Matsuya Marks Nationwide Launch of Black Mapo Tofu Set Meal with 1,000-Point Raffle for 30 Winners

At 10:00 a.m. on September 29, 2026, Matsuya’s official X account posted an announcement for a Follow & Repost Campaign marking the same-day nationwide release of the Black Mapo Tofu Set Meal. Thirty winners chosen by lottery will each receive 1,000 Matsuya Points, redeemable in the official Matsuya Foods app. The entry deadline is October 5.

Entry Requires Two Steps: Follow and Repost

To enter, follow Matsuya’s official account and repost the target post — just two steps. Winners receive 1,000 Matsuya Points usable in the app.

Item	Details
Prize	1,000 Matsuya Points
Winners	30
How to Enter	Follow Matsuya’s official account & repost the target post
Entry Period	Until October 5, 2026

The announcement image shows a steaming Black Mapo Tofu Set Meal served in a white bowl and topped with scallion, paired with the copy “This Black Is Proof of Richness.” The prize, entry method, and deadline for the Follow & Repost Matsuya Points giveaway are not mentioned in Matsuya’s official announcement of the Black Mapo Tofu Set Meal on its website — they are announced only on X.

From Store-Limited Trial to Nationwide Release

The Black Mapo Tofu Set Meal featured in the campaign is a new item that went on nationwide sale on September 29, the same day as this post. Priced at 890 yen, its nationwide release had been announced in advance via an official notice on September 24.

The item was originally sold as a trial at 70 store-limited locations starting June 30, 2026, with sales ending after about a week. About three months after that store-limited trial, it has now joined the nationwide menu.

A Standard Campaign for New Menu Launches

This Follow & Repost campaign, offering 1,000 Matsuya Points to 30 lottery winners, is a standard promotion that Matsuya has run for nearly every new menu launch since April 2026. Most recently, it was held with the same prize and number of winners for the Spinach and Cottage Cheese Curry and Rice, released September 22.