Matsuya Raises Prices on 4 Morning Menu Items Including Tokuasa Beef Plate Set Meal at 3 PM Today

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title: “Matsuya Raises Prices on 4 Morning Menu Items Including Tokuasa Beef Plate Set Meal at 3 PM Today” categories:

• menu tags:
• price-change
• update published: true created_at: “2026-10-13T15:14:33+09:00” updated_at: “2026-10-13T17:56:19+09:00” thumbnail: “https://cdn.gyumesy.com/articles/lgw2aw/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/lgw2aw/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/morning/morning_tokuasa_hp_261013.html” editor_comment: “A 30-yen hike on the Tokuasa Simmered Beef Meal will quietly sting at breakfast.” description: “At 3 PM today, October 13, Matsuya updated its menu page in bulk alongside the beef bowl price increase. Four morning items rise by 10 to 30 yen, with the Tokuasa Simmered Beef Meal going from 400 to 430 yen, and the six newly launched beef plate set meals are now officially listed.” series_key: null related_articles:
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At 3 PM on October 13, 2026, Matsuya raised the price of its Beef Bowl (Regular Serving) from 460 yen to 480 yen. In step with this, the prices of several items on the official website’s menu pages, mainly morning items, have also been revised. Four morning meals went up by 10 to 30 yen, while other items held their prices, and a new series launched on the same day has also been reflected on the pages.

Old and New Prices for the 4 Morning Meals

The four items with higher prices are all long-standing classic morning menu items.

Menu item	Old price	New price	Difference
Egg on Rice with Choice of Large Serving	350 yen	380 yen	+30 yen
Sausage and Egg Set Meal	530 yen	540 yen	+10 yen
Large Serving Sausage and Egg Set Meal	580 yen	590 yen	+10 yen
Simmered Beef Meal (Tokuasa)	400 yen	430 yen	+30 yen

The increases differ by item: 30 yen for the Egg on Rice with Choice of Large Serving and the Tokuasa Simmered Beef Meal, and 10 yen for the two Sausage and Egg items. The new prices for these four items match the old-and-new price table published when the beef bowl price increase was announced in advance. Compared with the 20-yen increase on the Beef Bowl (Regular Serving) at 3 PM today (460 to 480 yen), the morning menu revisions are a mix of increases above and below 20 yen.

3 Items Whose Prices Were Held

The Beef Bibimbap Bowl (690 yen), Seared Salmon Set Meal (800 yen), and Beef Curry w/ Simmered Beef (950 yen) saw no price change in this update.

Of these, the Beef Curry w/ Simmered Beef was lowered from 1,050 yen to 950 yen on July 28 this year and remains at 950 yen this time as well. On the same day, its dedicated Lunch Set also dropped from 1,100 yen to 1,000 yen, and the July reduction has been maintained again this time.

The 6 Beef Plate Set Meals Launched Today Are Also Listed on the Menu Page

The six Beef Plate Set Meal series items launched today have also been listed in this menu page update. The lineup combines two tiers, Hearty Serving and Extra-large Serving, with three varieties: plain, Grated Radish & Ponzu Citrus Soy Sauce, and Green Onion and Soft-boiled Egg. It is a limited-time set meal series that puts the beef plate center stage. For the release date and time and other details, please refer to today’s launch announcement.

The table below shows the price and nutritional information for the large serving of each item.

Menu item	Price	Energy	Protein	Fat	Carbohydrates	Salt equivalent
Hearty Serving Beef Plate Meal	790 yen	778kcal	23.4g	33.8g	95.3g	4.0g
Extra-large Set Meal of Beef Plate	990 yen	989kcal	32.1g	52.8g	98.8g	4.6g
Hearty Serving Beef Plate Meal w/ Grated Radish and Ponzu Citrus Soy Sauce	890 yen	807kcal	24.6g	34.2g	100.6g	5.5g
Extra-large Set Meal of Beef Plate w/ Grated Radish ＆ Ponzu Citrus Soy Sauce	1,090 yen	1,018kcal	33.4g	53.2g	104.1g	6.2g
Hearty Serving Beef Plate Meal w/ Green Onion and Soft-boiled Egg	990 yen	910kcal	30.9g	41.1g	103.9g	5.8g
Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg	1,190 yen	1,121kcal	39.7g	60.0g	107.4g	6.4g

Moved to the Limited-Time Category as of 5:01 PM on October 13

As of 5:01 PM the same day, it was found that Neo Kashmir Karegyu had moved to the limited-time menu category on the official website’s menu page.

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