Matsuya Brings Back 70-Point Boost on 5 Hamburg Steak Set Meal Bentos for the First Time in 2 Years 4 Months

Matsuya Foods announced in an official notice dated July 31 that it will hold the Matsuya App-exclusive “Hamburg Steak Set Meal & Bento Point Boost Campaign” from 0:00 on Saturday, August 1, 2026, to 23:59 on Monday, August 10. Customers who order the eligible Hamburg Steak Set Meal Bentos through the takeout reservation service “Matsuben Net” and “Matsuya Mobile Order (takeout)” earn 70 Matsuya Points. For bentos picked up on Sunday, August 9, “Hamburg Day,” the reward rises to 100 points. This is the first app-exclusive point boost built around Hamburg Steak since March 2024, a gap of about 2 years and 4 months, and the third overall.

Eligible items: five Set Meals in the upper price range

The eligible items are the following five.

• Bento of Hamburg Steak in Brown Sauce
• Hamburg Steak with Brown Sauce and Sunny-side Up Set Meal Bento
• Hamburg Steak with Brown Sauce and Cheese Set Meal Bento
• Tomato Hamburg Steak Meal Bento
• Cheese Tomato Hamburg Steak Meal Bento

All are marked “Single and Triple included,” and the notice states that “all sizes are eligible for points.” On the official menu, only Single and Triple carry size names, and the regular version with no size name sits between them. Items sold Only (without rice and fresh vegetable salad) and the Rice Set are excluded.

The Set Meal category currently lists 13 items, and only 6 of them are priced at 1,180 yen or more. The five eligible items account for five of those six, so the campaign covers nearly the entire upper price range of the Set Meals. The only item in that range that is not eligible is the “Yatara Japanese-style Hamburg Steak Set Meal” (1,180 yen), released on July 7.

The eligible services are Matsuben Net and Matsuya Mobile Order (takeout). Matsuben Delivery is not eligible. Eligible stores are Matsuya locations nationwide with some exceptions: the Haneda Innovation City Store, the Narita Airport Terminal 3 Store, and stores inside expressway parking areas are excluded. The notice says items may be unavailable if sold out.

Only on August 9, “Hamburg Day,” the reward is 100 points

The hero image in the official notice splits two speech bubbles left and right. The left reads “Eligible Hamburg Steak Set Meals: Matsuya Points +70pt!” and the right reads “[Hamburg Day] Sun. 8/9: Matsuya Points +100pt!” Below them, the period “Saturday, August 1, 2026 – Monday, August 10, 2026” is set in large type. August 9 is known for the wordplay on “ha-n (8) ba (9)-gu” in Japanese, and it is the only day in the campaign period given special treatment.

The image shows two bento meals in the center: one topped with tomato sauce and an egg, and one covered in a white sauce. Each main-dish container has rice and a cup of fresh vegetable salad topped with corn behind it, making a three-part set. The two eligible services, “Matsuben Net” and “Matsuya Mobile Order,” are named along the bottom edge of the image.

Note that eligibility is judged by pickup date and time, not order date and time. To get the 100 points on August 9, you need to pick up your order that day, even if you place it the day before.

Best deal is the 830-yen Single: 12% on August 9

Matsuya Points can be used at 1 point = 1 yen, in units of 10 points, when ordering through Matsuben Net, Matsuben Delivery, and Matsuya Mobile Order. Because the points awarded this time are flat regardless of size, the smaller the payment, the higher the ratio to the price.

Eligible item	Size	Price	Ratio at 70 points	Ratio at 100 points (Aug. 9)
Bento of Hamburg Steak in Brown Sauce	Single	830 yen	8.4%	12.0%
Bento of Hamburg Steak in Brown Sauce	Regular	1,180 yen	5.9%	8.5%
Bento of Hamburg Steak in Brown Sauce	Triple	1,580 yen	4.4%	6.3%
Hamburg Steak with Brown Sauce and Sunny-side Up Set Meal Bento	Single	930 yen	7.5%	10.8%
Hamburg Steak with Brown Sauce and Sunny-side Up Set Meal Bento	Regular	1,280 yen	5.5%	7.8%
Hamburg Steak with Brown Sauce and Sunny-side Up Set Meal Bento	Triple	1,680 yen	4.2%	6.0%
Hamburg Steak with Brown Sauce and Cheese Set Meal Bento	Single	1,030 yen	6.8%	9.7%
Hamburg Steak with Brown Sauce and Cheese Set Meal Bento	Regular	1,380 yen	5.1%	7.2%
Hamburg Steak with Brown Sauce and Cheese Set Meal Bento	Triple	1,780 yen	3.9%	5.6%
Tomato Hamburg Steak Meal Bento	Single	830 yen	8.4%	12.0%
Tomato Hamburg Steak Meal Bento	Regular	1,180 yen	5.9%	8.5%
Tomato Hamburg Steak Meal Bento	Triple	1,580 yen	4.4%	6.3%
Cheese Tomato Hamburg Steak Meal Bento	Single	1,030 yen	6.8%	9.7%
Cheese Tomato Hamburg Steak Meal Bento	Regular	1,380 yen	5.1%	7.2%
Cheese Tomato Hamburg Steak Meal Bento	Triple	1,780 yen	3.9%	5.6%

Prices are the tax-included prices for Hamburg Steak Set Meals listed on the menu page of the official Matsuya website. The highest ratios are for the 830-yen Single of the Brown Sauce and Umatoma lines, reaching 8.4% on a regular day and 12.0% on August 9. At the other end, the 1,780-yen Triple of the cheese items gets 3.9% on a regular day and still only 5.6% on August 9, so for the same 70 points the ratio is less than half.

Another point worth noting is that the Only items are excluded from the points. The Only versions of the Brown Sauce and Umatoma Hamburg Steak are 630 yen, exactly 200 yen less than the Single, which comes with rice and fresh vegetable salad. Adding just that 200 yen earns 70 points (100 on August 9), so on August 9 there is almost no reason to choose the Only version.

From “bulk-buy-only bentos” to “from just one”

There have been two earlier app-exclusive point boosts named for Hamburg Steak, both concentrated in 2024. Lining up the past notices shows that the design philosophy has changed significantly this time.

Period	Days	Eligible items	Points awarded
Jan. 23 – Jan. 29, 2024	7 days	Only the “bulk-sale 2-piece and 3-piece bentos” of 3 Brown Sauce-line items	200 pts for 2 / 300 pts for 3
Mar. 15 – Mar. 31, 2024	17 days	Only the “bulk-buy 2-piece and 3-piece bentos” of 6 items in total, Brown Sauce line and Chaliapin Sauce line	200 pts for 2 / 300 pts for 3
Aug. 1 – Aug. 10, 2026	10 days	5 Hamburg Steak Set Meal Bento items (Single and Triple included)	70 pts (100 pts on Aug. 9)

In the two 2024 campaigns, a dedicated “bulk-buy bento” product appeared only during the campaign period, exclusively on Matsuben Net and Matsuya Mobile Order (and also Matsuben Delivery for the January campaign). The 2-piece set at 1,520 yen earned 200 points and the 3-piece set at 2,280 yen earned 300 points, a ratio of 13.2% in both cases. That is higher than this time’s maximum of 12.0% (the Single on August 9), but reaching it required buying at least 1,520 yen worth at once.

This time the quantity requirement is gone: ordering a single regular Hamburg Steak Set Meal Bento makes you eligible. The peak ratio has dropped, but the entry point is now 830 yen. Note that the Chaliapin Sauce line, which was eligible in March 2024, has no item of the same name among the current 13 Set Meals, and it is not part of this campaign.

Brown Sauce, back for just over a month, is already eligible

The lead eligible item, the Set Meal of Hamburg Steak in Brown Sauce, returned on June 30 after about 7 months off the menu. On the day of its return, the official X account also ran a Follow & Repost Campaign giving 1,000 Matsuya Points to each of 30 winners, so within a little over a month of its revival it has been folded into a purchase-linked point campaign as well.

This is the first time the Umatoma line is eligible; the two 2024 campaigns covered only the Brown Sauce and Chaliapin Sauce lines. The Tomato Hamburg Steak Meal is also the item whose 300 g Triple debuted in the Meat Day Campaign on June 29, and that Triple is likewise eligible for points this time.

As for the pattern of campaigns, app-exclusive point grants have been running several times a month lately: the Bowl & Bento Point Boost (50 points) from July 1 to 7, the Tanabata Point Boost from July 7 to 13, and the Grilled Eel Bowl Point Boost Campaign (100 points) from July 21 to 27. Within that lineup, 70 points sits right in the middle, between the 50 points of the Bowl & Bento boost and the 100 points of the Grilled Eel Bowl campaign.

The Membership Rank System is also renewed on the same day, August 1

August 1 is also the day the Matsuya App’s Membership Rank System switches over. According to the notice dated June 26, after the renewal Regular is eliminated and Bronze becomes the lowest rank. The promotion condition for Silver drops from 2,000 yen or more per month to 1,500 yen or more, and for Platinum from 5,000 yen or more per month to 4,500 yen or more. The base point rate on Matsuben Net ranges from 6% for Bronze to 15% for Diamond. This campaign’s 70 points is presented as a bonus separate from that, but the notice text includes the note “The above points are not eligible for point multiplier campaigns,” so it cannot be stacked with multiplier campaigns.

Also on July 31, the “Matsuben Debut Campaign” was announced to start on August 1, so there will be two app campaigns starting on August 1.