Matsuya Offers App-Exclusive 70-Point Campaign on 6 Beef Plate Set Meals

---

title: “Matsuya Offers App-Exclusive 70-Point Campaign on 6 Beef Plate Set Meals” categories:

• campaign tags:
• news
• point
• app
• matsuya-point published: true created_at: “2026-10-12T10:44:34+09:00” updated_at: “2026-10-12T10:44:34+09:00” thumbnail: “https://cdn.gyumesy.com/articles/fog4fw/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/fog4fw/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/contents/news/” editor_comment: “Just 2 hours after launch, Matsuya is already adding a 70-point boost. You can really feel how much they want people to try the new beef plate set meals at least once.” description: “From 5 p.m. on October 13 through the 19th, Matsuya will grant 70 Matsuya Points on 6 beef plate set meals, exclusively via Matsuben Net and Matsuya Mobile Order. The 6 items are new menu items launching at 3 p.m. the same day, so the promotion begins 2 hours after release.” series_key: null related_articles:
• m7wkvz
• 9so56r
• 2cuer3

---

Matsuya will hold the app-exclusive “Set Meal of Beef Plate Point Boost Campaign” from 5 p.m. on October 13, 2026, through 11:59 p.m. on October 19. Customers who order the 6 eligible beef plate set meals through Matsuben Net or Matsuya Mobile Order will receive 70 Matsuya Points. The 6 eligible items are the very same new menu items launching as regular menu items at 3 p.m. on October 13, so the campaign starts just 2 hours after release.

6 Eligible Items, a Flat 70 Points at Every Size

The 70 points are granted at a flat rate regardless of the item’s price. Two sizes, Hearty Serving and Extra-large, are available in each of three varieties: plain beef plate, grated radish with ponzu, and green onion with soft-boiled egg. All 6 items qualify. The announcement states that “all sizes are eligible for points.”

Eligible item	Price (tax incl.)	Points granted
Hearty Serving Set Meal of Beef Plate	790 yen	70 points
Hearty Serving Set Meal of Beef Plate w/ Grated Radish and Ponzu Citrus Soy Sauce	890 yen	70 points
Hearty Serving Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg	990 yen	70 points
Extra-large Set Meal of Beef Plate	990 yen	70 points
Extra-large Set Meal of Beef Plate w/ Grated Radish and Ponzu Citrus Soy Sauce	1,090 yen	70 points
Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg	1,190 yen	70 points

Because every item earns the same number of points, the cheaper the item, the higher the rebate relative to what you pay. The highest rate goes to the cheapest item, the Hearty Serving Set Meal of Beef Plate (790 yen), and the lowest to the most expensive, the Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg (1,190 yen).

A Boost That Starts 2 Hours After Launch

The 6 eligible items are exactly the same lineup as the new menu items going on sale at 3 p.m. on October 13. A price revision also takes effect at 3 p.m. that day, including a rise in the regular-serving Beef Bowl from 460 yen to 480 yen. With the new menu launch and the price revision landing together at 3 p.m., and point grants starting at 5 p.m., two hours later, the setup clearly aims to steer customers toward app orders from day one of the launch.

The promotional image shows a photo of a beef plate set meal with rice, miso soup, and salad, with the copy “Loaded with meat!!” and “First comeback in about 6 years!” displayed prominently. The right half features a large “+70pt Matsuya Point” graphic. The campaign period and eligibility (Matsuben Net / Matsuya Mobile Order, with both dine-in and takeout eligible) are also stated in the image.

Eligible via Matsuben Net and Matsuya Mobile Order; Delivery Excluded

Only orders placed through “Matsuben Net” and “Matsuya Mobile Order” qualify. “Matsuben Delivery” is excluded. Eligibility is based on the pickup date and time, so orders picked up at 5 p.m. or later qualify for the points.

The announcement also states that the points granted cannot be combined with point multiplier campaigns. The campaign applies at Matsuya stores nationwide with some exceptions: Haneda Innovation City Store, Narita Airport Terminal 3 Store, and expressway parking area stores are excluded.

Last Week’s Curry Bento Offered 50 Points; Beef Plate Set Meals Are a First

App-exclusive point boost campaigns have continued with the eligible items rotating. The most recent one, which began on October 6 last week, offered 50 points on 11 curry bento items. This time, the eligible items switch to 6 beef plate set meals right after that campaign ends, and the points granted rise from 50 to 70.

The 70-point level matches the point boost for 5 Hamburg Steak Set Meal Bento items held on August 1. However, this is the first time beef plate set meals have been chosen as eligible items for an app-exclusive point boost campaign.