Matsuya's Official X Posts Macky & Yakky's Bedtime Illustration for 'Sleep Day'

At 6 PM on September 3, Matsuya’s official X account (@matsuya_foods) posted about “Sleep Day.” The post doesn’t mention any specific new product or campaign; instead, it encourages followers to eat well and store up energy for quality sleep, accompanied by an illustration of Macky & Yakky wearing nightcaps.

The posted text reads as follows.

Today, September 3, is “Sleep Day” ( ¯꒳¯ )

Eating well and storing up energy matters for quality sleep too! Fill up at Matsuya today and sleep soundly😴

The attached illustration shows them drifting off dreaming of Beef Bowl

The attached illustration is set against a night sky scattered with stars, with Macky & Yakky wearing blue polka-dot nightcaps, eyes closed, nestled inside a large rice bowl. At the top of the image is the text “September 3 is Sleep Day,” with a furigana reading of “guossuri” (soundly) attached to the date portion. Above Macky & Yakky’s heads is a thought bubble, and floating inside it is a single serving of Beef Bowl. The bowl the two are nestled in is decorated with yellow, red, and blue polka dots.

Matching the line in the post text about how “eating well and storing up energy matters,” the thought bubble is drawn with a Beef Bowl inside it.

The lineage of “commemorative day posts” Matsuya’s official X keeps up

Opening with the line “Today, [month] [day], is ‘[Day Name],’” to mark a commemorative day is a format Matsuya’s official X returns to again and again. Recently it has posted for Haiku Day on August 19, Meat Day/Yakiniku Day on August 29, and Vegetable Day on August 31, with Sleep Day on September 3 continuing that string. Going further back, there was Nice Day on July 13, Sunflower Day on July 14, Rainbow Day on July 16, and Chopsticks Day/Nutrition Day on August 4 — commemorative-day posts have piled up at a pace of roughly two to three per month. Most share another trait: rather than naming a specific product, they settle into a general invitation to “eat at Matsuya.”

The wording follows a set pattern, too. The emoticon “( ¯꒳¯ )” used this time has appeared repeatedly in past commemorative-day posts, and closing with a single emoji is a construction seen in similar posts before. This time’s “😴” is likewise just one emoji, keeping the level of decoration in line with previous commemorative-day posts.

No mention of “Sleep Day” appears in Matsuya’s official site notices or menu descriptions, suggesting this wording was written specifically for X.