Matsuya Discontinues 'Hamburg Steak Founding Beef Curry and Rice Lunch Set' After 21 Days, Without Advance Notice

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title: “Matsuya Discontinues ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ After 21 Days, Without Advance Notice” categories:

• menu tags:
• discontinued published: true created_at: “2026-06-02T11:12:20+09:00” updated_at: “2026-06-14T13:21:21+09:00” thumbnail: “https://cdn.gyumesy.com/articles/pwjnu3/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/pwjnu3/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “The Umatoma version got the discontinuation notice, yet the notice-free Hamburg Steak version was the first to leave the table after just 21 days.” description: “On June 2 at 11:11, Matsuya’s official website menu delisted the Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,200 yen). Released on May 12, it was removed after 21 days in an early removal with no discontinuation notice, while its Umatoma counterpart (1,330 yen), which received a discontinuation notice on May 26, remains listed.” related_articles:
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At 11:11 on June 2, 2026, the ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ was delisted from Matsuya’s official website menu. It had been added on Tuesday, May 12, as one of five curry-based lunch sets, so the removal came on day 21 (three weeks in), and it happened suddenly, without the “※To be discontinued successively” notice being attached beforehand. Its Umatoma counterpart, the ‘Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set’ (1,330 yen), received a discontinuation notice on May 26 but was still listed as of 11:19 today, so the order of notices and actual removals has been reversed.

Details of the Delisted Hamburg Steak Founding Beef Curry and Rice Lunch Set

The ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ was added on May 12, 2026, together with the other curry-based lunch sets. Its price and nutritional values are as follows.

Item	Details
Price	1,200 yen
Calories	1,145 kcal
Protein	37.3 g
Fat	54.1 g
Carbohydrates	117.1 g
Salt equivalent	6.8 g
Category	Curry-based lunch set
Listing started	May 12, 2026
Listing ended	June 2, 2026, 11:11
Sales period	21 days

It was a 1,200-yen lunch-slot item combining a hamburg steak with rice, salad and miso soup, plus Founding Beef Curry and Rice.

The May 26 Discontinuation Notice and the Reversed Removal Order

Of the five curry-based lunch sets, the only one to receive a discontinuation notice in the morning menu update on May 26 was the ‘Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set’ (1,330 yen). The ‘Hamburg Steak Founding Beef Curry and Rice Lunch Set’ (1,200 yen) that was delisted this time had no discontinuation notice at that point.

Menu item	Price	Discontinuation notice as of May 26	Status as of 11:19 on June 2
Hamburg Steak Founding Beef Curry and Rice Lunch Set (this item)	1,200 yen	None	Delisted at 11:11
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,330 yen	Yes (attached May 26)	Still listed

The Umatoma version, which received its notice on May 26, was still listed as of 11:19 today, so the version with no notice vanished first. This is a case where the usual sequence of notice followed by actual removal broke down.

Where the Five Curry-Based Lunch Sets Added on May 12 Stand Now

The curry-based lunch sets added on May 12 consisted of five items: two Founding Beef Curry and Rice lines, a Founding Beef Karegyu, and two Hamburg Steak lines. Today’s removal is the first among the five.

Menu item	Price	Status as of 11:19 on June 2
Founding Beef Curry and Rice Lunch Set	830 yen	Still listed
Cheese Founding Beef Curry and Rice Lunch Set	1,030 yen	Still listed
Founding Beef Karegyu Lunch Set	1,100 yen	Still listed
Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,200 yen	Delisted at 11:11 (this item)
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,330 yen	Still listed (discontinuation notice attached May 26)

The item that dropped out is the one in the price tier (1,200 yen) just below the Umatoma version (1,330 yen), the highest-priced of the five. The four remaining lunch sets form a four-tier lineup from 830 yen to 1,330 yen.

How This Relates to This Morning’s Hamburg Steak Overhaul

At 10:00 this morning, June 2, a sweeping overhaul of the Hamburg Steak lineup took place in the regular category: six items in the ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series went on sale, three existing Umatoma and Demi-glace Egg items were revamped into a four-size lineup, and five items, including the Hamburg Steak with Demi-glace Sauce and Hamburg Steak with Demi-glace Sauce and Omelet lines, were removed. In the course of that parallel overhaul, the regular category kept the base ‘Hamburg Steak Founding Beef Curry and Rice’ (990 yen, lightened to 1,066 kcal) while removing its Umatoma counterpart, the ‘Umatoma Hamburg Steak Founding Beef Curry and Rice’ (1,280 yen).

In the lunch set category, both lines were kept listed at the time of this morning’s overhaul, but about an hour and a half later, at 11:11, the Hamburg Steak version (1,200 yen) was removed early with no notice. The Hamburg Steak version that remained in the regular category disappeared from the lunch set category, while the Umatoma version that disappeared from the regular category remained in the lunch set category, so the regular and lunch set categories moved in opposite directions.