Matsuya Official App Sends d Barai '+20% Point Boost' Push Notification One Day After Campaign Start

At 11:42 AM on June 2, 2026, the Matsuya official app sent a push notification announcing that the “Matsuya 60th Founding Anniversary! d Barai Campaign” (running through 11:59 PM on Saturday, June 20), which had begun at 12:00 AM on Monday, June 1, 2026, was underway. This was the first official app push notification for the campaign, and it arrived one day later than the same-day notifications sent for the other two payment-service campaigns (au PAY and PayPay). Rather than the base +15% boost rate, the notification title foregrounds the extra tier aimed at new and returning customers: “up to +20% d Points.”

The Notification, Verbatim

Title: Through 6/20, up to +20% d Points❗️

Body: Use it now and get double points with Matsuya Points too👍

The notification title is built from three elements: “Through 6/20” (the period), “up to +20% d Points” (the maximum boost rate), and “❗️” (energy). The body pairs “Use it now” (an immediate call to action) with “get double points with Matsuya Points too” (simultaneously earning both Matsuya Points and d Points) and a casual “👍” emoji, structured to push the appeal of earning two point systems at once.

App Notification Timing for the Three June 1 60th Anniversary Payment Campaigns

All three 60th Founding Anniversary payment campaigns (PayPay, d Barai, and au PAY) launched at 12:00 AM on June 1, but the timing of the official app’s push notifications for each varied considerably.

Campaign	Start Date/Time	Official App Notification	Interval from Start
au PAY All-You-Can-Eat Campaign Part 2	Monday, June 1, 12:00 AM	Monday, June 1, 10:33 AM	Same day (+about 10.5 hours)
PayPay Coupon	Monday, June 1, 12:00 AM	Monday, June 1, 11:37 AM	Same day (+about 11.5 hours)
d Barai Campaign (this notification)	Monday, June 1, 12:00 AM	Tuesday, June 2, 11:42 AM	Day after start (+about 35.5 hours)

PayPay and au PAY were sent back-to-back with about an hour’s gap between 10 and 11 AM on June 1, while d Barai was the only one sent late, arriving as a single notification around the same time slot the following day, June 2. Notably, the campaign had already been announced the same day via the official X account at 9:30 AM on June 1 — it was only the push notification to app members that slipped to the next day.

The “+20%” Is an Extra Boost for New and Returning Customers

The full details of the d Barai Campaign, as announced in the official May 28 notice, are as follows.

Item	Details
Campaign Period	Monday, June 1, 2026, 12:00 AM – Saturday, June 20, 2026, 11:59 PM
Point Boost (Existing Users)	Up to +15% d Points
Point Boost (New & Returning Customers)	Up to +20% d Points
Entry	Advance entry required during the campaign period
Payment Condition	Pre-pay 800 yen (tax included) or more per transaction using d Barai
Order Channels	Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, Matsuben Net Mini App
Per-Transaction Point Cap	300 points
Total Cap for the Period	5,000 points

The “up to +20% d Points” in the notification title refers specifically to the extra boost for new and returning customers. The +15% rate for existing users is not mentioned anywhere in the notification’s title or body — the structure foregrounds only the maximum figure. The full details remain something readers have to check via the May 28 announcement article.

What “Get Double Points with Matsuya Points Too” Actually Means

“Get double points with Matsuya Points too” in the notification body appears to refer to the fact that Matsuya Points, granted through the Matsuya app’s membership feature at the time of d Barai payment, can be earned simultaneously with this campaign’s d Points boost. The notification’s main selling point is built around this “double-dip” — stacking both the Matsuya and d point systems from a single payment.

au PAY (Ponta Points) and PayPay (PayPay Points) have a similar structure where users can earn points through each payment service, but explicitly calling out “double with Matsuya Points” in the body text, as the d Barai notification does, is an angle that wasn’t seen in the au PAY or PayPay notifications sent that morning of June 1. Centering the body copy on “earning alongside Matsuya Points” rather than on the payment service’s own point rate is a feature unique to the d Barai notification among the three.