Matsuya Official X Posts Video of Oil Painting Transforming into a Real Photo of Its 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal'

Matsuya’s official X account (@matsuya_foods) posted a roughly 15-second video on the afternoon of September 17 themed around the autumn staple Stir-fried Pork and Eggplant with Spicy Miso Set Meal. The video opens with a line drawing of the dish, builds it up into an oil painting, and then shows that painting transforming into an actual product photo — a visual tied to the “Art of Autumn” theme.

The video begins with a single sketch (line drawing) of the set meal. Brushstroke by brushstroke, an oil painting takes shape: pork and roughly cut eggplant and onion on a white oblong plate, a bowl of rice bearing the “MATSUYA” logo in the background, a shredded salad topped with corn and cucumber, and a bowl of miso soup. Glossy spicy miso sauce, white sesame seeds, and purple brushwork in the background complete the painting, which sits in a gold frame with a plaque reading “Stir-fried Pork and Eggplant with Spicy Miso Set Meal, Matsuya” along the bottom edge, as if it were hanging in a museum. In the latter half, the screen switches to an actual product photo in the same composition, turning from oil painting to real photo. The copy “The Art of Autumn, the Season of Spicy Miso.” and the text “9/8 (Tue) 10:00 AM Sale Starts, 880 yen” appear over the image.

“The Art of Autumn, the Season of Spicy Miso” Makes Its Third Appearance

The post text opens with “It’s really turned into autumn (╹◡╹),” follows with “The Art of Autumn, the Season of Spicy Miso.,” and closes with “The autumn staple ‘Stir-fried Pork and Eggplant with Spicy Miso’ is on sale now to great response!!” This wordplay phrase, “The Art of Autumn, the Season of Spicy Miso,” does not appear in the official announcement text that promoted the set meal’s September 8 release, and appears to have been written by whoever handles the X account. The same phrase was used as “The Art of Autumn, the Season of Spicy Miso!” in a September 10 post, and appeared again as the hashtag “#ArtOfAutumn” in a September 13 post — making this its third use. This video, which chose an oil painting as its subject, is the latest in this ongoing “Art of Autumn” messaging.

An Autumn Staple Since 2008

Stir-fried Pork and Eggplant with Spicy Miso Set Meal is a staple menu item Matsuya has repeatedly sold in autumn; past announcements show it first appeared in September 2008. It was released every autumn through around 2018, then, after a gap of several years, returned in 2022 and has continued every year since. The 2023 release announcement described it as “a hidden fan favorite that has made a comeback again and again in the 15 years since its 2008 debut,” and this year’s 2026 announcement called it “Matsuya’s ‘autumn tradition,’ loved for 18 years.”

This year it went on sale September 8, with the Regular Serving set meal priced at 880 yen. Compared with last autumn’s upgraded version, Stir-fried Thick Pork Boneless Short Rib and Eggplant with Spicy Miso Set Meal (980 yen), this year’s version reverts to the traditional pork-based recipe and is priced 100 yen lower.

Official X Keeps the Posts Coming After Launch

Since the September 8 release, official X has repeatedly featured this set meal. It began with a taste-test report on launch day, followed on September 10 by a suggestion to top it with red pickled ginger and a hand-drawn illustration of the eggplant, and on September 13 by a framed, gallery-style post. This latest oil-painting video, arriving on day nine after launch, is the newest installment in this ongoing series of posts about the product.