Matsuya Official X Announces Matsuya App Recovery and Apology for June 15-16 Outage on the Afternoon of June 17

At 15:49 on June 17, 2026, Matsuya’s official X account (@matsuya_foods) posted a recovery announcement and apology regarding the Matsuya App issues that had occurred on June 15 and June 16. In the form of a quote-repost of the “currently in progress” apology post from 13:47 on June 16 of the same year, the account announced that the app had now been restored and was available for use as usual. This marked the resolution announcement roughly 26 hours after the referenced apology post (13:47, June 16).

Text of the Recovery Announcement Post

[Notice: Matsuya App Recovery] Regarding the Matsuya App issues that occurred on June 15 and June 16, the app has now been restored and is available for use as usual. We sincerely apologize once again for the significant inconvenience and trouble this caused our customers. We appreciate your continued support of Matsuya.

Item	Details
Post time	15:49, Wednesday, June 17, 2026
Channel	Matsuya Official X (@matsuya_foods)
Format	Quote-repost of the June 16, 13:47 “currently in progress” apology post
Outage status	Resolved
Dates of the issue	June 15 and June 16
Attached image	None
Recovery time	Not specified (only stated as “now resolved”)

This post confirmed, in terms of the timeline, that the issue spanned the two days of “June 15” and “June 16.” The exact start time, recovery time, cause details, and affected features were still not specified in this post either.

Timeline of the Incident: Night of June 15 to the Afternoon of June 17

The sequence of official X communications, in chronological order, is as follows.

Date/Time	Official X Activity
Night of June 15, 2026	Matsuya App issue occurs (later referred to as “last night”)
10:47, Tuesday, June 16, 2026	The 60th anniversary declaration post refers to the previous night’s Matsuya App issue at the end, with “we deeply apologize for last night’s Matsuya App issue”
13:47, Tuesday, June 16, 2026	A standalone announcement post is issued describing the issue as “currently in progress,” stating that the cause is being investigated and recovery work is underway
15:49, Wednesday, June 17, 2026	Quote-reposts the 13:47 apology post to announce recovery, with a renewed apology

The relationship between the 10:47 post’s apology for “last night’s issue” and the 13:47 post’s “currently in progress” issue was not initially clarified by the official account. However, today’s June 17 recovery announcement grouped them together as having “occurred on June 15 and June 16,” indicating that the two are being treated as a continuous incident spanning two days.

Overlap With the Concentrated 60th Anniversary Campaign Day

June 16, the day the issue occurred, was Matsuya’s 60th founding anniversary, and app-based campaigns were concentrated starting at 10:00 a.m. that day. It was a day centered on app, Mobile Order, and Matsuben Net initiatives, including the official menu launch of 4 Shkmeruli items plus a dedicated “Extra Cheese” (120 yen), the start of the Matsuya Mobile Order Triple Point Campaign (June 16-30), the launch of the Shkmeruli Release Commemorative Follow & Repost Campaign (1,000 Matsuya Points to 30 winners, deadline June 22), and the 60th anniversary declaration along with the announcement of the “One-Week-Only Free Rice Refill for All Set Meals at All Stores” initiative. This incident occurred exactly on the first day of these app-based campaigns.

Impact on Mobile Order and Matsuben Users, and Overlap With the “Up to 40% Cashback PayPay Coupon”

The symptoms explicitly stated for the outage period were “inability to access the app, orders not going through, etc.” Services linked to the official Matsuya Foods app — Matsuya Mobile Order (dine-in and takeout), Matsuben Net (bento reservations), Matsuben Delivery, and the Matsuben Net Mini App — are believed to have potentially been affected. In particular, the Matsuya Mobile Order Triple Point Campaign that began on June 16 (June 16-30), the PayPay Coupon being distributed in June (with the up to 40% cashback eligibility limited to the two days of June 15-16), and Mobile Order for Shkmeruli, which launched on June 16, were all operating through the app. As a result, the outage period (June 15 and 16) completely overlapped with the concentrated eligibility days for the up to 40% cashback PayPay Coupon (June 15-16).

Recovery Confirmed on the Afternoon of June 17

As of today’s recovery announcement at 15:49 on June 17, Matsuya officially stated that the app had returned to a state where it could be “used as usual.” Through the quote-repost format, the recovery information was also linked for readers accessing the June 16, 13:47 apology post, explicitly showing the apology-to-recovery correspondence on official X.