Matsuya Adds Grilled Eel Bowl and 12 More Items to +50pt 'Bowl Bento Point Boost' Campaign, July 1-7

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title: “Matsuya Adds Grilled Eel Bowl and 12 More Items to +50pt ‘Bowl Bento Point Boost’ Campaign, July 1-7” categories:

• campaign tags:
• news
• point
• announcement
• app published: true created_at: “2026-06-30T19:31:02+09:00” updated_at: “2026-06-30T19:31:02+09:00” thumbnail: “https://cdn.gyumesy.com/articles/8e6vad/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/8e6vad/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/162538.html” editor_comment: “Last time the slot covered just 3 items, and now eel has suddenly joined. If efficiency is your goal, the Small Serving of the Salt-based Green Onion Pork Loin Bowl, the cheapest option, is quietly the strongest.” description: “From July 1 to 7, 2026, Matsuya is running its Matsuya App-exclusive Bowl Bento Point Boost Campaign. Order any of 13 eligible items for takeout via Matsuben Net or Matsuya Mobile Order and receive 50 Matsuya Points. The eligible lineup has grown from 3 items in June’s round to 13, including the Grilled Eel Bowl.” related_articles:
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In an official announcement dated June 30, 2026, Matsuya Foods said it will hold the Matsuya App-exclusive “Bowl Bento Point Boost Campaign” from 0:00 on Wednesday, July 1, 2026, through 23:59 on Tuesday, July 7. Customers who order an eligible bowl item through “Matsuben Net” or “Matsuya Mobile Order (takeout)” will receive 50 Matsuya Points. “Matsuben Delivery” is not eligible. The previous round, held June 16-22, covered only 3 items, but this time the lineup has expanded sharply to 13 items, with eel-based dishes among the additions.

Campaign Overview

Item	Details
Period	0:00 on Wednesday, July 1, 2026 - 23:59 on Tuesday, July 7, 2026
Eligible services	Matsuben Net / Matsuya Mobile Order (takeout)
Ineligible service	Matsuben Delivery
Points granted	50 Matsuya Points
Date basis	Pickup date and time
Eligible stores	Matsuya stores nationwide, excluding some stores
Excluded stores	Haneda Innovation City Store, Narita Airport Terminal 3 Store, and expressway parking area stores
Multiplier stacking	Not eligible for the point multiplier campaigns

Eligible items also earn points when MATSUYA PASS is used. In addition, the Samgyetang-style Soup Set for eligible items is also eligible for the points.

The 13 Eligible Items and Effective Rebate Rate by Size

Because a fixed 50 points are granted, the lower the price of a size, the higher the effective rebate rate. Prices for the bowl and beef bowl items are as follows.

Item	Small Serving	Regular Serving	Large Serving	Extra-large Serving
Salt-based Green Onion Pork Loin Bowl	600 yen	630 yen	850 yen	—
Boneless Short Rib and Kimchi Bowl	660 yen	690 yen	910 yen	1,090 yen
Beef Bibimbap Bowl	660 yen	690 yen	910 yen	—
New Grilled Beef Bowl	660 yen	690 yen	910 yen	—

The eel items are eligible in three sizes: Regular, Double, and Triple.

Item	Regular	Double	Triple
Grilled Eel Bowl	980 yen	1,680 yen	2,380 yen
Fluffy Egg Grilled Eel Bowl	1,180 yen	1,880 yen	2,580 yen
Eel Combo Beef Bowl	1,180 yen	1,880 yen	2,580 yen

The best rebate efficiency comes from the Small Serving of the Salt-based Green Onion Pork Loin Bowl at 600 yen, where 50 points works out to an effective rebate rate of about 8.33%. Next is the 660 yen price at about 7.58%, followed by the 690 yen price at about 7.25%. At the other end, the Triple eel items at 2,580 yen drop to about 1.94%. Since the 50 points are a flat amount, ordering cheaper sizes several times raises your overall efficiency. Note that the “New Grilled Beef Bowl” is not available at stores co-located with Matsunoya or My Curry Shokudo.

Eligible Items Expanded from June’s Round

In the previous round, held June 16-22, eligibility was limited to just 3 items: the “Boneless Short Rib and Kimchi Bowl,” the “Beef Bibimbap Bowl,” and the “New Grilled Beef Bowl.” This time, in addition to those three, the “Salt-based Green Onion Pork Loin Bowl” and the eel-based “Grilled Eel Bowl,” “Fluffy Egg Grilled Eel Bowl,” and “Eel Combo Beef Bowl” (three sizes each) have been newly added. With eel items priced up to 2,580 yen now included, the eligible price range has widened all at once from 600 yen to 2,580 yen. Even with the same 50-point grant, the campaign now encourages higher-priced takeout orders than before.

A Point Campaign Slot That Rotates Monthly

Matsuya App-exclusive 50-point boost slots continue to run with rotating themes. Most recently, the “Curry 50-Point Boost Campaign” targeting curry ran May 12-18, and the previous bowl bento round ran June 16-22. All share the same format: 7 days, 50 points granted, and eligibility via Matsuben Net / Matsuya Mobile Order (Matsuben Delivery excluded). This July 1-7 round uses the same 7-day setup, bringing back the same bowl bento theme across a month boundary. The “Trial Campaign” for new members also starts on the same day, July 1, so app-related promotions are overlapping at the start of the month.