Matsuya Holds Point Boost Granting 70pt on 5 Hamburg Steak Set Meal Bentos, First in 2 Years 4 Months

Matsuya Foods said in an official announcement dated July 31 that it will hold its app-exclusive “Hamburg Steak Set Meal Bento Point Boost Campaign” from 12:00 a.m. on August 1 (Saturday) through 11:59 p.m. on August 10 (Monday), 2026. Ordering an eligible Hamburg Steak Set Meal Bento through the takeout reservation services Matsuben Net or Matsuya Mobile Order (Takeout) earns 70 Matsuya Points, rising to 100 points for orders picked up on August 9 (Sunday), “Hamburg Day.” This is the third app-exclusive Point Boost centered on hamburg steak, and the first in about 2 years and 4 months since March 2024.

Five Items in the Set Meal Category’s Higher Price Range Are Eligible

The five eligible items are:

• Brown Sauce Hamburg Steak Set Meal Bento
• Egg Brown Sauce Hamburg Steak Set Meal Bento
• Cheese Brown Sauce Hamburg Steak Set Meal Bento
• Umatoma Hamburg Steak Set Meal Bento
• Cheese Umatoma Hamburg Steak Set Meal Bento

All five are noted as “including Single and Triple,” and described as “eligible for points across all sizes.” On the official menu, Single and Triple are the only sizes with names; the unnamed Regular version sits between them. Meanwhile, the Only option (without rice or fresh vegetable salad) and the Rice Set are excluded from the campaign.

The Set Meal category currently lists 13 items, of which only 6 are priced at 1,180 yen or more. The five eligible items account for 5 of those 6, meaning the campaign covers almost the entire upper price range of the Set Meal lineup. The lone item in the same price bracket left out is the “Yatara Japanese-style Hamburg Steak Set Meal” (1,180 yen), released July 7.

The two eligible services are Matsuben Net and Matsuya Mobile Order (Takeout); the home-delivery service Matsuben Delivery is not included. Eligible stores are Matsuya locations nationwide with a few exceptions: the Haneda Innovation City location, the Narita Airport Terminal 3 location, and locations inside highway parking areas are excluded. Matsuya notes that items may be unavailable if stock runs out.

100 Points Only on August 9, “Hamburg Day”

The hero image in the official announcement splits two speech bubbles: on the left, “Eligible Hamburg Steak Set Meals: +70 Matsuya Points!”; on the right, “[Hamburg Day] 8/9 (Sun): +100 Matsuya Points!” Below them, the campaign period, “August 1 (Sat) – August 10 (Mon), 2026,” is displayed prominently. August 9 is known as “Hamburg Day” from the number wordplay of ha-n(8)-ba-(9)-gu, and it’s the only day within the campaign period singled out for special treatment.

At the center of the image are two bento meals: one topped with egg over tomato sauce, and one covered in a white sauce. Each is arranged as a three-part set, with a rice container and a fresh vegetable salad cup topped with corn placed behind the main dish container. At the bottom of the image, the two eligible services, Matsuben Net and Matsuya Mobile Order, are named.

Eligibility is determined by pickup time, not order time. To claim the 100 points on August 9, the order can be placed the day before, but pickup must fall within August 9.

The Best Value Is the 830 Yen Single, Worth 12% on August 9

Matsuya Points can be used at 1 point = 1 yen, in increments of 10 points, when ordering through Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order. Since the points awarded this time are flat regardless of size, the smaller the payment amount, the higher the point ratio relative to price.

Eligible Item	Size	Price	70-Point Ratio	August 9 100-Point Ratio
Brown Sauce Hamburg Steak Set Meal Bento	Single	830 yen	8.4%	12.0%
Brown Sauce Hamburg Steak Set Meal Bento	Regular	1,180 yen	5.9%	8.5%
Brown Sauce Hamburg Steak Set Meal Bento	Triple	1,580 yen	4.4%	6.3%
Egg Brown Sauce Hamburg Steak Set Meal Bento	Single	930 yen	7.5%	10.8%
Egg Brown Sauce Hamburg Steak Set Meal Bento	Regular	1,280 yen	5.5%	7.8%
Egg Brown Sauce Hamburg Steak Set Meal Bento	Triple	1,680 yen	4.2%	6.0%
Cheese Brown Sauce Hamburg Steak Set Meal Bento	Single	1,030 yen	6.8%	9.7%
Cheese Brown Sauce Hamburg Steak Set Meal Bento	Regular	1,380 yen	5.1%	7.2%
Cheese Brown Sauce Hamburg Steak Set Meal Bento	Triple	1,780 yen	3.9%	5.6%
Umatoma Hamburg Steak Set Meal Bento	Single	830 yen	8.4%	12.0%
Umatoma Hamburg Steak Set Meal Bento	Regular	1,180 yen	5.9%	8.5%
Umatoma Hamburg Steak Set Meal Bento	Triple	1,580 yen	4.4%	6.3%
Cheese Umatoma Hamburg Steak Set Meal Bento	Single	1,030 yen	6.8%	9.7%
Cheese Umatoma Hamburg Steak Set Meal Bento	Regular	1,380 yen	5.1%	7.2%
Cheese Umatoma Hamburg Steak Set Meal Bento	Triple	1,780 yen	3.9%	5.6%

Prices are the tax-included prices for the Hamburg Steak Set Meals listed on Matsuya’s official menu page. The highest ratio belongs to the 830 yen Single of the Brown Sauce and Umatoma versions, reaching 8.4% on a normal day and 12.0% on August 9. Conversely, the 1,780 yen Triple of the cheese versions stays at just 3.9% on a normal day and 5.6% even on August 9 — less than half the ratio, despite the same 70-point award.

One more point worth noting: the Only option is excluded from the campaign. The Brown Sauce and Umatoma Only options are priced at 630 yen, exactly 200 yen less than the Single, which comes with rice and fresh vegetable salad. Since adding just that 200 yen unlocks 70 points (100 points on August 9), there’s almost no reason to choose the Only option on August 9 specifically.

From “Bulk-Buy-Only Bento” to “Starting at Just One”

There have been two previous app-exclusive Point Boosts centered on hamburg steak, both concentrated in 2024. Lining up the past announcements shows that the underlying design has shifted significantly this time.

Period	Days	Eligible Items	Points Awarded
January 23 – January 29, 2024	7 days	Only “2- or 3-piece Bulk-Buy Bentos” of 3 Brown Sauce items	200pt for 2 / 300pt for 3
March 15 – March 31, 2024	17 days	Only “2- or 3-piece Bulk-Buy Bentos” of 6 items total across Brown Sauce and Chaliapin Sauce versions	200pt for 2 / 300pt for 3
August 1 – August 10, 2026	10 days	5 Hamburg Steak Set Meal Bentos (including Single and Triple)	70pt (100pt on August 9)

In both 2024 rounds, a dedicated product called the Bulk-Buy Bento appeared exclusively during the campaign period, available only through Matsuben Net and Matsuya Mobile Order (and also Matsuben Delivery for the January round). A 2-piece set at 1,520 yen earned 200 points, and a 3-piece set at 2,280 yen earned 300 points — both a 13.2% ratio to price, higher than this campaign’s peak of 12.0% (the August 9 Single). But reaching that ratio required buying at least 1,520 yen worth in bulk.

This time, the quantity requirement is gone — ordering just one regular Hamburg Steak Set Meal Bento qualifies. The peak ratio has dropped, but the campaign is now designed to be accessible starting at 830 yen. Note that the Chaliapin Sauce versions eligible in March 2024 no longer appear by that name among the current 13 Set Meal items, and they’re excluded from this campaign as well.

Brown Sauce Joins the Campaign Just Over a Month After Its Return

The lead eligible item, the Brown Sauce Hamburg Steak Set Meal, only returned to the menu on June 30 after roughly 7 months off sale. On the day of its return, Matsuya’s official X account ran a follow-and-repost giveaway for 1,000 Matsuya Points to 30 winners. Just over a month after its comeback, the item has now also been folded into a purchase-linked point campaign.

This is the first time the Umatoma versions have been included; both 2024 rounds covered only the Brown Sauce and Chaliapin Sauce versions. The Umatoma Hamburg Steak Set Meal is also the item whose 300g Triple debuted during the June 29 “Meat Day” promotion, and that same Triple is included in this campaign’s eligible lineup.

In terms of format, app-exclusive point campaigns have recently been running at a pace of several per month: the Bowl Bento Point Boost (50 points) from July 1–7, the Tanabata Point Boost from July 7–13, and the Unadon Point Boost (100 points) from July 21–27. Within that lineup, 70 points sits exactly midway between the Bowl Bento’s 50 points and the Unadon’s 100 points.

Same Day, August 1: The Membership Rank System Also Gets Renewed

August 1 is also the day Matsuya’s app membership rank system changes over. According to a June 26 announcement, the Regular rank is eliminated after the renewal, making Bronze the lowest rank; the Silver upgrade threshold drops from 2,000 yen or more per month to 1,500 yen or more, and Platinum drops from 5,000 yen or more to 4,500 yen or more. Base point rates at Matsuben Net now range from 6% for Bronze to 15% for Diamond. The 70 points in this campaign are presented as a separate bonus, but the announcement includes a note that “the above points are not eligible for the Point Multiplier Boost Campaign,” meaning it cannot be stacked with rate-multiplier promotions.

The same July 31 announcement also revealed the “Matsuben Debut Campaign,” also starting August 1, making it one of two app initiatives launching that day.