Matsuya Launches 6 Beef Plate Set Meals Today at 3 PM, Including the 790-Yen 'Hearty Serving Beef Plate Set Meal'

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title: “Matsuya Launches 6 Beef Plate Set Meals Today at 3 PM, Including the 790-Yen ‘Hearty Serving Beef Plate Set Meal’” categories:

• menu tags:
• new-menu
• added published: true created_at: “2026-10-13T16:55:03+09:00” updated_at: “2026-10-13T16:55:03+09:00” thumbnail: “https://cdn.gyumesy.com/articles/rsu21k/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/rsu21k/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “The meat of a large-serving beef bowl, served as a set meal. With free rice refills and the evolved new sauce, you could keep going on new-crop rice forever.” description: “On October 13 at 3 PM, Matsuya released 6 Beef Plate Set Meals, including the 790-yen ‘Hearty Serving Beef Plate Set Meal,’ which lets you enjoy the meat of a large-serving beef bowl as a set meal. Three toppings (plain, Grated Radish & Ponzu Citrus Soy Sauce, Green Onion and Soft-boiled Egg) come in regular and extra-large servings, with free rice refills. The signature beef bowl sauce has also evolved for the 38th time.” series_key: null related_articles:
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Matsuya today, October 13, 2026, at 3 PM, released 6 Beef Plate Set Meals, including the “Hearty Serving Beef Plate Set Meal,” which lets you enjoy the meat of a large-serving beef bowl as a set meal. Prices range from 790 yen to 1,190 yen. The official announcement touts them as “regular menu” items in its headline, and they are available at Matsuya stores nationwide, excluding some locations. Because they are in the “set meal” style, free rice refills on new-crop rice are available as many times as you like, and the signature “Beef Bowl sauce” has also evolved for the 38th time this autumn, with Matsuya saying its aroma and richness have been boosted.

Prices and Nutrition for the 6 Beef Plate Set Meals

The six new items combine three toppings (plain, Grated Radish & Ponzu Citrus Soy Sauce, and Green Onion and Soft-boiled Egg) with a regular and an extra-large serving of each. Prices and nutrition are as follows.

Item	Price	Energy	Protein	Fat	Carbohydrates	Salt equivalent
Hearty Serving Beef Plate Set Meal	790 yen	778kcal	23.4g	33.8g	95.3g	4.0g
Extra-large Set Meal of Beef Plate	990 yen	989kcal	32.1g	52.8g	98.8g	4.6g
Hearty Serving Beef Plate Set Meal w/ Grated Radish & Ponzu Citrus Soy Sauce	890 yen	807kcal	24.6g	34.2g	100.6g	5.5g
Extra-large Set Meal of Beef Plate w/ Grated Radish & Ponzu Citrus Soy Sauce	1,090 yen	1,018kcal	33.4g	53.2g	104.1g	6.2g
Hearty Serving Beef Plate Set Meal w/ Green Onion and Soft-boiled Egg	990 yen	910kcal	30.9g	41.1g	103.9g	5.8g
Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg	1,190 yen	1,121kcal	39.7g	60.0g	107.4g	6.4g

Energy ranges from 778kcal for the lightest Hearty Serving Beef Plate Set Meal to 1,121kcal for the largest Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg, a spread of 343kcal depending on the item. Protein also ranges from 23.4g to 39.7g, with the numbers stacking up as the extra-large serving adds more meat and the Green Onion and Soft-boiled Egg adds egg on top.

Prices Stack Up in Steps by Topping and Serving Size

The pricing follows a consistent logic. Starting from the plain “Hearty Serving Beef Plate Set Meal” at 790 yen, the Grated Radish & Ponzu Citrus Soy Sauce version adds 100 yen to reach 890 yen, and the Green Onion and Soft-boiled Egg version adds 200 yen to reach 990 yen. The extra-large serving is a flat +200 yen over the regular in every case (990 yen, 1,090 yen, 1,190 yen).

These topping differences (relative to plain: +100 yen for Grated Radish & Ponzu Citrus Soy Sauce, +200 yen for Green Onion and Soft-boiled Egg) are exactly the same increments as the existing side-dish Beef Plate (370 yen), Beef Plate w/ Grated Radish & Ponzu Citrus Soy Sauce (470 yen), and Green Onion and Soft-boiled Egg Beef Plate (570 yen). Because the single side dishes and the set meals are composed differently, the amounts themselves are not comparable, but the pricing approach for each topping is shared.

“Hearty Serving Beef Plate Set Meal” and “Extra-large Set Meal of Beef Plate”

The two plain items let you enjoy Matsuya’s prized meat in the quantity of a “large-serving beef bowl.” The announcement positions them as “a luxury you can’t get with a regular Beef Bowl.” They are a different proposition from the Beef Bowl (480 yen for a regular serving): a set meal built around savoring the meat slowly.

For 200 yen more than the Hearty Serving, the Extra-large Set Meal of Beef Plate steps up protein from 23.4g to 32.1g and fat from 33.8g to 52.8g.

“Beef Plate Set Meal w/ Grated Radish & Ponzu Citrus Soy Sauce”

The two items topped with Grated Radish & Ponzu Citrus Soy Sauce cost 890 yen for the Hearty Serving and 1,090 yen for the Extra-large. Their salt equivalent is higher than the two plain items, reflecting the seasoning of grated radish combined with ponzu.

“Beef Plate Set Meal w/ Green Onion and Soft-boiled Egg”

The Green Onion and Soft-boiled Egg versions add 200 yen to plain, at 990 yen for the Hearty Serving and 1,190 yen for the Extra-large, the most expensive of the six. The added egg boosts protein and fat considerably, and the Extra-large version reaches 39.7g of protein and 60.0g of fat, making it a hearty plate with both meat and egg.

70 Points for App Orders

To mark the launch, from 5 PM on October 13 to 11:59 PM on October 19, Matsuya App-exclusive offer: ordering any of the six Beef Plate Set Meals (all sizes) through Matsuben Net or Matsuya Mobile Order earns 70 Matsuya Points. Matsuben Delivery is not eligible, and orders at the in-store ticket vending machine do not qualify either. For the 790-yen Hearty Serving Beef Plate Set Meal, that works out to roughly 8.9% back, and even for the 1,190-yen Extra-large Set Meal of Beef Plate w/ Green Onion and Soft-boiled Egg, it comes to about 5.9%.

Other Matsuya Moves on the Same Day

On October 13, besides the launch of the six Beef Plate Set Meals (3 PM), a price revision of existing menu items including beef bowls (Beef Bowl regular serving from 460 yen to 480 yen, among others) also took effect at the same 3 PM. Earlier that day, at 10 AM, the “MEGA Serving Fair,” with double portions of meat, returned for one week only, so menu items that emphasize meat volume have all moved on a single day.