Matsuya App Sends Same-Day Notification for PayPay Coupon Starting Today

At 11:37 a.m. on June 1, 2026, the Matsuya App sent a push notification reminding users on launch day of the “Matsuya’s 60th Founding Anniversary! A Great-Value PayPay Coupon You Can Use on the Matsuya App” campaign (through 11:59 p.m. on Tuesday, June 30), which had begun at midnight that same day, Monday, June 1. That same morning saw a run of three consecutive launch-day announcements for the 60th Founding Anniversary payment campaigns — d Barai, au PAY, and PayPay.

Notification Text (Original)

Title: PayPay Coupon Available Now — Get Up to 10% Back Through 6/30‼️

Body: Get your coupon in advance in the PayPay app👍

The notification title is a full-package combination of four elements — the deadline (“through 6/30”), the reward rate (“up to 10%”), the coupon name (“PayPay Coupon available now”), and the exclamation-mark energy (“‼️”). The body, by contrast, is minimal, conveying only that the coupon is obtained through the PayPay app, a design focused purely on directing users to the acquisition step.

Notification Time and Template Closely Match the May 7 PayPay Coupon Notification

Compared side by side with the previous Matsuya App PayPay Coupon notification (11:37 a.m. on May 7, 2026), the notification title follows an almost identical template, and even the delivery time matches down to the minute.

Item	May 7, 2026, 11:37 a.m. (Previous)	June 1, 2026, 11:37 a.m. (This Time)
Campaign Name	PayPay Up to 10% Cashback Coupon (5.5 Million Users Milestone)	PayPay Coupon (60th Founding Anniversary)
Campaign Period	Thursday, May 7 – Sunday, May 17, 2026	Monday, June 1 – Tuesday, June 30, 2026
Notification Title	“Great-Value PayPay Coupon” Available Now — Get Up to 10% Back Through 5/17‼️	Available Now Through 6/30 — Get Up to 10% Back with This PayPay Coupon‼️
Notification Body	Matsuben Net 2x Points x PayPay 10% Makes Takeout a Huge Deal💰	Get your coupon in advance in the PayPay app👍

The titles share a template: “PayPay Coupon Available Now — Get Up to 10% Back Through [deadline]‼️,” with only the modifier updated in a small way — from the quote-marked rendering “おトクな” to the unquoted kanji rendering “お得な,” both meaning “great-value.” The body shifted direction, moving from the previous notification’s combo pitch with another campaign to this time’s explanation of how to obtain the coupon, though the closing emoji swap from 💰 to 👍 is a minor tweak that still carries a templated feel.

This Morning’s Sequence of Three 60th Anniversary Payment Campaign Launch Announcements (June 1)

Of the 60th Founding Anniversary payment campaigns, three — d Barai, au PAY, and PayPay — launched on June 1. This morning saw the launch-day announcements for all three go out in quick succession.

Date & Time	Channel	Campaign	Nature
Monday, June 1, 2026, 9:30 a.m.	Official X	d Barai Campaign	Launch-day announcement (+15% / +20% listed together)
Monday, June 1, 2026, 10:33 a.m.	Official App	au PAY All-You-Can-Eat Campaign Part 2	Launch-day notification (300 points + ranking prize of 60,000 points)
Monday, June 1, 2026, 11:37 a.m. (this time)	Official App	PayPay Coupon	Launch-day notification (up to 10% cashback)

In just over two hours that morning, launch-day announcements for all three payment services were rolled out. PayPay alone also had a day-before announcement on Official X at 3:00 p.m. on May 31, giving it a two-stage X-then-App rollout and a heavier delivery volume than the other two services.

Overall Campaign Specifications (Reposted from the May 28 Announcement)

The overall campaign specifications, as announced in the official notice dated May 28, are as follows.

Item	10% Coupon	40% Coupon
Coupon Period	Midnight, Monday, June 1, 2026 – 11:59 p.m., Tuesday, June 30, 2026	Midnight, Monday, June 15, 2026 – 11:59 p.m., Tuesday, June 16, 2026
Reward Rate	Up to 10%	Up to 40%
Cap per Use	200 points	350 points
Number of Uses	Unlimited during the period	Limited to once during the period
Payment Condition	Pre-payment via PayPay of 800 yen (tax included) or more per transaction	Same as left
Ordering Channels	Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, Matsuben Net Mini App	Same as left
Concurrent Event	PayPay Scratch Card Lottery (Friday, June 19, 2026 – Friday, July 31, 2026)	Same as left

The “up to 10%” in today’s notification title refers to the reward rate of the 10% coupon. Today’s notification makes no mention of the 40% coupon (June 15–16), the peak offer of the month — see the article on the May 28 announcement for the full specifications.