Matsuya Releases Priced Visual Menu for All 13 Takeout 'MATSUYA DELI' Items
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title: “Matsuya Releases Priced Visual Menu for All 13 Takeout ‘MATSUYA DELI’ Items” categories:
- campaign tags:
- x
- coupon
- app published: true created_at: “2026-09-03T12:12:32+09:00” updated_at: “2026-09-03T13:48:44+09:00” thumbnail: “https://cdn.gyumesy.com/articles/w191s5/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/w191s5/ogp.png” source_url: “https://x.com/matsuya_foods/status/2095343523285393760” editor_comment: “People who think ‘I already have rice at home, I just need the side dish from Matsuya’ will likely love this. Grabbing just two plates on the way home is a real option.” description: “On September 3, Matsuya’s official X account posted a visual menu image listing all 13 items of the new takeout series ‘MATSUYA DELI’ with prices, from Beef Plate DELI at 370 yen to Yakiniku Boneless Short Rib DELI at 690 yen. The post also promoted the ‘Trial Fair’ running since September 1 (300 yen off for 2 items, 450 yen off for 3 items, through 10:00 a.m. on September 15).” series_key: null related_articles:
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At 11:50 a.m. on September 3, Matsuya’s official X account (@matsuya_foods) posted a visual menu image listing all 13 items of its new takeout series “MATSUYA DELI” with prices. From Beef Plate DELI at 370 yen to Yakiniku Beef DELI and Yakiniku Boneless Short Rib DELI at 690 yen, the whole lineup can be seen on a single image. The post also promotes the bulk-buy discount “Trial Fair” (through 10:00 a.m. on September 15), which has been running since September 1.
A Call-Out from Lunch Break to the Way Home
The post opens with “To everyone on their lunch break (´∀`)” and continues with “Have you decided on tonight’s dinner yet?”, “You’ve got rice at home. Just get the side dish from Matsuya.” and “Stop by on your way home!” The discount pitch in the middle, “300 yen off for a set of 2! 450 yen off for a set of 3!”, matches the line in the official announcement published on September 1, “300 yen off for a set of 2! 450 yen off for a set of 3!”, so the figures are quoted without any rewording.
On the other hand, the introductory part from the opening address through “Stop by on your way home!” appears neither in the official announcement nor in past posts on the official X account, and appears to have been written specifically for this post. The launch announcement for the new series is recast as an address that follows the course of a day: picturing dinner during the lunch break, then taking something home on the way back. The emoticon “(´∀`)” and the number of exclamation marks at the end are within the usual range compared with past posts, so the wording is not especially emphasized.
Discount Details and the Change After September 15
The fair covers all 13 items, and buying several together earns a discount. A set of 2 is 300 yen off. In the announcement image, the combination of Beef Plate DELI (370 yen) and Kimchi Beef Plate DELI (470 yen), labeled “Beef Plate & Kimchi Beef Plate DELI,” drops from 840 yen to 540 yen. A set of 3 is 450 yen off, and the example shown is a combination of Beef Plate, Green Onion and Soft-boiled Egg Beef Plate DELI (570 yen), and Grated Radish and Ponzu Beef Plate DELI (470 yen), which drops from 1,410 yen to 960 yen.
Additionally, the Matsuya app-only “Mix and Match” offer stacks the discount as you add more items: 300 yen off for 2 items, 450 yen off for 3, 600 yen off for 4, and 750 yen off for 5.
The discount amounts and period were already announced alongside the series launch on September 1, so this post contains no new figures. However, the announcement image carries a note reading “From 10:00 on 9/15 (Tue), the discount will be 200 yen off for a set of 2 and 300 yen off for a set of 3.” With September 15 at 10:00 as the dividing line, the 2-item set shrinks from 300 yen off to 200 yen off, and the 3-item set from 450 yen off to 300 yen off. The current discount level is available only until 10:00 a.m. on September 15.
All 13 Items and Prices
The other announcement image lists all 13 eligible items with prices.
| Menu item | Price |
|---|---|
| Beef Plate DELI | 370 yen |
| Green Onion and Soft-boiled Egg Beef Plate DELI | 570 yen |
| Grated Radish and Ponzu Beef Plate DELI | 470 yen |
| Kimchi Beef Plate DELI | 470 yen |
| Cheese Beef Plate DELI | 570 yen |
| Tomato and Cheese Beef Plate DELI | 600 yen |
| Founding Beef Curry & Rice DELI | 560 yen |
| Umatoma Hamburg Steak DELI | 630 yen |
| Hamburg Steak with Brown Sauce DELI | 630 yen |
| Yakiniku Beef DELI | 690 yen |
| Yakiniku Boneless Short Rib DELI | 690 yen |
| Yakiniku Pork Loin DELI | 590 yen |
| Stir-fried Pork with Ginger Soy Sauce DELI | 650 yen |
The lineup consists of six beef plate items, two hamburg steaks, three yakiniku items, the ginger-soy stir-fried pork, and the Founding Beef Curry & Rice. Prices range from 370 yen for Beef Plate DELI to 690 yen for Yakiniku Beef DELI and Yakiniku Boneless Short Rib DELI. Because the discount is the same even when you combine pricier items such as hamburg steak or yakiniku, for example, two items, Umatoma Hamburg Steak DELI and Beef Plate DELI, go from 1,000 yen to 700 yen. The announcement image also carries a note: “Founding Beef Curry & Rice DELI is not available at stores co-located with My Curry Shokudo.”
MATSUYA DELI went on sale on September 1 with all 13 items, and on the same day, five items including “Tomato and Cheese Beef Plate” were also added. The “MATSUYA DELI” name was used earlier for “MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate,” a 30-store-limited item released in July, which was discontinued on September 1, the same day the nationwide 13-item series launched.
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Editor's Note
People who think "I already have rice at home, I just need the side dish from Matsuya" will likely love this. Grabbing just two plates on the way home is a real option.
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