Matsuya's Official X Highlights ONE PIECE Set's "Cheese Beef Bowl" as a Bowl of Melting Cheese

On July 29, 2026, Matsuya’s official X account (@matsuya_foods) posted about “Cheese Beef Bowl,” one of the six items eligible for the TV anime ONE PIECE collaboration’s “ONE PIECE Set.” The post put the melting cheese front and center, describing it as “gooey cheese wrapping around the beef,” and introduced the bonus item that comes with the eligible Beef Bowl: “add 200 yen for a collaboration chopstick rest.”

A Bowl of Melting Cheese, With the Bonus Chopstick Rest in the Photo

In the post’s photo, a paper bowl decorated with ONE PIECE artwork—featuring “W” and “M” lettering and small illustrations—holds a bowl layered with beef and egg. As the beef, coated in melted cheese, is lifted with chopsticks, the cheese stretches into long strings. In the foreground sits the bonus Original Acrylic Block Chopstick Rest, depicting Usopp, the Straw Hat Crew’s sniper, against a yellow background.

Set Priced at 860 Yen, Coexisting With the Regular Cheese Beef Bowl

This “ONE PIECE Cheese Beef Bowl Set” is priced at 860 yen (Regular Serving, tax included)—the regular Cheese Beef Bowl (normally 660 yen, Regular Serving, tax included) plus the 200 yen for the bonus chopstick rest. The ONE PIECE Set version doesn’t replace the regular Cheese Beef Bowl; the regular item continues to be offered at its usual price alongside it, positioned as an option for customers who want the chopstick rest.

The 200-Yen Acrylic Block Chopstick Rest: 12 Designs, Randomly Assigned

With the “ONE PIECE Set,” adding 200 yen (tax included) to an eligible Beef Bowl includes one bonus “Original Acrylic Block Chopstick Rest” (one of 12 designs, randomly assigned, 8mm thick). The 12 designs feature the Straw Hat Crew plus a Matsuya-exclusive newly drawn “Luffy & Roki” design, and the Usopp design shown in this photo is one of the twelve. Designs cannot be chosen and the promotion ends once supplies run out, so which design a customer gets is a surprise until they open it.

Heading Into the Collaboration’s Final Stretch, Spotlighting the Six Beef Bowls One by One

This post is part of the TV anime ONE PIECE collaboration, which began at 10:00 a.m. on June 30. The bonus chopstick rest offer for an extra 200 yen on eligible Beef Bowls runs through 9:59 a.m. on October 6. Since the midpoint of the collaboration, the official X account has continued spotlighting the six eligible items one at a time: the classic Beef Bowl Set on July 15, Beef Bowl with Oni-oroshi Grated Radish and Ponzu Citrus Soy Sauce on July 16, and Umatoma Cheese Beef Bowl on July 21, with Cheese Beef Bowl taking its turn this time on July 29. The same bonus and the same time frame remain constant while the spotlighted item changes one by one. The six eligible Beef Bowls are listed below, each offering the chopstick rest for an extra 200 yen.

• Beef Bowl Set
• Cheese Beef Bowl Set
• Spicy-Savory Beef Bowl Set with Extra Green Onion and Egg
• Kimchi Beef Bowl Set
• Beef Bowl Set with Oni-oroshi Grated Radish and Ponzu Citrus Soy Sauce
• Umatoma Cheese Beef Bowl Set

Also on that same July 29, Matsuya ran a separate one-day “Meat Day” promotion, exclusive to the official Matsuya app, offering 200 yen off the Large Serving Set Meals of Grilled Beef Yakiniku, Boneless Short Rib Yakiniku, Pork Loin Yakiniku, Stir-fried with Ginger Soy Sauce, and Twice-cooked Pork. This meant two separate initiatives—the collaboration’s Beef Bowl spotlight and the Meat Day promotion—ran in parallel on the same day.