Matsuya's Moon-Viewing Point Notification Features Original Line: 'Tonight, a Full Moon in Your Bowl'

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title: “Matsuya’s Moon-Viewing Point Notification Features Original Line: ‘Tonight, a Full Moon in Your Bowl’” categories:

• campaign tags:
• app-notification
• point
• app
• matsuya-point published: true created_at: “2026-09-17T10:33:41+09:00” updated_at: “2026-09-17T10:33:41+09:00” thumbnail: “https://cdn.gyumesy.com/articles/nnvqw2/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/nnvqw2/ogp.png” source_url: “” editor_comment: “A full moon in your bowl, 100 points in your wallet. September 25 may be the best day to shop in these two weeks.” description: “On September 17 at 10:00, Matsuya launched the app-exclusive ‘Tsukimi DE Trio Campaign.’ Buy any of 5 eligible bento via Matsuben Net or Mobile Order to earn 70 points, or 100 points on September 25 only, the Harvest Moon day. It runs through September 30.” series_key: null related_articles:
• npmejd
• ond724
• 62zbta

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On Thursday, September 17 at 10:00, Matsuya launched the Matsuya App-exclusive “Tsukimi DE Trio Campaign.” Buying an eligible bento via Matsuben Net or Matsuya Mobile Order earns 70 points as standard, rising to 100 points on Friday, September 25, the day of the Harvest Moon. The campaign runs through 23:59 on Wednesday, September 30. An official website announcement was posted ahead of time on September 16, and the launch was accompanied by an app push notification.

Five Beef Bowl-Based Bento Are Eligible; Matsuben Delivery Is Excluded

The points apply to five takeout bento: “Beef Bowl + Raw Egg Bento,” “Beef Bowl + Soft-boiled Egg Bento,” “Beef Bowl Lunch Set Bento,” “Beef Bibimbap Bowl Bento,” and “Beef Bowl topped with Green Onion and Soft Boiled Egg Bento.” All are built around eggs or Beef Bowl, a lineup that plays on the moon-viewing association of “egg = full moon.”

Orders must be placed through Matsuben Net or Matsuya Mobile Order; Matsuben Delivery is excluded. Haneda Innovation City Store, Narita Airport Terminal 3 Store, and expressway PA stores are also excluded. The announcement also spells out how this differs from the “Miso Soup with Pork & Vegetables Set Bento Point Boost Campaign” running in the same bento category: the various Miso Soup with Pork & Vegetables sets are not eligible for this campaign’s points, and instead earn points under that other campaign.

Of the five eligible items, the Beef Bibimbap Bowl behind the “Beef Bibimbap Bowl Bento” had its sauce renewed on September 1. A menu item that was only just refreshed has been included in this campaign as its takeout version.

“Tonight, a Full Moon in Your Bowl” Is Original Copy Written for the Notification

The app notification title reads “9/17 (Thu) from 10:00 [+70pt] If you’re moon-viewing, do it at Matsuya. 🎑✨” and the body reads “Tonight, a full moon in your bowl 🌕✨ Get points when you take out eligible menu items 🎁✨\nPlus, on 9/25 (Fri), the Harvest Moon, +100pt‼️”

The official website announcement it was based on, by contrast, is plainly worded: “Order an eligible bento and receive bonus points! Also, on Friday, September 25, the Harvest Moon, receive 100 points!” The words “full moon,” “bowl,” and “tonight” do not appear in its text. The notification’s opening line, “Tonight, a full moon in your bowl,” appears to have been written fresh for the notification to suit the moon-viewing seasonal theme. The point amounts and dates match the announcement text.

The two-tier structure of “+70 points as standard, +100 points on one special day only” is not new. The August 9 “Hamburg Day” campaign used the same framework: ordering an eligible Hamburg Steak Set Meal Bento through the app earned 70 points as standard and 100 points on August 9 itself. About a month and a half later, the same template is back, with the eligible items and the commemorative day swapped out.

Multiple Point Campaigns Running in Parallel on the App

Besides this campaign, other point-related promotions are currently running on the Matsuya App. As noted above, the “Miso Soup with Pork & Vegetables Set Bento Point Boost Campaign,” announced on September 14, has been kept separate in terms of eligible items, and on September 15 a Matsuben Net “Yorutoku” promotion began that doubles points on orders picked up between 18:00 and 23:00. Multiple point campaigns, varying the eligible items and pickup times and centered on takeout bento, are running side by side.

Matsuya’s moon-viewing promotions have appeared in various forms around September and October each year, but their content differs from year to year. In 2024 they were the launch of the “Teriyaki Egg Hamburg Steak Set Meal” and the “Tsukimi à la Carte” takeout bulk-buy deal; in 2025 they were the re-release of “Tsukimi à la Carte” and discounts on a delivery-exclusive set. In 2026, rather than creating a specific moon-viewing menu item, Matsuya has opted for an app-exclusive point rebate that adds Matsuya Points when you buy existing eligible bento.