap of 350 points per use and a limit of one use during the period.

Coupon Overview

Item	Details
Coupon Period	Two days, June 15 (Mon) – June 16 (Tue), 2026
Cashback Rate	Up to 40%
Cap Per Use	350 points
Number of Uses	Once during the period
Payment Condition	PayPay payment of 800 yen (tax included) or more per transaction
Handling of Duplicates	If two or more coupons are obtained for the same store, only the one with the higher cashback amount is applied
Timing of Payout	Awarded later as PayPay Points (non-withdrawable, non-transferable)

Limited to Matsuben Net-affiliated Channels

The post text itself reads ‘via the Matsuya App,’ but the black banner at the top of the attached image individually lists four channels: ‘Limited to Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and the Matsuben Net Mini App.’ PayPay payments at in-store ticket vending machines or self-checkout registers are not eligible; the offer is narrowed to online orders and delivery-related payments made through the Matsuya App. The coupon issuer is listed as Matsuya Foods Co., Ltd., with PayPay Corporation as the outsourced operator, and the banner also directs customers to check the coupon details screen within the PayPay app for further information. A note reading ‘conditions apply’ is also included.

Position within the 60th Founding Anniversary Payment Campaigns

This coupon corresponds to the concentrated high-cashback days within the ‘60th Founding Anniversary PayPay Coupon’ initiative, which was announced in advance in an official notice dated May 28. Throughout the initiative’s period, June 1 through June 30, PayPay payments of 800 yen or more continuously earn up to 10% cashback (capped at 200 points per use, unlimited uses during the period), with the rate raised to 40% only for these two days, today and tomorrow — a two-tier structure. In addition, a PayPay Scratch Card Lottery is scheduled to run concurrently from Friday, June 19 through Friday, July 31, meaning PayPay’s peak promotional push is concentrated into these two days starting today.

Relationship to Previous Announcements

The existence of the 40% cashback coupon had already been noted in both the official notice banner dated May 28 and the official X account’s day-before announcement banner on May 31. In this same-day announcement, the eligible scope is explicitly spelled out by name as the four channels: Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and the Matsuben Net Mini App. Whereas the earlier advance notices mainly used the general phrase ‘PayPay coupon usable on the Matsuya App,’ the same-day announcement on the initiative’s first operating day presented the eligible scope in concrete terms.