Matsuya Unveils Full Lineup of All 13 MATSUYA DELI Takeout Items with Priced Visual Menu

At 11:50 AM on September 3, Matsuya’s official X account (@matsuya_foods) posted a visual menu image listing all 13 items in the new MATSUYA DELI takeout series with prices. It lays out the entire lineup in a single image, ranging from 370 yen for Simmered Beef & Onion DELI to 690 yen for Yakiniku Beef DELI and Yakiniku Boneless Short Rib DELI. The post also announced the bundle discount “Trial Fair,” running since September 1 through 10:00 AM on September 15.

A Message Spanning Lunch Break to the Walk Home

The post opens with “To everyone on lunch break (´∀｀)” and continues, “Have you decided on dinner tonight yet?” “The rice is already at home. Just get the sides from Matsuya.” “Stop by on your way home!” The discount pitch in the middle, “300 yen off a 2-item set! 450 yen off a 3-item set!” matches word for word the line from the official announcement text distributed on September 1, so the figures are a direct, unparaphrased quote.

On the other hand, the opening lines from the initial greeting through “Stop by on your way home!” don’t appear in the official announcement or in any past official X posts, suggesting this intro was written fresh for this particular post. It reframes the new series’ launch announcement as a message that follows the arc of a single day — thinking about dinner during lunch break, then picking it up on the way home. The emoticon “(´∀｀)” and the number of exclamation marks at the end fall within the usual range compared to past posts, and aren’t a case of unusual emphasis.

What the Discount Covers, and What Changes After September 15

The fair covers all 13 items, and buying multiple items together earns a discount. A 2-item set gets 300 yen off; the announcement image gives the example of Simmered Beef & Onion DELI (370 yen) paired with Kimchi Simmered Beef & Onion DELI (470 yen), dropping the “Simmered Beef & Onion & Kimchi Simmered Beef & Onion DELI” combo from 840 yen to 540 yen. A 3-item set gets 450 yen off, with an example combining Simmered Beef & Onion DELI, Green Onion & Egg Simmered Beef & Onion DELI (570 yen), and Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Simmered Beef & Onion DELI (470 yen), bringing the total down from 1,410 yen to 960 yen.

In addition, the “free combination” option exclusive to the official Matsuya app is structured so the discount grows with the number of items: 300 yen off for 2 items, 450 yen off for 3, 600 yen off for 4, and 750 yen off for 5.

These discount amounts and the time frame were already announced alongside the series’ September 1 launch, so this post doesn’t introduce any new figures. However, the announcement image includes a note: “From 10:00 AM on Tuesday, September 15, the discount changes to 200 yen off a 2-item set and 300 yen off a 3-item set.” Starting at 10:00 AM on September 15, the 2-item discount shrinks from 300 yen to 200 yen, and the 3-item discount shrinks from 450 yen to 300 yen. The current discount levels are available only until 10:00 AM on September 15.

The Full Lineup and Prices of All 13 Items

Another image in the announcement lists all 13 eligible items with their prices.

Menu Item	Price
Simmered Beef & Onion DELI	370 yen
Green Onion & Egg Simmered Beef & Onion DELI	570 yen
Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Simmered Beef & Onion DELI	470 yen
Kimchi Simmered Beef & Onion DELI	470 yen
Cheese Simmered Beef & Onion DELI	570 yen
Umatoma Cheese Simmered Beef & Onion DELI	600 yen
Founding Beef Curry and Rice DELI	560 yen
Umatoma Hamburg Steak DELI	630 yen
Hamburg Steak with Brown Sauce DELI	630 yen
Yakiniku Beef DELI	690 yen
Yakiniku Boneless Short Rib DELI	690 yen
Yakiniku Pork Loin DELI	590 yen
Stir-fried Pork with Ginger Soy Sauce DELI	650 yen

The lineup consists of six Simmered Beef & Onion-based items plus two kinds of hamburg steak, three kinds of yakiniku, stir-fried pork with ginger soy sauce, and founding beef curry and rice, with prices ranging from 370 yen for Simmered Beef & Onion DELI to 690 yen for Yakiniku Beef DELI and Yakiniku Boneless Short Rib DELI. Because the same discount amount applies even when pricier items like hamburg steak or yakiniku are included, pairing Umatoma Hamburg Steak DELI with Simmered Beef & Onion DELI, for instance, brings the total from 1,000 yen down to 700 yen. The announcement image also carries a note: “Founding Beef Curry and Rice DELI is not available at stores with a co-located My Curry Shokudo.”

MATSUYA DELI launched on September 1 with all 13 items, and that same day also saw five items, including Umatoma Cheese Simmered Beef & Onion, added to the lineup. The “MATSUYA DELI” brand name was used earlier, in the “MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate” sold at a limited 30 stores starting in July — that item was discontinued on September 1, the same day the nationwide 13-item series launched.