Matsuya Re-adds 'Hamburg Steak Founding Beef Curry and Rice Lunch Set' at 1,040 Yen, 160 Yen Cheaper

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Matsuya Raises 'Beef Curry w/ Hamburg Steak Lunch Set' by 60 Yen to 1,000 Yen

title: “Matsuya Re-adds ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ at 1,040 Yen, 160 Yen Cheaper” categories:

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  • discontinued published: true created_at: “2026-06-02T17:53:38+09:00” updated_at: “2026-06-14T13:18:55+09:00” thumbnail: “https://cdn.gyumesy.com/articles/03s0ev/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/03s0ev/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/currylunch/lunch_beefcurry_hb_hp_260602.html” editor_comment: “The same-named item discontinued six and a half hours ago is back, 160 yen cheaper and in a smaller size. The Umatoma version quietly exits, consolidating the Hamburg Steak lineup into a single item.” description: “As of 5:53 PM on June 2, 2026, the Matsuya official website’s menu page newly lists the ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ (1,040 yen). It is a relaunch of the 1,200 yen version that was discontinued at 11:11 AM the same day, now 160 yen cheaper with lower nutrition values, and the Umatoma version (1,330 yen) was removed at the same time.” related_articles:
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As of 5:53 PM on June 2, 2026, the Matsuya official website’s menu page newly lists the “Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,040 yen) in the Curry Lunch Set category. The item with the same name and category (formerly 1,200 yen) had been delisted at 11:11 AM the same day, so it has returned about six and a half hours later, 160 yen cheaper and with lower nutrition values. At the same time, its counterpart variation, the “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,330 yen), was also delisted.

Where the New Hamburg Steak Version Sits

The newly added Hamburg Steak version (1,040 yen) is the fourth item in the Curry Lunch Set lineup. Its price sits just above the Cheese version (1,030 yen) and just below the Karegyu version (1,100 yen) within the category.

ハンバーグ創業ビーフカレーランチセット
Source: Matsuya Foods Official

Comparison with the 1,200 Yen Version Discontinued This Morning: Lower Price and Lower Nutrition

This compares the old “Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,200 yen), delisted at 11:11 AM on the same day, with the newly added version (1,040 yen).

Item Old version (May 12, 2026 – June 2, 11:11) New version (June 2, 2026, 17:53 –) Difference
Price 1,200 yen 1,040 yen -160 yen
Calories 1,145 kcal 1,066 kcal -79 kcal
Protein 37.3 g 30.9 g -6.4 g
Fat 54.1 g 50.7 g -3.4 g
Carbohydrates 117.1 g 112.3 g -4.8 g
Salt equivalent 6.8 g 6.1 g -0.7 g

The price is down 160 yen and calories are down 79 kcal. Protein (-6.4 g) and fat (-3.4 g), the nutrients that come from the Hamburg Steak, drop by relatively large margins, which suggests a resized relaunch that shrinks the Hamburg Steak portion to emphasize price appeal. Compared with the 1,200 yen version that was sold for about 21 days, the contents have been trimmed so that the price point moves closer to the 1,030 yen Cheese version.

Umatoma Version Removed at the Same Time, Consolidating the Hamburg Steak Lineup into One Item

When the series began on May 12, the Hamburg Steak variations in the Curry Lunch Set category were two items: the “Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,200 yen) and the “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,330 yen). Both were delisted today, June 2, and one new plain Hamburg Steak version (1,040 yen) was added, reorganizing the lineup.

The old plain Hamburg Steak version was removed at 11:11 AM without any advance discontinuation notice (21 days after its May 12 release). The Umatoma version had been tagged “※To be discontinued successively” on May 26, and it was delisted at 5:53 PM today, seven days after the discontinuation notice. With the new plain Hamburg Steak version (1,040 yen) added at the same time, the Hamburg Steak options have been consolidated from two items in the 1,200–1,330 yen range to a single item at 1,040 yen.

Current Lineup in the Curry Lunch Set Category

The current Curry Lunch Set lineup is four items: the plain, Cheese, new Hamburg Steak, and Karegyu versions.

Menu item Price
Founding Beef Curry and Rice Lunch Set 830 yen
Cheese Founding Beef Curry and Rice Lunch Set 1,030 yen
Hamburg Steak Founding Beef Curry and Rice Lunch Set (new version) 1,040 yen
Founding Beef Karegyu Lunch Set 1,100 yen

The price range is compact, spanning 270 yen from 830 to 1,100 yen, and today’s swap places the Hamburg Steak version between the Cheese and Karegyu versions. When the series began, the two Hamburg Steak items (1,200 yen and 1,330 yen) occupied the category’s highest price tier, but with this reorganization the top price has shifted to the Karegyu version (1,100 yen).

Editor's Note

The same-named item discontinued six and a half hours ago is back, 160 yen cheaper and in a smaller size. The Umatoma version quietly exits, consolidating the Hamburg Steak lineup into a single item.

31Sun