Matsuya's Official X: "Saying It Might Make It Drop" Ahead of a Follower Milestone

On September 16, 2026 at 9:44 PM, Matsuya’s official X account (@matsuya_foods) posted a one-liner touching on its follower count. With no product or campaign announcement, no image, and no source link, the short post stands on its own as a rare piece of self-referential content for Matsuya’s official X.

The full post

The post consists of the following two lines:

Our follower count is almost…

I feel like saying it might make it drop. (╹◡╹)

The account opens by suggesting the follower count is “almost” reaching some number, then immediately undercuts itself with “I feel like saying it might make it drop,” never mentioning the actual figure. The emoticon (╹◡╹) at the end is one the official account uses regularly, and its tone here is no different from usual.

Preceded by a string of taste-test reports

Just before this post, Matsuya’s official X had been publishing back-to-back taste-test reports on menu items currently in test sale. It covered the Teriyaki Egg Hamburg Steak Set Meal on September 15, the Chunky Chicken Marengo-style Set Meal on the 16th, and the Pork Chap Set Meal later that same evening — three straight days of “test sale” items. The follower-count post landed the same day as that Pork Chap Set Meal report, also at 9:44 PM on the 16th.

A past “500,000 followers” milestone came with a campaign

Matsuya’s official X has run campaigns around follower milestones before. In April 2024, to mark reaching 500,000 followers, it held a lottery giving away a total of 500,000 yen in travel vouchers (announced April 27) and distributed a one-week-only coupon for 50 yen off Beef Bowl items (announced April 24). This time, the post gives no indication of which number “almost” refers to.