Matsuya Official X Gives Day-Before Notice of PayPay Coupon Starting June 1

At 15:00 on May 31, 2026, Matsuya’s official X account (@matsuya_foods) posted a day-before notice for “Matsuya’s 60th Founding Anniversary! A Great-Value PayPay Coupon You Can Use on the Matsuya App,” set to begin at 0:00 on Monday, June 1. The post text keeps it simple, promoting only “10% back on purchases of 800 yen or more,” but the attached promotional banner also lists a 40% coupon limited to June 15–16 and the concurrent PayPay Scratch Card Lottery running June 19 through July 31 — splitting the emphasis between the text and the image.

Original Post

＼Starting Tomorrow／

The PayPay Coupon for the Matsuya App is now live!

Spend 800 yen or more and get 10% back in PayPay Points!

Check the PayPay app for details!

The opening “＼Starting Tomorrow／” slash decoration makes the next-day start easy to spot, in a four-line structure. The text is pared down to three minimal elements — “Matsuya App,” “800 yen or more,” and “10% back” — and closes with a final line directing readers to “check the PayPay app” for details.

The Promotional Banner Lists Both 10% and 40%, But the X Text Only Highlights 10%

The promotional banner attached to the post is done in PayPay’s signature red, with a large button-style graphic reading “PayPay Coupon Now Available” placed on the left. The center-to-right area displays the two coupon rebate rates side by side.

Banner Text	Period	Rebate Rate	Per-Use Cap	Usage Limit
Get up to 40% back in PayPay Points	Limited to Mon, 6/15 & Tue, 6/16	Up to 40%	350 points	Once during the period
Get up to 10% back in PayPay Points	Mon, 6/1 ▶ Tue, 6/30	Up to 10%	200 points/use	Unlimited use during the period

The top of the banner reads “Matsuben Net / Matsuya Mobile Order / Matsuben Delivery / Matsuben Net Mini App Only,” the upper left reads “Matsuya 60th Anniversary Founding Coupon!” (on May 29 the official announcement’s title was revised to the word order “Matsuya’s 60th Founding Anniversary,” but the banner still retains the word order from the May 28 announcement), and the bottom reads “Held Concurrently! PayPay Scratch Card Lottery, 6/19–7/31” and “[Organizer] PayPay Corporation.”

The X post text promotes only the 10% rebate, but the image lets viewers take in the 40% coupon and the scratch card lottery all at once. The roles are split so that only “10% starting tomorrow” is boldly spelled out in text, while related programs are consolidated into the banner.

Full Campaign Specifications (Recap of the May 28 Announcement)

The full specifications of the campaign, as announced in the official notice dated May 28, are as follows.

Item	10% Coupon	40% Coupon
Coupon Period	0:00, Monday, June 1, 2026 – 23:59, Tuesday, June 30, 2026	0:00, Monday, June 15, 2026 – 23:59, Tuesday, June 16, 2026
Rebate Rate	Up to 10%	Up to 40%
Per-Use Grant Cap	200 points	350 points
Usage Limit	Unlimited use during the period	Once only during the period
Payment Condition	Pre-payment via PayPay of 800 yen (tax included) or more per transaction	Same as left
Order Channels	Matsuben Net / Matsuya Mobile Order / Matsuben Delivery / Matsuben Net Mini App	Same as left
Held Concurrently	PayPay Scratch Card Lottery (Friday, June 19, 2026 – Friday, July 31, 2026)	Same as left

If a customer has already obtained both the 10% and the 40% coupon, the system is designed to apply the 40% coupon first. The 10% coupon lets you capture the full rebate rate at a payment amount of around 2,000 yen, while the 40% coupon hits its 350-point cap at around 800 yen — making a payment of roughly 800 yen during the two-day window the most efficient way to use it. (See the May 28 announcement article for further variation details.)

Comparison with Recent PayPay × Matsuya App X Announcement Patterns

Matsuya’s official X account has also run multiple rounds of announcements for the most recent PayPay × Matsuya App campaign (May’s “5.5 Million Users Milestone”). This day-before notice belongs to a new campaign in that same lineage.

Date/Time Posted	Campaign	Nature of X Announcement
Thu, May 7, 2026, 18:08	5.5 Million Users Milestone 15%/10% Coupon	Quote Repost of PayPay’s official post
Fri, May 8, 2026, 21:00	5.5 Million Users Milestone 15%/10% Coupon	Direct notice that it was live
Sun, May 10, 2026, 21:00	5.5 Million Users Milestone 10% Coupon	Advance reminder of the 5/17 end date
Sun, May 17, 2026, 9:00	5.5 Million Users Milestone 10% Coupon	Final reminder that it ends today
Sun, May 31, 2026, 15:00 (this post)	60th Founding Anniversary 10%/40% Coupon	Day-before notice of the 6/1 start

Whereas May’s “5.5 Million Users Milestone” campaign followed a three-to-four-step pattern — quote repost, live notice, then end-date reminders — this time the 60th Founding Anniversary campaign begins with a day-before notice. Since the period runs the full month of June, with the peak 40% coupon sandwiched in on 6/15–16, follow-up posts — such as a notice just before the 40% coupon or a mid-month reminder — may still be added.