Matsuya to Open 'Takasaki Shimanocho Store,' Its 5th in Takasaki City, Gunma, on November 27

Matsuya will open a new store, “Matsuya Takasaki Shimanocho Store” (No. 2278), in Takasaki City, Gunma Prefecture. It will be located at 984-1 Shimanocho, Takasaki City, Gunma Prefecture, opening at 10 AM on November 27, 2026. This will be Matsuya’s 5th store in Takasaki City and its 19th in Gunma Prefecture overall.

A 24-Hour Store Co-located with Matsunoya

Takasaki Shimanocho Store is listed as operating 24 hours a day. It will also be co-located with Matsunoya, with Matsunoya’s tonkatsu set meals and Matsuya’s Beef Bowl sharing a single building.

The 4 existing stores in Takasaki City are Takasaki Ekimae Store (No. 0670), Takasaki Tonyamachi Store (No. 0700), Takasaki Shimonjo Store (No. 1763), and Takasaki Minami-Orui Store (No. 2045). Of these, Takasaki Ekimae Store and Takasaki Minami-Orui Store are co-located with Matsunoya, meaning Takasaki Shimanocho Store will be the 3rd Matsunoya co-located store in Takasaki City.

5th Store in Takasaki City, 19th in Gunma Prefecture

Matsuya’s stores in Gunma Prefecture total 19: 5 in Takasaki City, 4 in Maebashi City, 4 in Ota City, 3 in Isesaki City, 1 in Tatebayashi City, 1 in Fujioka City, and 1 in Yoshioka Town. With the addition of Takasaki Shimanocho Store, Takasaki City becomes the area with the most stores in the prefecture.

Municipality	Stores
Takasaki City	5 (including Shimanocho Store)
Maebashi City	4
Ota City	4
Isesaki City	3
Tatebayashi City	1
Fujioka City	1
Yoshioka Town	1

The nearest existing store to Takasaki Shimanocho Store is Takasaki Minami-Orui Store, about 2.4km away in a straight line. The other 3 stores in Takasaki City are also 2 to 4km away, making this an entry into a new area with little overlap with existing stores’ catchment areas. Including this opening, there will be 5 stores in Takasaki City bearing the name “Matsuya Takasaki ◯◯ Store.”

A String of New Openings in Gunma Prefecture

New store openings have continued in Gunma Prefecture throughout 2026. In April, “Ota Maruyama Store” (No. 2266) opened in Ota City, with the official X account visiting the location to report on the opening sale. In September, “Maebashi Akagi Mall Store” (No. 2322) joined as the 4th store in Maebashi City. Takasaki Shimanocho Store represents the latest move in Takasaki City, continuing this wave of openings across the prefecture.

Shimanocho in Takasaki City is an area along a trunk road near National Route 17 (the Takasaki Bypass). The combination of 24-hour operation and Matsunoya co-location is a standard suburban roadside-type setup, anticipating traffic demand and late-night usage in the surrounding area. The opening is scheduled for 10 AM on November 27, 2026.