Matsuya Launches New 'MATSUYA DELI' Series, Adding 5 Beef Plate Varieties Including Umatoma Cheese

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title: “Matsuya Launches New ‘MATSUYA DELI’ Series, Adding 5 Beef Plate Varieties Including Umatoma Cheese” categories:

• menu tags:
• new-menu
• umatoma
• added published: true created_at: “2026-09-01T14:10:40+09:00” updated_at: “2026-09-01T14:10:40+09:00” thumbnail: “https://cdn.gyumesy.com/articles/79v3i4/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/79v3i4/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/sidemenu/mdel_gyuu_hp_260901.html” editor_comment: “Umatoma Cheese Beef Plate comes in at 545 kcal, nearly double the plain Beef Plate (299 kcal). You meant a snack, and it quietly became a main.” description: “Matsuya launched its new ‘MATSUYA DELI’ series for home dining on September 1. Five flavored beef plates join the plain one for a total of 6, each priced a uniform 90 yen below its matching beef bowl. A bulk-buy ‘Trial Fair’ discount runs through September 15.” series_key: null related_articles:
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At 10 a.m. on September 1, Matsuya began selling “MATSUYA DELI,” a new series aimed at side dishes for the dinner table and snacks to go with drinks. The first lineup is a set of beef plate variations: alongside the plain Beef Plate, five new flavored versions have joined the menu: Green Onion & Soft-boiled Egg, Grated Radish & Ponzu, Kimchi, Cheese, and Umatoma Cheese. The official announcement lists each item with “DELI” attached, as in “Beef Plate DELI,” but the names shown on the menu page are simply “Beef Plate” and so on.

The 6 Beef Plates Now Under MATSUYA DELI

Prices and nutrition facts for the six beef plates in the new series are below. Only the plain Beef Plate comes in two sizes (Regular and Large); each of the five flavored versions comes in a single size.

Menu item	Price	Energy	Protein	Fat	Carbohydrates	Salt equivalent
Beef Plate (Regular Serving)	370 yen	299 kcal	9.8 g	26.9 g	4.3 g	1.1 g
Beef Plate (Large Serving)	480 yen	377 kcal	12.4 g	33.7 g	6.0 g	1.6 g
Green Onion & Soft-boiled Egg Beef Plate	570 yen	433 kcal	17.3 g	34.2 g	13.3 g	2.5 g
Beef Plate w/ Grated Radish & Ponzu Citrus Soy Sauce	470 yen	326 kcal	10.9 g	27.1 g	9.6 g	2.6 g
Kimchi Beef Plate	470 yen	348 kcal	11.5 g	27.8 g	13.3 g	2.9 g
Cheese Beef Plate	570 yen	458 kcal	17.9 g	40.3 g	5.9 g	2.0 g
Umatoma Cheese Beef Plate	600 yen	545 kcal	21.3 g	45.9 g	11.1 g	3.1 g

The 5 Flavored Beef Plates Are Priced as “Beef Plate + Topping”

Four of the five new plates match the price of the plain 370-yen Beef Plate plus the existing standalone topping price. The Green Onion & Soft-boiled Egg Beef Plate is 570 yen, which equals the Beef Plate plus the Green Onion & Soft-boiled Egg topping (200 yen on its own).

The Beef Plate w/ Grated Radish & Ponzu Citrus Soy Sauce is 470 yen, lining up with the Beef Plate plus Grated Radish (100 yen on its own).

The Kimchi Beef Plate is also 470 yen. That matches the Beef Plate plus Fuji Mountain Kimchi (100 yen on its own), so the two 100-yen toppings both land at 470 yen.

The Cheese Beef Plate is 570 yen, matching the Beef Plate plus Extra Cheese (200 yen on its own).

The priciest, the Umatoma Cheese Beef Plate (600 yen), is the only one that doesn’t fit: the Beef Plate plus Cheese (200 yen) would come to 570 yen, a 30-yen gap, so it isn’t a simple sum of standalone items. Since there is no standalone Umatoma Sauce topping, how the price breaks down hasn’t been disclosed. At 545 kcal, it is about 1.8 times the plain Beef Plate (299 kcal at Regular Serving) and the most substantial dish of the six.

Classic Beef Bowl Flavors, Without the Rice

The five new flavors (Green Onion & Soft-boiled Egg, Grated Radish & Ponzu, Kimchi, Cheese, and Umatoma Cheese) all bring flavors long offered as beef bowl variations over to the beef plate. Of these, the Green Onion & Soft-boiled Egg, Grated Radish & Ponzu, and Kimchi flavors were also used in the ONE PIECE collaboration sets that began on June 30, and Umatoma Cheese was likewise turned into a set in that collaboration. Flavors people know from the beef bowl have been extended into a rice-free beef plate for side dishes and snacks.

A Uniform 90-Yen Gap From the Matching Beef Bowl

Each beef plate is cheaper than its matching beef bowl by the amount of the rice and miso soup left out, and the gap is 90 yen across the board. The Beef Bowl is 460 yen against the Beef Plate at 370 yen; the Kimchi Beef Bowl is 560 yen against the Kimchi Beef Plate at 470 yen; the Beef Bowl topped with Grated Radish & Ponzu Citrus Soy Sauce is 560 yen against the Beef Plate w/ Grated Radish & Ponzu Citrus Soy Sauce at 470 yen; the Beef Bowl topped with Cheese is 660 yen against the Cheese Beef Plate at 570 yen; and the Beef Bowl topped with Tomato and Cheese is 690 yen against the Umatoma Cheese Beef Plate at 600 yen. All five pairs differ by exactly 90 yen.

The five flavored beef plates (Kimchi 470 yen, Grated Radish & Ponzu 470 yen, Cheese 570 yen, Green Onion & Soft-boiled Egg 570 yen, Umatoma Cheese 600 yen) take the top spots in price among current side menu items as a whole, apart from the Store-limited Grilled Eel Plate (760 yen) and Eel and Beef Plate (960 yen).

The Plain Beef Plate Moves Into the New Series Unchanged

The plain Beef Plate (370 yen Regular Serving, 480 yen Large Serving) has been relisted as part of the new series with its price, its two-size lineup (Regular and Large), its nutrition facts, and its product photo all unchanged from before. This is not a price hike or a change in contents; it is only an expansion of the lineup. Other side dishes, such as the Small Serving Beef Plate (200 yen), remain as they were, and only the six beef plate items were folded into the new series.

The Series Will Total 13 Items; The Rest Aren’t Listed Yet

According to the official announcement, MATSUYA DELI is slated to launch with 13 items in total. As of September 1, only the six beef plate items had appeared on the menu page. The seven items “Founding Beef Curry & Rice DELI,” “Umatoma Hamburg Steak DELI,” “Hamburg Steak with Brown Sauce DELI,” “Yakiniku Beef DELI,” “Yakiniku Boneless Short Rib DELI,” “Yakiniku Pork Loin DELI,” and “Stir-fried Pork with Ginger Soy Sauce DELI” have yet to appear on the menu page. With main dishes such as curry, hamburg steak, yakiniku, and ginger-soy stir-fried pork joining, the series will give diners far more side-dish options.

‘Trial Fair’ Runs Through September 15

To mark the launch, a “Trial Fair” is running from 10 a.m. on September 1 to 10 a.m. on September 15. Bulk-buy discounts are offered: 300 yen off a 2-piece set and 450 yen off a 3-piece set. For example, two Beef Plate DELI items that would normally cost 840 yen and up come to 540 yen and up. Ordering through the app widens the discounts further. After the fair ends, it continues as a standard fair with 200 yen off a 2-piece set and 300 yen off a 3-piece set.