Matsuya's "Hamburg Steak Founding Beef Curry and Rice Lunch Set" Discontinued After 21 Days With No Advance Notice
At 11:11 AM on June 2, 2026, the “Hamburg Steak Founding Beef Curry and Rice Lunch Set” was delisted from the menu on Matsuya’s official website. The removal came 21 days (three weeks) after the item was added on Tuesday, May 12 as one of five curry-based Lunch Sets, and it disappeared without ever having been given the customary “*To be discontinued successively” advance notice. Its paired counterpart, the “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,330 yen), had received a discontinuation notice on May 26 — yet as of 11:19 AM today it remains listed, meaning the order of notice and actual removal was reversed between the two items.
Details of the Discontinued Hamburg Steak Founding Beef Curry and Rice Lunch Set
The “Hamburg Steak Founding Beef Curry and Rice Lunch Set” was added on May 12, 2026 alongside four other curry-based Lunch Sets. Its price and nutritional details were as follows.
| Item | Details |
|---|---|
| Price | 1,200 yen |
| Calories | 1,145 kcal |
| Protein | 37.3g |
| Fat | 54.1g |
| Carbohydrates | 117.1g |
| Salt Equivalent | 6.8g |
| Category | Curry Lunch Set series |
| Listed From | May 12, 2026 |
| Listing Ended | 11:11 AM, June 2, 2026 |
| Sales Period | 21 days |
The set paired a Hamburg Steak with Founding Beef Curry and Rice, rice, salad, and miso soup, positioned as a 1,200 yen lunch-tier offering.
The May 26 Discontinuation Notice and the Reversed Removal Order
Of the five curry-based Lunch Sets, only one — the “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,330 yen) — received a discontinuation notice, added during the menu update on the morning of May 26. At that point, the “Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,200 yen) removed today carried no such notice.
| Menu Item | Price | Discontinuation Notice as of May 26 | Status as of 11:19 AM, June 2 |
|---|---|---|---|
| Hamburg Steak Founding Beef Curry and Rice Lunch Set (this article) | 1,200 yen | None | Listing ended at 11:11 AM |
| Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set | 1,330 yen | Yes (issued May 26) | Still listed |
The Umatoma version, which was given its discontinuation notice on May 26, remains listed as of 11:19 AM today — while the Hamburg Steak version, which never carried a notice, vanished first. It’s a case where the usual sequence of notice-then-removal ran in reverse.
Current Status of the Five Curry Lunch Sets Added on May 12
The curry-based Lunch Sets added on May 12 formed a five-item lineup: two Founding Beef Curry and Rice variants, a Founding Beef Karegyu version, and two Hamburg Steak variants. Today’s removal marks the first delisting among the five.
| Menu Item | Price | Status as of 11:19 AM, June 2 |
|---|---|---|
| Founding Beef Curry and Rice Lunch Set | 830 yen | Still listed |
| Cheese Founding Beef Curry and Rice Lunch Set | 1,030 yen | Still listed |
| Founding Beef Karegyu Lunch Set | 1,100 yen | Still listed |
| Hamburg Steak Founding Beef Curry and Rice Lunch Set | 1,200 yen | Listing ended at 11:11 AM (this article) |
| Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set | 1,330 yen | Still listed (discontinuation notice issued May 26) |
Within the five-item lineup, the item removed sits at the second-highest price point (1,200 yen), just below the top-priced Umatoma version (1,330 yen). The remaining four Lunch Sets now span a four-tier range from 830 yen to 1,330 yen.
This Morning’s Sweeping Hamburg Steak Lineup Overhaul and Where This Fits In
At 10:00 AM today, June 2, Matsuya carried out a sweeping overhaul of its regular (non-Lunch-Set) Hamburg Steak lineup: six items in the new “Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak” series launched, three existing Umatoma-series and Demi-glace Egg-series items were restructured into a four-tier size lineup, and five items including Demi-glace Sauce-series and Omelet Demi-glace-series items were discontinued. In that same overhaul, within the regular lineup, the base “Hamburg Steak Founding Beef Curry and Rice” (990 yen, now lightened to 1,066 kcal) survived while its paired “Umatoma Hamburg Steak Founding Beef Curry and Rice” (1,280 yen) was discontinued.
On the Lunch Set side, both versions remained listed at the time of this morning’s overhaul — but roughly an hour and a half later, at 11:11 AM, the Hamburg Steak version (1,200 yen) was delisted first, with no advance notice. The result is a split outcome: in the regular lineup, the Hamburg Steak version survived while the Umatoma version was cut; in the Lunch Set lineup, it’s the reverse, with the Hamburg Steak version disappearing while the Umatoma version remains.
Editor's Note
The discontinuation notice sat on the paired Umatoma version — and yet it was the Hamburg Steak version, carrying no notice at all, that left the table first, after 21 days.
