Matsuya's Official App Sends Morning Push Notification Emphasizing PayPay Up to 40% Cashback Coupon Ends June 16

At 10:28 AM on June 15, 2026, Matsuya’s official app sent a push notification for the ‘Matsuya 60th Founding Anniversary PayPay Up to 40% Cashback Coupon,’ distributed for a two-day-only period covering today, June 15 (Mon), and tomorrow, June 16 (Tue). The notification title read ‘Matsuya 60th Founding Anniversary Coupon⭐️Up to 40% Back in PayPay Points❗️,’ while the body added a deadline reminder on the very morning of day one: ‘Founding Anniversary Coupon ends June 16⭐️.’

Notification Text

Item	Details
Delivery Time	June 15, 2026 (Mon), 10:28:47 AM
Title	Matsuya 60th Founding Anniversary Coupon⭐️Up to 40% Back in PayPay Points❗️
Body	Founding Anniversary Coupon ends June 16⭐️

Details of the Target Coupon

The coupon referenced in the notification is a ‘PayPay Coupon’ distributed for a two-day-only window running from 12:00 AM today, June 15 (Mon), through 11:59 PM tomorrow, June 16 (Tue). PayPay payments of 800 yen (tax included) or more per transaction earn up to 40% back in PayPay Points, with a cap of 350 points per transaction and a limit of one use during the campaign period. Eligibility is restricted to four channels — Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and Matsuben Net Mini App — and PayPay payments at in-store ticket vending machines or self-checkout registers are not eligible.

Structure Emphasizing ‘Ends June 16’ on the Morning of Day One

The distinctive feature this time is that the notification body led with ‘Founding Anniversary Coupon ends June 16⭐️.’ Where a typical same-day-start notification would emphasize phrases like ‘starts today’ or ‘now available,’ this one instead pushes only the deadline angle, and does so from the morning of day one. The 10:28 AM delivery time falls between the breakfast and lunch windows, suggesting it was timed to drive immediate takeout and mobile-order traffic.

Timeline of Related Announcements

This coupon corresponds to the concentrated day within the ‘60th Founding Anniversary PayPay Coupon’ initiative — announced in advance in the official notice dated May 28 — on which the cashback rate is raised from 10% to 40%. At 9:23 AM today, the official X account (@matsuya_foods) posted same-day messaging about the coupon, and the app-side push notification followed roughly an hour later at 10:28 AM. This pattern of running the same campaign across official X and app push notifications with a time lag was also used for the up-to-10%-cashback coupon that began June 1.