Matsuya Opens 'Chiba Nitona Store,' Its 14th Matsunoya Co-located Location in Chiba City, Today

Matsuya opened ‘Matsuya Chiba Nitona (2327)’ at 702-2 Nitona-cho, Chuo Ward, Chiba City, at 10 AM on October 20, 2026. The store is a 24-hour operation co-located with the tonkatsu specialty chain Matsunoya. As of October 6, the official store listing carried an upcoming-opening notice reading ‘10 AM opening on October 20,’ but with today’s opening, that notice has been removed and the listing has switched over to an active store.

14th Store in Chiba City, as Chiba Prefecture Ranks 5th Nationwide with 78 Stores

With the opening of Chiba Nitona Store, Matsuya now has 14 stores within Chiba City. Chiba Prefecture as a whole counts 78 stores, ranking 5th nationwide by prefecture, after Tokyo, Osaka Prefecture, Kanagawa Prefecture, and Saitama Prefecture.

Prefecture	Number of Stores
Tokyo	337
Osaka Prefecture	112
Kanagawa Prefecture	111
Saitama Prefecture	104
Chiba Prefecture	78
Aichi Prefecture	54

Amid this dense concentration of Matsuya stores in southern Kanto, Chiba Prefecture stands as one of the four core prefectures of the greater Tokyo metropolitan area with a thick network of Beef Bowl stores.

Nearest Existing Store Is Soga Store, 3.3 km Away

The closest existing Matsuya to Chiba Nitona Store is Matsuya Soga (2-1-1 Imai, Chuo Ward, Chiba City), about 3.3 km to the south. Next comes Matsunoya co-located Matsuya Suehirokaido at about 3.9 km, followed by another Matsunoya co-located location, Matsuya Chiba Furuichiba, at about 4.2 km. Of the three existing stores within a 4 km radius, two are Matsunoya co-located locations, and in Chuo Ward, Chiba City, the co-located model — where customers can choose between Beef Bowl and tonkatsu at a single store — is spreading as a cluster.

Matsunoya Co-located Locations Number 34 in Chiba Prefecture, 490 Nationwide

With the addition of Chiba Nitona Store, Matsunoya co-located Matsuya locations now number 34 within Chiba Prefecture. That accounts for just over 40% of the prefecture’s 78 total stores.

Nationwide, Matsunoya co-located Matsuya locations have reached 490. By prefecture, Chiba Prefecture ranks 4th with 34 stores, after Tokyo (52), Saitama Prefecture (45), and Osaka Prefecture (37). While Chiba Prefecture ranks 5th nationwide in total store count, it moves up one spot to 4th when limited to Matsunoya co-located locations.

14 Days from Announcement to Opening

Chiba Nitona Store first appeared in the official store listing on October 6 with a scheduled ‘10 AM opening on October 20,’ and reached its opening today, 14 days later. Among Matsunoya co-located new stores over the past few months, the time between the opening announcement and the actual opening has varied from around two weeks to just over a month, placing this one on the shorter end.

New Matsunoya co-located openings have continued recently at a pace of several stores per month, with 5 added in July, 4 in August, and 6 in September. Amid this ongoing run of co-located openings, Chiba Nitona Store becomes the 34th Matsunoya co-located store within Chiba Prefecture.